teaser

noun

teas·er | \ˈtē-zər

Definition of teaser

1 : one that teases

2 : an advertising or promotional device intended to arouse interest or curiosity especially in something to follow

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Examples of teaser in a Sentence

A teaser for the sequel appeared at the end of the movie. credit cards offering teaser rates to get people to sign up

Recent Examples on the Web

To alert the world that the new era was upon us all, Beyoncé posted a series of teasers to Instagram. — Ella Cerón, Teen Vogue, "Beyoncé and Jay Z Release New Album "Everything Is Love"," 16 June 2018 But luckily, this puzzling picture of holes in a sheet of Arctic ice appears to be more of an interesting brain teaser than the discovery of, say, giant ice worms. — Aj Willingham, CNN, "These mysterious Arctic ice holes have NASA scientists puzzled," 24 Apr. 2018 Advertisement Creator Roberto Aguirre-Sacasa has been dropping lots of frustrating teasers on Twitter — Archie's in trouble — but only this week's premiere on Wednesday, October 11, at 8 p.m. on the CW will answer some questions for good. — Madeline Buxton, refinery29.com, "How To Stream All The Soapy Drama Of Riverdale's Second Season," 7 Mar. 2018 This teaser comes just as the company is in dire need of musical leadership. — Anthony Tommasini, New York Times, "Review: A Conductor Delivers a Magnificent ‘Parsifal’ at the Met," 6 Feb. 2018 So far, Pininfarina has only shown teaser images of the vehicle, which reveal a low car with the wheels pushed out the corners (a design allowed by using electric motors instead of an engine and driveshafts) and little else. — Jack Stewart, WIRED, "Pininfarina's Back With a $2 Million Electric Hypercar," 14 July 2018 But details didn't begin leaking until Baron Cohen's mysterious Trump teaser, which was likely filmed following the former reality star's appearance on Da Ali G Show in 2003. — Jean Bentley, The Hollywood Reporter, "Sacha Baron Cohen's 'Who Is America?': All the Details (So Far) About the Showtime Comedy," 13 July 2018 That’s why all of the promotional images around the season involved fire, from the key art of June's winged bonnet aflame to the teaser, which featured June surrounded by embers. — refinery29.com, "What That Frustrating Handmaid's Tale Finale Means For Season 3," 11 July 2018 Here’s the teaser: All of the past episodes are available to watch on Facebook. — Alysha Tsuji, For The Win, "Lonzo and LiAngelo rap in the first ‘Ball in the Family’ music video," 8 June 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'teaser.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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Last Updated

14 Oct 2018

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Time Traveler for teaser

The first known use of teaser was in the 14th century

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More Definitions for teaser

teaser

noun

Financial Definition of teaser

What It Is

A teaser is a document that advertises the potential future sale of a security.

How It Works

The teaser's job is to create demand for a security. Because it is not a prospectus, it does not usually have all the details about the offering; rather, it highlights the most positive aspects of the offering and entices readers to subscribe to the offering later.

To get an idea of the role of the teaser, let’s assume Company XYZ is pursuing an IPO. Before launching the IPO, Company XYZ must see if big institutional investors (or anybody else) want to buy the stock. They create a teaser document, which the investment bank provides to interested parties. Unlike a prospectus, which contains exhaustive detail about the offering, the prospectus is more of an advertising and promotional vehicle.

When the final prospectus is released, the investment bank can take orders from those clients who indicated an interest back when they saw the teaser.

Why It Matters

The role of the teaser is to make investors aware of the investment rather than the risks of the investment. At that stage, investors would essentially consider the investment "sight unseen." Only after the company issues a prospectus is it protected from claims that it did not fully disclose enough information about itself or the securities in question.

Source: Investing Answers

teaser

noun