undersell

verb

un·​der·​sell ˌən-dər-ˈsel 

undersold ˌən-dər-ˈsōld  ; underselling

transitive verb

1

: to sell articles cheaper than

undersell a competitor

we will not be undersold

2

: to sell cheaper than

imported cars that undersell domestic ones

3

: to present or speak of (something or someone) as having a lower value or less importance than is actual or deserved : underrate

advising job applicants not to undersell themselves

Don't undersell the qualities of a worthy trail horse …

—Lucie Stigler

Dylan's musicianship is often undersold by critics …

—Amanda Petrusich

Example Sentences

They promised to undersell their competitors.

We will not be undersold.

imported cars that undersell domestic models

Word History

First Known Use

1613, in the meaning defined at sense 1

Kids Definition

undersell

verb

un·​der·​sell ˌən-dər-ˈsel 

undersold -ˈsōld  ; underselling

: to sell articles cheaper than

undersell a competitor