reorient

verb

re·​ori·​ent (ˌ)rē-ˈȯr-ē-ˌent 

reoriented; reorienting

transitive verb

: to orient (someone or something) again or differently: such as

a

: to change the orientation or direction of (something or someone)

reorient the antenna

reoriented herself so she was facing north

b

: to reacquaint (someone, especially oneself) with a situation, environment, etc.

woke up and reoriented myself to my surroundings

… returning servicewomen and men struggling to reorient themselves to civilian life.

—Molly Callahan

c

: to change the goal or emphasis of (something or someone)

… I stumbled into motherhood and was bewildered at … the volte-face required to reorient myself, my values and my way of life …

—Madeleine Bunting

… lacks nearly every resource necessary to reorient its archaic industrial economy …

—David Remnick

The long-term potential of vast databases of genomic data to … reorient the debate on medical priorities …

—Larry Downes and Paul Nunes

also : to direct (something) toward the interests of a different group

… reorienting its policy priorities to the working class.

—Franklin Foer

reorientation

(ˌ)rē-ˌȯr-ē-ən-ˈtā-shən 

-ˌen-

noun

plural reorientations

Many soldiers also find blogging a useful way to help deal with reorientation to civilian life …

—Brad Knickerbocker

Examples of reorient in a Sentence

Recent Examples on the Web

Wu compared the current state of the industry to the internet era before the dot-com bubble, when a host of firms went belly up but the technology reoriented the economy and established corporate giants. —ABC News, 22 Nov. 2025

Since ChatGPT was released in late 2022, the bulk of the tech industry has reoriented itself to prioritize building out large language models in a race to reach artificial general intelligence, or AI with the capabilities that are on par with, or surpass, humans. —Jaures Yip,kif Leswing,annie Palmer,jonathan Vanian, CNBC, 22 Nov. 2025

Working to condense the storyline and identify a singular enemy, writers like Noel Langley reoriented the tale around a menacing Wicked Witch. —Time, 21 Nov. 2025

Here’s how to reorient a company’s strategy toward principled value creation. —Megan Poinski, Forbes.com, 4 Nov. 2025

Word History

First Known Use

1877, in the meaning defined above