touts; touted; touting
1
: to talk about (something or someone) as being very good, effective, skillful, etc.
The company is running advertisements touting the drug's effectiveness.
The company's stock is being touted by many financial advisers.
the college's much touted [=praised] women's studies program
—often + asThe company is touting the drug as a miracle cure.
She is being touted [=promoted] as a likely candidate for the Senate.
2
British
: to try to persuade people to buy your goods or services
—+ for
They touted for business/customers everywhere but had few takers.
vendors touting their wares
3
British
: to buy tickets for an event and resell them at a much higher price : scalp
People were touting tickets outside the stadium.
People were touting outside the stadium.
plural touts
1
US
: a person who sells information about which horses are likely to win the races at a racetrack
2
British
: a person who buys tickets for an event and resells them at a much higher price
ticket touts [=(US) scalpers]
Cite this Entry
“Tout.” Merriam-Webster.com Simple Definition, Merriam-Webster, https://www.merriam-webster.com/simple/tout. Accessed 23 Jun. 2026.
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