: to direct (something) toward a different target
an advertising campaign that has been retargeted toward younger women
: to target (someone or something) again
In addition to deploying decoys, the Iraqis are painting craters onto repaired airfields so allied bombers won't retarget them.—Time [online]
: to advertise something to (someone, such as a past visitor to one's website) again and usually through a different medium
… Customers will rarely make a purchase the first time they engage with your brand. Because of this, your ability to successfully retarget customers through your social media campaigns can serve as a powerful reminding tool … —Carol Sankar … Slate … began offering advertisers the ability to retarget Slate's podcast audience with ads on Slate's website. —Max Willens … emails that retarget and remind customers what they've browsed on the site … —Natasha D. Smith the use of retargeting ads
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