un·​der·​sell | \ ˌən-dər-ˈsel How to pronounce undersell (audio) \
undersold\ ˌən-​dər-​ˈsōld How to pronounce undersold (audio) \; underselling

Definition of undersell

transitive verb

1 : to sell articles cheaper than undersell a competitor we will not be undersold
2 : to sell cheaper than imported cars that undersell domestic ones

Examples of undersell in a Sentence

They promised to undersell their competitors. We will not be undersold. imported cars that undersell domestic models
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Recent Examples on the Web Merely calling it defense feels like underselling it, akin to calling Stonehenge some neat rocks. BostonGlobe.com, "They rank No. 1 in total defense (238.4 yards per game), passing defense (160.4 yards per game), sacks (24), first downs allowed per game (13.2), yards allowed per play (4.07), third-down percentage (12.7 percent), and crushed spirits.," 9 Oct. 2019 After two games, the Tar Heels might have been underselling their potential. Paul Myerberg, USA TODAY, "Early surprises - both good and bad - after two full weeks of the college football season," 10 Sep. 2019 Sales typically reward formula and facility more than artistic power; history is full of masterpieces undersold in their own times and prize-winning blockbusters now remembered as dross, if at all. Nathan Heller, The New Yorker, "James Gray’s Journey from the Outer Boroughs to Outer Space," 9 Sep. 2019 Calling free safety the linchpin of a Cover-3 defense might be underselling it. Dieter Kurtenbach, The Mercury News, "Kurtenbach: Five reasons why the Niners will miss the playoffs this year," 5 Sep. 2019 Last year, the inspector general for the General Services Administration found that the agency’s head, when testifying before Congress, undersold the president’s involvement in the decision not to move the FBI. Pamela Wood, baltimoresun.com, "Justice Department inspector general to review Trump decision not to move FBI headquarters," 8 July 2019 That evaluation undersold his ability to contribute early in his college career and his potential develop into a valuable pro. Chris Johnson, SI.com, "2018 NBA Draft: Zhaire Smith Scouting Report and Highlights," 18 June 2018 In a separate report published this week, Christopher Bendiksen of CoinShares, a blockchain industry research group, argues that most estimates undersell the role of renewable energy in bitcoin mining. Gregory Barber, WIRED, "Bitcoin's Climate Impact Is Global. The Cures Are Local.," 12 June 2019 The publication of Herzog in 1964 had elevated a respected if underselling midcareer novelist to the status of publishing darling, national celebrity, golden-fingertipped literary divinity. Nathaniel Rich, The New York Review of Books, "Swiveling Man," 21 Mar. 2019

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'undersell.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of undersell

1613, in the meaning defined at sense 1

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Statistics for undersell

Last Updated

19 Nov 2019

Time Traveler for undersell

The first known use of undersell was in 1613

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More Definitions for undersell


How to pronounce undersell (audio)

English Language Learners Definition of undersell

: to sell goods for a lower price than (another person or company)
: to be sold at a lower price than (something else)

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More from Merriam-Webster on undersell

Rhyming Dictionary: Words that rhyme with undersell

Spanish Central: Translation of undersell

Nglish: Translation of undersell for Spanish Speakers

Comments on undersell

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