self-assertion
noun
                                                                                                                            
                                                            self-as·ser·tion
                    
                                                                                                              
                                                                                                                                  ˌself-ə-ˈsər-shən 
                                                      
                                                          
            1
                    
                                          
              
          
                                                      : the act of asserting oneself or one's own rights, claims, or opinions                                      
                
                    
2
                    
                                          
              
          
                                                      : the act of asserting one's superiority over others                                      
                
                    
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