Definition of sales resistance
1 : the power, capacity, or disposition to resist buying goods or services offered for sale surveys … to determine the presumptive sales resistance of potential purchasers — Charles Merz
2 : disinclination to accept or approve (as new ideas or proposals) millions were spent … to hammer away at the sales resistance of voters — Nation sales resistance to the author's ideas is likely to be still more gratuitously stimulated by elementary infelicities of idiom — Randolph Quirk
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