road show

noun

Definition of road show

1 : a theatrical performance given by a troupe on tour

2 : a special engagement of a new motion picture usually at increased prices

3 : a promotional presentation or meeting conducted in a series of locations

Examples of road show in a Sentence

Recent Examples on the Web

Photos of the road show a large crack through one of the lanes of traffic. — Sam Tabachnik, The Denver Post, "Emergency repair of giant crack in roadway snarls traffic on eastbound U.S. 36 in Westminster," 12 July 2019 Gwar’s gloriously garish road show returns this fall with a packaged tour dubbed Use Your Collusion, featuring Sacred Reich, Toxic Holocaust and Against the Grain. — John Wenzel, The Know, "Avril Lavigne is coming to Denver and more Denver concerts on sale this week," 27 June 2019 And four work groups met last summer to study various components of the plan, before taking what would become House Bill 2020 on a road show to collect input from across the state. — Hillary Borrud | The Oregonian/oregonlive, oregonlive.com, "Oregon climate bill dead, top Senate Democrats say," 25 June 2019 The league had been looking for a venue that could accommodate its players and its fans for a road show that would become just the second event the league had ever held outside of New York. — Marco Santana, orlandosentinel.com, "Full Sail University at center of esports world during NBA2K tournament," 14 June 2019 The company holds a California road show, taking its instruments to shops like Menlo Park’s Bridgepoint Music, but didn’t have a West Coast outlet. — Shwanika Narayan, SFChronicle.com, "North Beach’s empty storefronts: Business owners tell their stories," 13 June 2019 Cars, bicycles, and other moving objects on the road showed as a different color than points that represented parked cars, trees, the road, and other stationary objects. — Timothy B. Lee, Ars Technica, "Two self-driving startups team up to build a different kind of lidar," 28 May 2019 That rocket is now part of a road show and will eventually go to a museum. — Eric Berger, Ars Technica, "Blue Origin to subject its rocket to high-altitude escape test," 18 July 2018 In previous bidding rounds, officials spent months hosting conferences, road shows and discussions with companies before issuing final contracts. — Washington Post, "Iraq awards UAE, China rights to develop oil in northeast," 26 Apr. 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'road show.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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Last Updated

19 Jul 2019

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The first known use of road show was in 1874

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More Definitions for road show

road show

noun

Financial Definition of road show

What It Is

A road show is a presentation made about an investment opportunity usually given by a representative of a company at the offices of potential investors.

How It Works

Businesses must travel and meet with potential investors, partners and customers to gain their support. One of their key marketing tools is a powerful, succinct presentation of the business case for the product or investment opportunity. Road shows usually include a very high level version of the company's business plan, including the background of the company, experience of the management team, product features, analysis of the competitive landscape, and expected (and actual) results. The presentation is referred to as a road show.

Road shows are usually electronic presentations accompanied by physical samples of the product and the presentation itself.

Why It Matters

Businesses have very little time to make a sale with a prospective client. The decision to buy or invest is made during the first few minutes of a road show. At the same time, road shows are expensive to put together and undertake (i.e., multimedia, publications, travel, etc.). Therefore, the quality of the road show, in addition to the personnel involved, must be of the highest standard.

Source: Investing Answers

road show

noun