private label


: a label associated with a specific chain store
also : a brand or product having a private label
usually hyphenated when used attributively
private-label clothes

Example Sentences

Recent Examples on the Web For all her innovations and successes, Gass still struggled to rejuvenate Kohl’s private label brands and lost considerable business to rivals like Target in apparel and Ulta Beauty in beauty. Phil Wahba, Fortune, 8 Nov. 2022 Even in salty snacks and non-chocolate candy, private label share is at 4.8%. Danielle Wiener-bronner, CNN, 9 Nov. 2022 If a talent’s core content is fashion, then the business opportunities would likely involve a private label or merch. Gustaf Lundberg Toresson, Forbes, 27 June 2022 The two chains combined have 34,000 private label products at various price points that compete directly with food manufacturers. Hugo Martín, Los Angeles Times, 14 Oct. 2022 This isn’t their first rodeo: Gopuff earlier this year launched its first private label, Basically, which includes bottled water, snacks and home essentials like paper towels. Olivia Peluso, Forbes, 3 Oct. 2022 Watched by roughly 25 million viewers last year on NBC, Wonder Bread hopes that the event will remind people that the brand is still thriving despite recent consumer shifts toward private label breads and lower calorie alternatives. Jordan Valinsky, CNN, 20 Oct. 2022 His menu is full of rare delights—Aburi king salmon from New Zealand, Tasmanian Washu ribeye, Patagonian toothfish—and a sake list with nearly 100 hard-to-procure varieties, including Wakuda’s private label sake. David Hochman, Forbes, 11 Oct. 2022 General Mills and Hormel stand to miss out on sales as a result of more private label buying. Brooks Johnson, oregonlive, 30 Sep. 2022 See More

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'private label.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

Word History

First Known Use

1950, in the meaning defined above

Time Traveler
The first known use of private label was in 1950

Dictionary Entries Near private label

Cite this Entry

“Private label.” Dictionary, Merriam-Webster, Accessed 8 Dec. 2022.

Last Updated: - Updated example sentences
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