un·​der·​sell | \ ˌən-dər-ˈsel How to pronounce undersell (audio) \
undersold\ ˌən-​dər-​ˈsōld How to pronounce undersold (audio) \; underselling

Definition of undersell

transitive verb

1 : to sell articles cheaper than undersell a competitor we will not be undersold
2 : to sell cheaper than imported cars that undersell domestic ones

Examples of undersell in a Sentence

They promised to undersell their competitors. We will not be undersold. imported cars that undersell domestic models
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Recent Examples on the Web

Last year, the inspector general for the General Services Administration found that the agency’s head, when testifying before Congress, undersold the president’s involvement in the decision not to move the FBI. Pamela Wood, baltimoresun.com, "Justice Department inspector general to review Trump decision not to move FBI headquarters," 8 July 2019 That evaluation undersold his ability to contribute early in his college career and his potential develop into a valuable pro. Chris Johnson, SI.com, "2018 NBA Draft: Zhaire Smith Scouting Report and Highlights," 18 June 2018 In a separate report published this week, Christopher Bendiksen of CoinShares, a blockchain industry research group, argues that most estimates undersell the role of renewable energy in bitcoin mining. Gregory Barber, WIRED, "Bitcoin's Climate Impact Is Global. The Cures Are Local.," 12 June 2019 The publication of Herzog in 1964 had elevated a respected if underselling midcareer novelist to the status of publishing darling, national celebrity, golden-fingertipped literary divinity. Nathaniel Rich, The New York Review of Books, "Swiveling Man," 21 Mar. 2019 If anything, that phrase undersold Mulvaney’s attempts to hamstring the agency as its chief. Anjali Tsui, ProPublica, "How Payday Lenders Spent $1 Million at a Trump Resort — and Cashed In," 5 June 2019 Part of the impact will be felt behind the scenes, in measures aimed at boosting efficiency and cutting costs — key moves in the era of the Amazon undersell. Paul Roberts, The Seattle Times, "Kroger hopes Redmond QFC pilot with Microsoft will make it ‘retailer of the future’," 7 Jan. 2019 If anything, the movie undersells the generosity of the man—with his time for his fellow colleagues and people interested in space. Eric Berger, Ars Technica, "First Man is a first-rate movie about America’s most revered astronaut," 12 Oct. 2018 Three-point percentage (34.6%) might undersell his long-range shooting ability. Will Mccollister, SI.com, "Spurs Select Lonnie Walker With No. 18 Pick in the 2018 NBA Draft," 21 June 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'undersell.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of undersell

1613, in the meaning defined at sense 1

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Statistics for undersell

Last Updated

30 Jul 2019

Look-up Popularity

Time Traveler for undersell

The first known use of undersell was in 1613

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More Definitions for undersell



English Language Learners Definition of undersell

: to sell goods for a lower price than (another person or company)
: to be sold at a lower price than (something else)

More from Merriam-Webster on undersell

Rhyming Dictionary: Words that rhyme with undersell

Spanish Central: Translation of undersell

Nglish: Translation of undersell for Spanish Speakers

Comments on undersell

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readily or continually undergoing change

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