private label

noun

: a label associated with a specific chain store

also : a brand or product having a private label

—usually hyphenated when used attributively

private-label clothes

Examples of private label in a Sentence

Recent Examples on the Web

La Fontanella Foods in Kansas City La Fontanella Foods produces specialty food products, notably sauces, under its private label Cascone’s brand — named after the longtime Northland Italian restaurant. — Emily Harter, Kansas City Star, 10 July 2026

Its deep-discount model is built for speed and simplicity around compact stores, limited assortments, a heavy reliance on private label and customer self-service—like bagging and shopping-cart retrieval— that keeps prices low and operations tight. — Pamela N. Danziger, Forbes.com, 8 July 2026

Member’s Mark is Sam’s Club’s private label brand which offers a variety of products, including groceries, health and beauty products, clothing, and household items, such as trash bags and cleaning supplies. — Kait Hanson, Southern Living, 29 June 2026

Ohmes also highlighted the company’s private label, Our Brands, and said Kroger remains best positioned for the long term. — Michael Bloom, CNBC, 27 June 2026

Word History

First Known Use

1950, in the meaning defined above

Rhymes for private label

• imperturbable
• interpretable
• unwarrantable
• able
• chaebol
• fable
• sable
• stabile
• stable
• table
• allocable
• educable