selling point


Definition of selling point

: an aspect or detail of something that is emphasized (as in selling or promoting)

Examples of selling point in a Sentence

The car's new sound system is a selling point. The house's big selling point is its location.

Recent Examples on the Web

Indeed, one of the Play bag’s biggest selling points is its versatility. Nicole Phelps, Vogue, "Joseph Altuzarra’s Got a Brand-New Bag," 29 Jan. 2019 Setting up and using a VPN The good news is that setting up a Virtual Private Network is a lot more straightforward than deciding who to sign up with, and a lot of VPN companies actually put ease-of-use as one of their biggest selling points. David Nield, Popular Mechanics, "How to Choose and Use a VPN," 13 Apr. 2017 Besides the product itself, the sofa’s biggest selling point might just be its convenience. Liz Stinson, Curbed, "Flatpack furniture startup Floyd is launching a sofa," 20 Aug. 2018 That selling point also means SpaceX isn’t making the kinds of margins on the sales that could easily fund the BFR. Loren Grush, The Verge, "The easiest way for Elon Musk to raise money for SpaceX might be tourism," 18 Sep. 2018 Samsung DeX is going to be one of the Tab S4’s biggest selling points and for good reason. Stefan Etienne, The Verge, "Samsung Galaxy Tab S4 review: valiant effort," 8 Aug. 2018 The North American bid’s signature selling point, however, was delivered in a language FIFA members long have understood: revenue. Tariq Panja And Andrew Das, New York Times, "World Cup 2026: United States, Canada and Mexico Win Bid to Be Host," 14 June 2018 Though the specifics of that pitch are unknown, San Diego’s selling points — ready availability of two-way opportunities, budding talent base, West Coast location, preexisting ties to Ohtani — seem obvious. Dennis Lin,, "Preller says Padres hopeful for invitation to meet with Shohei Ohtani," 2 Dec. 2017 With much of a draft policy pact already agreed, SPD leaders are holding out for selling points to offer their divided base, which has the final say in a member ballot. Birgit Jennen,, "Merkel Pushes for Coalition Breakthrough as Markets Add Urgency," 6 Feb. 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'selling point.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of selling point

1923, in the meaning defined above

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Statistics for selling point

Last Updated

6 Feb 2019

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Time Traveler for selling point

The first known use of selling point was in 1923

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More Definitions for selling point

selling point


English Language Learners Definition of selling point

: a quality or feature that makes people want to buy something

More from Merriam-Webster on selling point

Rhyming Dictionary: Words that rhyme with selling point

Comments on selling point

What made you want to look up selling point? Please tell us where you read or heard it (including the quote, if possible).


grandiloquent, ostentatious, or bombastic

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