descriptive mark

noun
de·​scrip·​tive mark

Legal Definition of descriptive mark

: a trademark or service mark that conveys the idea of the qualities, characteristics, or effects of a product or service and that is protectable when it creates an association in the mind of the public between the mark and the producer or product or service

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“Descriptive mark.” Merriam-Webster.com Legal Dictionary, Merriam-Webster, https://www.merriam-webster.com/legal/descriptive%20mark. Accessed 25 Oct. 2020.

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