private label

noun

: a label associated with a specific chain store

also : a brand or product having a private label

—usually hyphenated when used attributively

private-label clothes

Examples of private label in a Sentence

Recent Examples on the Web

The strategy is delivering results: Costco experienced an 8% increase in net sales from the prior year's third quarter, with membership income up 10.4% year-over-year, demonstrating how private label can serve as both a consumer value proposition and a margin protection strategy. —Shelley E. Kohan, Forbes.com, 15 Aug. 2025

The brand is a private label made exclusively for the property. —John Vorwald, Robb Report, 4 Aug. 2025

Her look, a ladylike pink ribbed off-the-shoulder cardigan and ruched dress in baby blue jersey, will be produced under Macy’s private label Bar III before being sold at the Macy’s Herald Square flagship and other select locations come spring 2026. —Ari Stark, Footwear News, 9 May 2025

About half of survey responses indicated that parents are more willing to purchase private label items over name brands. —Lillian Metzmeier, The Courier-Journal, 24 July 2025

Word History

First Known Use

1950, in the meaning defined above

Rhymes for private label

• imperturbable
• interpretable
• unwarrantable
• able
• chaebol
• fable
• sable
• stabile
• stable
• table
• allocable
• educable