undersell

verb

un·​der·​sell ˌən-dər-ˈsel How to pronounce undersell (audio)
undersold ˌən-dər-ˈsōld How to pronounce undersell (audio) ; underselling

transitive verb

1
: to sell articles cheaper than
undersell a competitor
we will not be undersold
2
: to sell cheaper than
imported cars that undersell domestic ones
3
: to present or speak of (something or someone) as having a lower value or less importance than is actual or deserved : underrate
advising job applicants not to undersell themselves
Don't undersell the qualities of a worthy trail horse …Lucie Stigler
Dylan's musicianship is often undersold by critics …Amanda Petrusich

Example Sentences

They promised to undersell their competitors. We will not be undersold. imported cars that undersell domestic models

Word History

First Known Use

1613, in the meaning defined at sense 1

Time Traveler
The first known use of undersell was in 1613

Dictionary Entries Near undersell

Cite this Entry

“Undersell.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/undersell. Accessed 3 Feb. 2023.

Kids Definition

undersell

verb
un·​der·​sell ˌən-dər-ˈsel How to pronounce undersell (audio)
undersold -ˈsōld How to pronounce undersell (audio) ; underselling
: to sell articles cheaper than
undersell a competitor

More from Merriam-Webster on undersell

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