retarget

verb
re·tar·get | \ (ˌ)rē-ˈtär-gət \
retargeted; retargeting

Definition of retarget 

transitive verb

: to direct (something) toward a different target an advertising campaign that has been retargeted toward younger women

First Known Use of retarget

1955, in the meaning defined above

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The first known use of retarget was in 1955

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