variants  
 or semiotics    
        
    
            
               plural semiotics            
        
    
                                
              
          
                                                      : a general philosophical theory of signs and symbols that deals especially with their function in both artificially constructed and natural languages and comprises syntactics, semantics, and pragmatics                                      
                
                    
                                                      semiotic
                                      adjective
                                                                            
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  Merriam-Webster unabridged




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