road show

noun
Updated on: 13 Oct 2017

Definition of road show

1 :a theatrical performance given by a troupe on tour
2 :a special engagement of a new motion picture usually at increased prices
3 :a promotional presentation or meeting conducted in a series of locations

First Known Use of road show

1874


Financial Definition of ROAD SHOW

road show

What It Is

A road show is a presentation made about an investment opportunity usually given by a representative of a company at the offices of potential investors.

How It Works

Businesses must travel and meet with potential investors, partners and customers to gain their support. One of their key marketing tools is a powerful, succinct presentation of the business case for the product or investment opportunity. Road shows usually include a very high level version of the company's business plan, including the background of the company, experience of the management team, product features, analysis of the competitive landscape, and expected (and actual) results. The presentation is referred to as a road show.

Road shows are usually electronic presentations accompanied by physical samples of the product and the presentation itself.

Why It Matters

Businesses have very little time to make a sale with a prospective client. The decision to buy or invest is made during the first few minutes of a road show. At the same time, road shows are expensive to put together and undertake (i.e., multimedia, publications, travel, etc.). Therefore, the quality of the road show, in addition to the personnel involved, must be of the highest standard.


ROAD SHOW Defined for English Language Learners

road show

noun

Definition of road show for English Language Learners

  • : a group of people who travel to different places to entertain people or to advertise something


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