split run

noun

: a run (as of a newspaper or magazine) in which something (such as an illustration or the wording of an advertisement) is changed part way through the run while remaining in the same position in the issue (as for testing the relative effectiveness of the two pieces of copy)

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Dictionary Entries Near split run

Cite this Entry

“Split run.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/split%20run. Accessed 24 Jul. 2024.

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