sales resistance

noun

Definition of sales resistance 

1 : the power, capacity, or disposition to resist buying goods or services offered for sale surveys … to determine the presumptive sales resistance of potential purchasers— Charles Merz

2 : disinclination to accept or approve (as new ideas or proposals) millions were spent … to hammer away at the sales resistance of votersNation sales resistance to the author's ideas is likely to be still more gratuitously stimulated by elementary infelicities of idiom— Randolph Quirk

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