salience

noun
sa·​lience | \ ˈsā-lyən(t)s How to pronounce salience (audio) , -lē-ən(t)s \

Definition of salience

1 : the quality or state of being salient
2 : a striking point or feature : highlight

Examples of salience in a Sentence

Recent Examples on the Web The virus is, in fact, giving fresh salience to an appeal made by Martin Luther King Jr. in 1968, just before his assassination prompted demonstrations of outrage and protest in Black communities nationwide. Mark Trumbull, The Christian Science Monitor, "Rising inequality in a crisis: The view from Baltimore," 24 June 2020 These questions have gained salience as work has become more precarious and wages have failed to keep up with an otherwise booming economy. Bryce Covert, The New Republic, "Can $500 a Month Change Your Life?," 11 Mar. 2020 And our brains tend to confuse familiarity — or salience — with truth. Brian Resnick, Vox, "Social media depends on engaging content. Conspiracy theories are engaging. This problem isn’t going away.," 13 Aug. 2019 The length of his career means that most of his past controversial positions lost their political salience long ago. Rich Lowry, National Review, "The Cipher as Presidential Candidate," 27 Mar. 2020 But the issue has taken on new salience in recent weeks as a number of sample videos showing how to abuse the setting have spread on social media. Kyle Orland, Ars Technica, "Fortnite removes abusable “legacy” aim assist for controller players," 9 Mar. 2020 The new salience of languages in daily use among only a small minority of people is a reflection of how much Northern Ireland has changed in 50 years of inter-communal contention. The Economist, "Northern Ireland How Ulster Scots and the Irish language got Northern Ireland’s government back," 18 Jan. 2020 Yet despite the salience of this work for reorienting urban studies towards the Global South, the Centre for Urban Studies disbanded before her death. Divya Subramanian, The New York Review of Books, "Ruth Glass: Beyond ‘Gentrification’," 20 Jan. 2020 If salience is so important in driving sales, how does one make salient advertising? Sudhir Sitapati, Quartz India, "Hindustan Unilever’s advertising approach is a life skill worth acquiring," 6 Jan. 2020

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'salience.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of salience

1836, in the meaning defined at sense 1

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Time Traveler for salience

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The first known use of salience was in 1836

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Statistics for salience

Last Updated

30 Jun 2020

Cite this Entry

“Salience.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/salience. Accessed 2 Jul. 2020.

More from Merriam-Webster on salience

Nglish: Translation of salience for Spanish Speakers

Britannica English: Translation of salience for Arabic Speakers

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