re·​tar·​get | \ (ˌ)rē-ˈtär-gət How to pronounce retarget (audio) \
retargeted; retargeting; retargets

Definition of retarget

transitive verb

1 : to direct (something) toward a different target an advertising campaign that has been retargeted toward younger women
2 : to target (someone or something) again In addition to deploying decoys, the Iraqis are painting craters onto repaired airfields so allied bombers won't retarget them.Time [online] often, specifically : to advertise something to (someone, such as a past visitor to one's website) again and usually through a different medium … Customers will rarely make a purchase the first time they engage with your brand. Because of this, your ability to successfully retarget customers through your social media campaigns can serve as a powerful reminding tool … — Carol Sankar … Slate … began offering advertisers the ability to retarget Slate's podcast audience with ads on Slate's website. — Max Willens … emails that retarget and remind customers what they've browsed on the site … — Natasha D. Smith the use of retargeting ads a retargeting email

First Known Use of retarget

1955, in the meaning defined at sense 1

Keep scrolling for more

Learn More about retarget

Time Traveler for retarget

Time Traveler

The first known use of retarget was in 1955

See more words from the same year

Listen to Our Podcast about retarget

Statistics for retarget

Last Updated

18 May 2021

Cite this Entry

“Retarget.” Dictionary, Merriam-Webster, Accessed 15 Jun. 2021.

Style: MLA
MLACheck Mark Icon ChicagoCheck Mark Icon APACheck Mark Icon Merriam-WebsterCheck Mark Icon


Test Your Vocabulary

Name that Thing: Dog Breeds

Name That Thing

Test your visual vocabulary with our 10-question challenge!

Universal Daily Crossword

A daily challenge for crossword fanatics.

Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!