SINCE 1828
selling point
nounDefinition of selling point
: an aspect or detail of something that is emphasized (as in selling or promoting)
Examples of selling point in a Sentence
The car's new sound system is a selling point.
The house's big selling point is its location.
Recent Examples on the Web
An innovative tunnel concept wasn’t the project’s only selling point. — Rachel Swan, SFChronicle.com, "BART’s extension through San Jose chosen to receive $125 million federal grant," 28 Aug. 2019 The chance to work with Stevens and the rest of Boston’s staff was intriguing, but there were other selling points for Lawson, too. — Adam Himmelsbach, BostonGlobe.com, "Kara Lawson wants to be known for more than being the Celtics’ first female assistant coach," 3 July 2019 But Sandholm has said one of Strategy Robot’s selling points is using ideas proven in poker and his other AI projects to make simulated—or even real—battlefield strategies more robust against enemy actions. — Tom Simonite, WIRED, "This New Poker Bot Can Beat Multiple Pros—at Once," 11 July 2019 The Intel chips’ selling points aren’t just performance, but platform-level technologies. — Mark Hachman, PCWorld, "Intel announces 8th-gen vPro processors for business notebooks with advanced security," 16 Apr. 2019 But social equity has been both a sticking point and selling point this year in New York and New Jersey, among other states weighing whether to join the 10 that allow recreational use of pot. — Jennifer Peltz, The Seattle Times, "Pot ‘legalization 2.0’: Social equity becomes a key question," 20 May 2019 Indeed, one of the Play bag’s biggest selling points is its versatility. — Nicole Phelps, Vogue, "Joseph Altuzarra’s Got a Brand-New Bag," 29 Jan. 2019 Setting up and using a VPN The good news is that setting up a Virtual Private Network is a lot more straightforward than deciding who to sign up with, and a lot of VPN companies actually put ease-of-use as one of their biggest selling points. — David Nield, Popular Mechanics, "How to Choose and Use a VPN," 13 Apr. 2017 Besides the product itself, the sofa’s biggest selling point might just be its convenience. — Liz Stinson, Curbed, "Flatpack furniture startup Floyd is launching a sofa," 20 Aug. 2018These example sentences are selected automatically from various online news sources to reflect current usage of the word 'selling point.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.
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