retarget

verb
re·​tar·​get | \ (ˌ)rē-ˈtär-gət How to pronounce retarget (audio) \
retargeted; retargeting; retargets

Definition of retarget

transitive verb

1 : to direct (something) toward a different target an advertising campaign that has been retargeted toward younger women
2 : to target (someone or something) again In addition to deploying decoys, the Iraqis are painting craters onto repaired airfields so allied bombers won't retarget them.Time [online] often, specifically : to advertise something to (someone, such as a past visitor to one's website) again and usually through a different medium … Customers will rarely make a purchase the first time they engage with your brand. Because of this, your ability to successfully retarget customers through your social media campaigns can serve as a powerful reminding tool … — Carol Sankar … Slate … began offering advertisers the ability to retarget Slate's podcast audience with ads on Slate's website. — Max Willens … emails that retarget and remind customers what they've browsed on the site … — Natasha D. Smith the use of retargeting ads a retargeting email

First Known Use of retarget

1955, in the meaning defined at sense 1

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The first known use of retarget was in 1955

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Last Updated

18 May 2021

Cite this Entry

“Retarget.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/retarget. Accessed 15 Jun. 2021.

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