plural trademarks
1
: something (such as a word) that identifies a particular company's product and cannot be used by another company without permission
"Kleenex" is a registered trademark.
—abbr. TM
2
: a quality or way of behaving, speaking, etc., that is very typical of a particular person, group, or organization
Outspokenness has always been his trademark.
Courtesy is the company's trademark.
—often used before another nounShe greeted us with her trademark smile.



