private label


Definition of private label

: a label associated with a specific chain store also : a brand or product having a private label usually hyphenated when used attributively private-label clothes

Examples of private label in a Sentence

Recent Examples on the Web

Amazon has no issue going full-court press on private label, and pursuing all these brands. Laura Stevens, WSJ, "Brands Invent New Lines for Only Amazon to Sell," 25 Jan. 2019 Amazon is hardly alone in its charge into private label. New York Times, "Amazon, the Brand Buster," 23 June 2018 Since Tritton started, Target has launched 20 new private label brands across home goods, electronics, and clothing, mimicking a strategy codified by Amazon over the course of the last decade. Kaitlyn Tiffany, Vox, "Can Vans really sue Target for a cheap look-alike of its most famous skater shoe?," 26 Dec. 2018 See below for some of Amazon most popular private labels, both secret and not-so secret: Stone & Beam: a wide selection of charming, reasonably priced décor for the Fixer Upper set. Meghan Overdeep, Southern Living, "The Secret’s Out on Amazon’s 70-Plus Private-Label Brands," 17 Apr. 2018 While working with Fortune 500 companies, Cai noticed that brands like Target were turning to private label to nab more profit. Chavie Lieber, Vox, "Italic sells brandless luxury goods from manufactures for Celine, Prada, and Gucci.," 15 Nov. 2018 These discounts will even apply to items that have never before been on sale, as well as a selection of Overstock's private label brands. Brittney Morgan, House Beautiful, "Overstock's Customer Day Promises Its Biggest Sales Yet," 15 Oct. 2018 The company has launched several private labels and a clothing subscription service. Beth Kowitt, Fortune, "How Amazon Is Using Whole Foods in a Bid for Total Retail Domination," 21 May 2018 Amazon has actively used Vine Voices to help introduce its private label brands. New York Times, "Amazon, the Brand Buster," 23 June 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'private label.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of private label

1950, in the meaning defined above

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Last Updated

2 Mar 2019

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The first known use of private label was in 1950

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