For several years, our industry has been in the demo era of artificial intelligence (AI)—that is, the era of impressive standalone moments such as a chatbot that summarizes a contract, a model that writes a marketing brief and an agent that books a meeting.
—
Irfan Khan,
Forbes.com,
12 June 2026
The retailer took into account which books readers continuously bought, rated, recommended and returned to over a period of time.
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