undersell

verb

un·​der·​sell ˌən-dər-ˈsel 

undersold ˌən-dər-ˈsōld  ; underselling

transitive verb

1

: to sell articles cheaper than

undersell a competitor

we will not be undersold

2

: to sell cheaper than

imported cars that undersell domestic ones

3

: to present or speak of (something or someone) as having a lower value or less importance than is actual or deserved : underrate

advising job applicants not to undersell themselves

Don't undersell the qualities of a worthy trail horse …

—Lucie Stigler

Dylan's musicianship is often undersold by critics …

—Amanda Petrusich

Examples of undersell in a Sentence

They promised to undersell their competitors.

We will not be undersold.

imported cars that undersell domestic models

Recent Examples on the Web

There’s been a lot going on in 2025, to undersell things a tad. —Dan Reilly, Vulture, 20 May 2025

But at this point, even that might be underselling what Scheffler has been doing. —Kendall Capps, MSNBC Newsweek, 1 June 2025

This is just stupid how successful this is, but that’s really underselling it. —Andy Greene, Rolling Stone, 31 May 2025

Trump actually undersold the cost argument — pennies cost more than three cents each to produce. —Chris Isidore, CNN Money, 22 May 2025

Word History

First Known Use

1613, in the meaning defined at sense 1

Rhymes for undersell

• bagatelle
• caravel
• carousel
• carrousel
• citadel
• clientele
• commonweal
• decibel
• demoiselle
• fontanelle
• infidel
• isabel

Kids Definition

undersell

verb

un·​der·​sell ˌən-dər-ˈsel 

undersold -ˈsōld  ; underselling

: to sell articles cheaper than

undersell a competitor