1
: the activity of trying to sell goods or services by advertising them or displaying them attractively
She is the company's director of merchandising.
2
: the activity of selling products that are related to something (such as a television show, movie, or sports team) in order to make more money
The film made a lot of money thanks to strong merchandising.
Most of the movie's earnings came from merchandising and not ticket sales.
Cite this Entry
“Merchandising.” Merriam-Webster.com Simple Definition, Merriam-Webster, https://www.merriam-webster.com/simple/merchandising. Accessed 19 Jun. 2026.
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