undersell

verb
un·​der·​sell | \ ˌən-dər-ˈsel \
undersold\ ˌən-​dər-​ˈsōld \; underselling

Definition of undersell

transitive verb

1 : to sell articles cheaper than undersell a competitor we will not be undersold
2 : to sell cheaper than imported cars that undersell domestic ones

Examples of undersell in a Sentence

They promised to undersell their competitors. We will not be undersold. imported cars that undersell domestic models
See More

Recent Examples on the Web

Part of the impact will be felt behind the scenes, in measures aimed at boosting efficiency and cutting costs — key moves in the era of the Amazon undersell. Paul Roberts, The Seattle Times, "Kroger hopes Redmond QFC pilot with Microsoft will make it ‘retailer of the future’," 7 Jan. 2019 If anything, the movie undersells the generosity of the man—with his time for his fellow colleagues and people interested in space. Eric Berger, Ars Technica, "First Man is a first-rate movie about America’s most revered astronaut," 12 Oct. 2018 Three-point percentage (34.6%) might undersell his long-range shooting ability. Will Mccollister, SI.com, "Spurs Select Lonnie Walker With No. 18 Pick in the 2018 NBA Draft," 21 June 2018 The Jazz made the playoffs without Gordon Hayward, maintained the Western Conference’s best defense, and none of it would have been possible without him—his verticality and strength can’t be undersold. The Crossover Staff, SI.com, "The Crossover's 2018 NBA Awards: A Rookie of the Year Battle for the Ages," 11 Apr. 2018 Three-point percentage (34.6%) might undersell his long-range shooting ability. Will Mccollister, SI.com, "Spurs Select Lonnie Walker With No. 18 Pick in the 2018 NBA Draft," 21 June 2018 To simply describe the plot is to undersell the book's key quality — the way DelBianco's arresting, lyrical sentences seem to activate all five senses, plus your sense of fear. refinery29.com, "How Rae DelBianco Went From Cattle Farmer To Bookstagram Queen To Literary Darling — All By 25," 13 July 2018 But even LeBron vastly undersold Steph’s potential, as evidenced by the Rip Hamilton comparison. Scott Fowler, charlotteobserver, "In 2009, Stephen Curry had NBA draft destination in mind, and it wasn't Golden State," 18 June 2018 But the Bengals have undersold with solid offenses the past two seasons, finishing in the bottom-third of the league in points in 2016 and ’17. Jonathan Jones, SI.com, "Predicting Every NFL Team’s 2018 Season Record," 7 June 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'undersell.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

See More

First Known Use of undersell

1613, in the meaning defined at sense 1

Keep scrolling for more

Learn More about undersell

Statistics for undersell

Last Updated

29 Jan 2019

Look-up Popularity

Time Traveler for undersell

The first known use of undersell was in 1613

See more words from the same year

Keep scrolling for more

More Definitions for undersell

undersell

verb

English Language Learners Definition of undersell

: to sell goods for a lower price than (another person or company)
: to be sold at a lower price than (something else)

Keep scrolling for more

More from Merriam-Webster on undersell

Rhyming Dictionary: Words that rhyme with undersell

Spanish Central: Translation of undersell

Nglish: Translation of undersell for Spanish Speakers

Comments on undersell

What made you want to look up undersell? Please tell us where you read or heard it (including the quote, if possible).

WORD OF THE DAY

to express emotion in a dramatic way

Get Word of the Day daily email!

Test Your Vocabulary

What did you just call me?! A Quiz

  • rows-of-various-emoji
  • If a member of the audience describes your speech as bombastic, does that person mean it is:
Name That Thing

Test your visual vocabulary with our 10-question challenge!

TAKE THE QUIZ
SCRABBLE® Sprint

Test Your Knowledge - and learn some interesting things along the way.

TAKE THE QUIZ

Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!