private label

noun

: a label associated with a specific chain store

also : a brand or product having a private label

—usually hyphenated when used attributively

private-label clothes

Examples of private label in a Sentence

Recent Examples on the Web

Target, for example, is expanding its private label food brand Good & Gather while stocking premium items like Bugaboo baby strollers. — Juveria Tabassum, USA Today, 21 Aug. 2026

General merchandise revenue was up slightly due to strength in toys and fashion, furniture and private label. — Laya Neelakandan, CNBC, 20 Aug. 2026

The retailer continues to attract value-seeking consumers across all income brackets, leveraging technology and private label brands. — Sharon Edelson, Forbes.com, 20 Aug. 2026

The company also said its Great Value private label products help the average family save up to 35 percent compared to national brands. — Jennifer Bringle, Footwear News, 3 Aug. 2026

Word History

First Known Use

1950, in the meaning defined above

Rhymes for private label

• imperturbable
• interpretable
• unwarrantable
• able
• chaebol
• fable
• sable
• stabile
• stable
• table
• allocable
• educable