private label

noun

: a label associated with a specific chain store
also : a brand or product having a private label
usually hyphenated when used attributively
private-label clothes

Examples of private label in a Sentence

Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Recent market research indicates a 17% year-over-year increase in private label food purchases, accelerating pasta and rice consumption, and declining sales of premium prepared foods—all classic warning signs. Phil Lempert, Forbes.com, 30 Apr. 2025 Even Walmart has gotten in on the affordable affluence trend, launching a new private label last year, called bettergoods, clearly a more modern and Millennial and Gen Z-friendly approach than its other private label, Great Value. Leah Asmelash, CNN Money, 13 Apr. 2025 Buckle's merchandising strategy focuses on offering a wide selection of brand name and private label merchandise, with denim accounting for 42.5% of net sales. Quartz Intelligence Newsroom, Quartz, 2 Apr. 2025 Schwarz said then that retail stores, online stores, pharmacies, private label brands, subscription services and clubs were all part of the boycott efforts. Nick Mordowanec, MSNBC Newsweek, 1 May 2025 See All Example Sentences for private label

Word History

First Known Use

1950, in the meaning defined above

Time Traveler
The first known use of private label was in 1950

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Cite this Entry

“Private label.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/private%20label. Accessed 22 May. 2025.

Last Updated: - Updated example sentences
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