undersell
verb
un·der·sell
ˌən-dər-ˈsel 
undersold
ˌən-dər-ˈsōld
; underselling
; underselling
1
: to sell articles cheaper than
undersell a competitor
we will not be undersold
2
: to sell cheaper than
imported cars that undersell domestic ones
3
: to present or speak of (something or someone) as having a lower value or less importance than is actual or deserved : underrate
advising job applicants not to undersell themselves
Don't undersell the qualities of a worthy trail horse …—
Lucie Stigler
Lucie StiglerDylan's musicianship is often undersold by critics …—Amanda Petrusich
Amanda PetrusichExamples of undersell in a Sentence
They promised to undersell their competitors.
We will not be undersold.
imported cars that undersell domestic models
Recent Examples on the Web
This self-assessment egregiously undersells the talent of a man who has made two of the medium’s greatest dramas.
—Judy Berman, Time, 27 Oct. 2025
Not to undersell the Marty supporting cast — which features Gwyneth Paltrow’s welcome return to real movies after Marvel and Mortdecai, along with a carnival of cameos, each more unwell than the last — but Chalamet seemed to be the show here.
—Joe Reid, Vulture, 10 Oct. 2025
The new book suggests that human beings have always been declinist, underselling the riches of the present and romanticizing what earlier generations merely made do with.
—Katy Waldman, New Yorker, 22 Sep. 2025
In fact, that is underselling it.
—Michael Cox, New York Times, 14 Sep. 2025
See All Example Sentences for undersell
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Judy Berman, Time, 27 Oct. 2025
Not to undersell the Marty supporting cast — which features Gwyneth Paltrow’s welcome return to real movies after Marvel and Mortdecai, along with a carnival of cameos, each more unwell than the last — but Chalamet seemed to be the show here.
—Joe Reid, Vulture, 10 Oct. 2025
The new book suggests that human beings have always been declinist, underselling the riches of the present and romanticizing what earlier generations merely made do with.
—Katy Waldman, New Yorker, 22 Sep. 2025
In fact, that is underselling it.
—Michael Cox, New York Times, 14 Sep. 2025
See All Example Sentences for undersell
Cite this Entry
“Undersell.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/undersell. Accessed 4 Nov. 2025.
Copy CitationKids Definition
undersell
verb
un·der·sell
ˌən-dər-ˈsel
undersold
-ˈsōld
; underselling
; underselling
: to sell articles cheaper than
undersell a competitor
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