Simple Definition of market research

from our Learner's Dictionary

market research

noun

: research that is done to get information about what people want to buy, why they want to buy it, etc.

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“Market research.” Merriam-Webster.com Simple Definition, Merriam-Webster, https://www.merriam-webster.com/simple/market%20research. Accessed 22 Jun. 2026.

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