private label


Definition of private label 

: a label associated with a specific chain store also : a brand or product having a private label usually hyphenated when used attributively private-label clothes

Examples of private label in a Sentence

Recent Examples on the Web

The company has launched several private labels and a clothing subscription service. Beth Kowitt, Fortune, "How Amazon Is Using Whole Foods in a Bid for Total Retail Domination," 21 May 2018 Amazon has actively used Vine Voices to help introduce its private label brands. New York Times, "Amazon, the Brand Buster," 23 June 2018 Twenty-eight percent of the private labels appeared since last year’s Prime Day, according to Gartner L2. Elizabeth Weise, USA TODAY, "Are Amazon Prime Day sales a steal? We asked 4 pricing firms to find out," 10 July 2018 Amazon also has a fast expanding line of private label products, such as baby wipes, clothing, batteries and snacks., "Walgreens is what you get when you can't put Amazon in the Dow," 21 June 2018 The shop will sell items from Comella's private label Little Italy Foods brand, in addition to Italian dry goods and specialty meats and cheeses. Craig Hlavaty, Houston Chronicle, "A proper Italian grocery store is opening this week in the Heights," 15 Jan. 2018 Starting July 9, get the lowest prices ever on Amazon private label goods. Doreen Christensen,, "Tasty freebies at Chick-fil-A and 7-Eleven on Tuesday and Wednesday | Doreen's Deals," 6 July 2018 Since the beta version was released, private label brands have been top sellers. Ryan Suppe, ajc, "Amazon Prime members can now try on clothes before paying for them," 21 June 2018 Executives will also be looking for ideas for Kroger’s own private label natural and organic brand, and hold a supplier summit to cultivate ties to upstart brands. Annie Gasparro, WSJ, "At Food Expo, Companies Jockey for the Next Big Thing," 3 Mar. 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'private label.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of private label

1950, in the meaning defined above

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Last Updated

12 Oct 2018

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The first known use of private label was in 1950

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