selling point


Definition of selling point 

: an aspect or detail of something that is emphasized (as in selling or promoting)

Examples of selling point in a Sentence

The car's new sound system is a selling point. The house's big selling point is its location.

Recent Examples on the Web

Though the specifics of that pitch are unknown, San Diego’s selling points — ready availability of two-way opportunities, budding talent base, West Coast location, preexisting ties to Ohtani — seem obvious. Dennis Lin,, "Preller says Padres hopeful for invitation to meet with Shohei Ohtani," 2 Dec. 2017 With much of a draft policy pact already agreed, SPD leaders are holding out for selling points to offer their divided base, which has the final say in a member ballot. Birgit Jennen,, "Merkel Pushes for Coalition Breakthrough as Markets Add Urgency," 6 Feb. 2018 Square is best known for selling point-of-sale hardware devices to merchants. Robert Hackett, Fortune, "New York Just Issued Another BitLicense. The Recipient Is Jack Dorsey's Square," 18 June 2018 Fogging the Numbers The thing is, politicians and governments at all levels have shifted numbers and selling points that aren’t quite accurate to the public for decades. Ed Wallace, star-telegram, "Myths and Numbers," 17 June 2018 It’s certainly viewed so by the senior housing industry, which is beginning to see these kinds of intergenerational programs as selling points. Patrick Sisson, Curbed, "How intergenerational living benefits the ‘book-end’ generations," 8 June 2018 Mfume also noted developments in Hampden as selling points that attracted him to the area. Sarah Meehan,, "Two 1840s buildings in Woodberry to be demolished for apartment complex," 6 June 2018 Making all those moving parts work together can’t have been easy, and simply looking behind the scenes at how it was done is Detroit’s biggest selling point. Kyle Orland, Ars Technica, "Detroit: Become Human review: Robotic in all of the wrong ways," 24 May 2018 One of their biggest selling points for the former Oklahoma quarterback is his ability to complete passes under pressure. Robert Klemko,, "What Analytics Say About Baker Mayfield," 22 Mar. 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'selling point.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of selling point

1923, in the meaning defined above

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Statistics for selling point

Last Updated

2 Oct 2018

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Time Traveler for selling point

The first known use of selling point was in 1923

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More Definitions for selling point

selling point


English Language Learners Definition of selling point

: a quality or feature that makes people want to buy something

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Comments on selling point

What made you want to look up selling point? Please tell us where you read or heard it (including the quote, if possible).


evasion of direct action or statement

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