undersell

verb

un·der·sell | \ ˌən-dər-ˈsel

undersold\ ˌən-dər-ˈsōld

\; underselling

Definition of undersell

transitive verb

1 : to sell articles cheaper than undersell a competitor we will not be undersold

2 : to sell cheaper than imported cars that undersell domestic ones

Examples of undersell in a Sentence

They promised to undersell their competitors. We will not be undersold. imported cars that undersell domestic models

Recent Examples on the Web

Part of the impact will be felt behind the scenes, in measures aimed at boosting efficiency and cutting costs — key moves in the era of the Amazon undersell. — Paul Roberts, The Seattle Times, "Kroger hopes Redmond QFC pilot with Microsoft will make it ‘retailer of the future’," 7 Jan. 2019 If anything, the movie undersells the generosity of the man—with his time for his fellow colleagues and people interested in space. — Eric Berger, Ars Technica, "First Man is a first-rate movie about America’s most revered astronaut," 12 Oct. 2018 Three-point percentage (34.6%) might undersell his long-range shooting ability. — Will Mccollister, SI.com, "Spurs Select Lonnie Walker With No. 18 Pick in the 2018 NBA Draft," 21 June 2018 The Jazz made the playoffs without Gordon Hayward, maintained the Western Conference’s best defense, and none of it would have been possible without him—his verticality and strength can’t be undersold. — The Crossover Staff, SI.com, "The Crossover's 2018 NBA Awards: A Rookie of the Year Battle for the Ages," 11 Apr. 2018 Three-point percentage (34.6%) might undersell his long-range shooting ability. — Will Mccollister, SI.com, "Spurs Select Lonnie Walker With No. 18 Pick in the 2018 NBA Draft," 21 June 2018 To simply describe the plot is to undersell the book's key quality — the way DelBianco's arresting, lyrical sentences seem to activate all five senses, plus your sense of fear. — refinery29.com, "How Rae DelBianco Went From Cattle Farmer To Bookstagram Queen To Literary Darling — All By 25," 13 July 2018 But even LeBron vastly undersold Steph’s potential, as evidenced by the Rip Hamilton comparison. — Scott Fowler, charlotteobserver, "In 2009, Stephen Curry had NBA draft destination in mind, and it wasn't Golden State," 18 June 2018 But the Bengals have undersold with solid offenses the past two seasons, finishing in the bottom-third of the league in points in 2016 and ’17. — Jonathan Jones, SI.com, "Predicting Every NFL Team’s 2018 Season Record," 7 June 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'undersell.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.