private label

noun

: a label associated with a specific chain store

also : a brand or product having a private label

—usually hyphenated when used attributively

private-label clothes

Examples of private label in a Sentence

Recent Examples on the Web

Those with knowledge of the Walmart meal strategy and makeup tell CNBC the bundle this year contains 30% less product and that some brand-name products were substituted with items from its private label to keep costs lower. —Lori Ann Larocco, CNBC, 21 Nov. 2025

In August, Target relaunched Universal Thread, its women’s denim brand introduced in 2018 as part of the retailer’s private label expansion. —Angela Velasquez, Sourcing Journal, 10 Nov. 2025

The sheets are a private label for Belmond, made in Italy with 100 percent cotton. —Laura Itzkowitz, Robb Report, 23 Oct. 2025

Costco sells fresh and packaged foods, household and pharmacy staples, electronics, furniture, and clothing, from both name brands and Kirkland Signature, the company’s private label, which appears on everything from golf clubs to gasoline. —Molly Fischer, New Yorker, 20 Oct. 2025

Word History

First Known Use

1950, in the meaning defined above

Rhymes for private label

• imperturbable
• interpretable
• unwarrantable
• able
• chaebol
• fable
• sable
• stabile
• stable
• table
• allocable
• educable