undersell
verb
un·der·sell
ˌən-dər-ˈsel 
undersold
ˌən-dər-ˈsōld
; underselling
; underselling
1
: to sell articles cheaper than
undersell a competitor
we will not be undersold
2
: to sell cheaper than
imported cars that undersell domestic ones
3
: to present or speak of (something or someone) as having a lower value or less importance than is actual or deserved : underrate
advising job applicants not to undersell themselves
Don't undersell the qualities of a worthy trail horse …—
Lucie Stigler
Lucie StiglerDylan's musicianship is often undersold by critics …—Amanda Petrusich
Amanda PetrusichExamples of undersell in a Sentence
They promised to undersell their competitors.
We will not be undersold.
imported cars that undersell domestic models
Recent Examples on the Web
Reverse catfishing refers to deliberately underselling yourself online in the hope of finding something more real.
—Mark Travers, Forbes.com, 9 Sep. 2025
Nunemaker said the search committee tried to give Sajet a realistic picture of the museum, the board and Milwaukee as a place to live without sugarcoating or underselling anything.
—Jim Higgins, jsonline.com, 3 Sep. 2025
To call it a local success story would be to undersell it: multiple players have turned professional after starting here, including Portugal international midfielder Otavio and Nino, an Olympic gold medallist with the Brazil Under-23 side.
—Jack Lang, New York Times, 19 Aug. 2025
But a confrontation with Doreen near the end that becomes a self-reckoning for Lynette undersells the pathos.
—David Rooney, HollywoodReporter, 14 Aug. 2025
See All Example Sentences for undersell
Examples are automatically compiled from online sources to
show current usage.
Read More
Opinions expressed in the examples do not represent those of Merriam-Webster or its editors.
Send us feedback.
Mark Travers, Forbes.com, 9 Sep. 2025
Nunemaker said the search committee tried to give Sajet a realistic picture of the museum, the board and Milwaukee as a place to live without sugarcoating or underselling anything.
—Jim Higgins, jsonline.com, 3 Sep. 2025
To call it a local success story would be to undersell it: multiple players have turned professional after starting here, including Portugal international midfielder Otavio and Nino, an Olympic gold medallist with the Brazil Under-23 side.
—Jack Lang, New York Times, 19 Aug. 2025
But a confrontation with Doreen near the end that becomes a self-reckoning for Lynette undersells the pathos.
—David Rooney, HollywoodReporter, 14 Aug. 2025
See All Example Sentences for undersell
Cite this Entry
“Undersell.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/undersell. Accessed 16 Sep. 2025.
Copy CitationKids Definition
undersell
verb
un·der·sell
ˌən-dər-ˈsel
undersold
-ˈsōld
; underselling
; underselling
: to sell articles cheaper than
undersell a competitor
Love words? Need even more definitions?
Merriam-Webster unabridged
Share