undersell

verb

un·​der·​sell ˌən-dər-ˈsel 

undersold ˌən-dər-ˈsōld  ; underselling

transitive verb

1

: to sell articles cheaper than

undersell a competitor

we will not be undersold

2

: to sell cheaper than

imported cars that undersell domestic ones

3

: to present or speak of (something or someone) as having a lower value or less importance than is actual or deserved : underrate

advising job applicants not to undersell themselves

Don't undersell the qualities of a worthy trail horse …

—Lucie Stigler

Dylan's musicianship is often undersold by critics …

—Amanda Petrusich

Examples of undersell in a Sentence

They promised to undersell their competitors.

We will not be undersold.

imported cars that undersell domestic models

Recent Examples on the Web

Materialists takes the risks seriously, without ever underselling the rewards. —Stephanie Zacharek, Time, 13 June 2025

There’s been a lot going on in 2025, to undersell things a tad. —Dan Reilly, Vulture, 20 May 2025

But at this point, even that might be underselling what Scheffler has been doing. —Kendall Capps, MSNBC Newsweek, 1 June 2025

This is just stupid how successful this is, but that’s really underselling it. —Andy Greene, Rolling Stone, 31 May 2025

Word History

First Known Use

1613, in the meaning defined at sense 1

Rhymes for undersell

• bagatelle
• caravel
• carousel
• carrousel
• citadel
• clientele
• commonweal
• decibel
• demoiselle
• fontanelle
• infidel
• isabel

Kids Definition

undersell

verb

un·​der·​sell ˌən-dər-ˈsel 

undersold -ˈsōld  ; underselling

: to sell articles cheaper than

undersell a competitor