re·​tar·​get | \ (ˌ)rē-ˈtär-gət How to pronounce retarget (audio) \
retargeted; retargeting; retargets

Definition of retarget

transitive verb

1 : to direct (something) toward a different target an advertising campaign that has been retargeted toward younger women
2 : to target (someone or something) again In addition to deploying decoys, the Iraqis are painting craters onto repaired airfields so allied bombers won't retarget them.Time [online] often, specifically : to advertise something to (someone, such as a past visitor to one's website) again and usually through a different medium … Customers will rarely make a purchase the first time they engage with your brand. Because of this, your ability to successfully retarget customers through your social media campaigns can serve as a powerful reminding tool … — Carol Sankar … Slate … began offering advertisers the ability to retarget Slate's podcast audience with ads on Slate's website. — Max Willens … emails that retarget and remind customers what they've browsed on the site … — Natasha D. Smith the use of retargeting ads a retargeting email

Did you know?

The verb retarget first appeared in 20th-century English with the basic meaning "to direct toward a different target." In digital advertising, retargeting has to do with directing people who have left your website back to the site by displaying ads that remind them of your site on other sites they subsequently visit. The base word target is from the early French noun targe, which was used for a light shield carried especially by footmen and archers. French targette, a diminutive form of targe, was taken into English as target in the early 15th century with its French sense. In the 18th century, the word acquired the extended sense of "a shieldlike object to shoot at for practice." In the following century, the figurative senses referring to a thing or person that is marked for attack (especially of ridicule or criticism) begin to develop. The sense of "a goal to be achieved" originated in the 20th century, often in connection with a quantity or date (as in "production targets" or "target dates").

First Known Use of retarget

1955, in the meaning defined at sense 1

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The first known use of retarget was in 1955

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Cite this Entry

“Retarget.” Dictionary, Merriam-Webster, Accessed 13 Aug. 2022.

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