red band trailer

noun

variants or less commonly red-band trailer

plural red band trailers also red-band trailers

: a promotional movie trailer that contains explicit content (such as vulgar dialogue or graphic scenes of violence or sex)

… the red band trailer is full of the gruesome action and raunchy humor we've come to expect from R-rated projects with DC Studios co-CEO James Gunn at the helm.

—Tom Power

Please be advised, the red band trailer consists of nudity and profanity.

—Marilyn Malara

… like the video game that inspired both movies, this martial arts fantasy film is so violent that Warner Bros. already released a red-band trailer.

—Kristy Puchko

Word History

Etymology

so called from the color of the background screen at the start of the trailer on which its rating category is stated (red for mature audiences, green for general audiences)

First Known Use

1987, in the meaning defined above