undersell

play

verb un·der·sell \ ˌən-dər-ˈsel \

Definition of undersell

undersold play \ˌən-dər-ˈsōld\; underselling

transitive verb

1 :to sell articles cheaper than

undersell a competitor

we will not be undersold

2 :to sell cheaper than

imported cars that undersell domestic ones

See undersell defined for English-language learners

See undersell defined for kids

Examples of undersell in a Sentence

They promised to undersell their competitors.
We will not be undersold.
imported cars that undersell domestic models

Recent Examples of undersell from the Web

One thing not to undersell, though, as far as the Falcons’ ability to handle the hangover is the presence of Dan Quinn, whose strengths as a coach—relating to and motivating players, and leading a program—should play right into handling it.

— albert breer, SI.com, "Tom Savage or DeShaun Watson? Texans QB Situation Leads Camp Storylines to Watch," 27 July 2017
That came from Fox Business Network's Stuart Varney, who said this July 20 while arguing that the media was underselling Trump's accomplishments: Look at this: since his election win, the Trump rally has added $4.1 trillion to the nation's wealth.

— aaron blake, Washington Post, "Trump’s defenders insist he’s making America great again. But they can’t stop using shoddy data to prove it.," 24 July 2017
Yet this ignores two large pachyderms in the room: The intense consolidation of industries through mergers and the rise of cartels and giant companies with commanding market power and ability to undersell competitors.

— jon talton, The Seattle Times, "What’s behind the slowdown in American startups," 12 July 2017
Besides, Caldwell-Pope is a two-way player, and too often defense is undersold.

— shawn windsor, Detroit Free Press, "Pistons have no choice but to re-sign Kentavious Caldwell-Pope - at any price," 1 July 2017
The trouble is that Schmidt undersells how far these technologies have already spread beyond the walls of Google.

— cade metz, WIRED, "Google Is Already Late to China’s AI Revolution," 2 June 2017
Further, Japyassú’s definition of cognition may even undersell the level of thought that spiders are capable of, say the spider behaviorists Fiona Cross and Robert Jackson, both of the University of Canterbury in New Zealand.

— joshua sokol, The Atlantic, "Does a Spider Use Its Web Like You Use Your Smartphone?," 30 May 2017
But in addition to its tonal inconsistencies, The Walking Dead has also developed a reputation for being manipulative, using its deaths as marketing centerpieces and underselling its most emotional moments by covering them in gore.

— laura bradley, VanityFair.com, "How Jane the Virgin Pulled Off the Exact Move The Walking Dead Botched," 7 Feb. 2017
But in addition to its tonal inconsistencies, The Walking Dead has also developed a reputation for being manipulative, using its deaths as marketing centerpieces and underselling its most emotional moments by covering them in gore.

— vanityfair.com, VanityFair.com, "jane-the-virgin-michael-death-walking-dead," 7 Feb. 2017

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'undersell.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

First Known Use of undersell

1613

UNDERSELL Defined for English Language Learners

undersell

play

verb

Definition of undersell for English Language Learners

: to sell goods for a lower price than (another person or company)
: to be sold at a lower price than (something else)

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See words that rhyme with undersell Spanish Central: Translation of undersell Nglish: Translation of undersell for Spanish speakers

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undersell

Definition of undersell

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First Known Use of undersell

UNDERSELL Defined for English Language Learners

undersell

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