private label


Definition of private label 

: a label associated with a specific chain store also : a brand or product having a private label usually hyphenated when used attributively private-label clothes

Examples of private label in a Sentence

Recent Examples on the Web

While working with Fortune 500 companies, Cai noticed that brands like Target were turning to private label to nab more profit. Chavie Lieber, Vox, "Italic sells brandless luxury goods from manufactures for Celine, Prada, and Gucci.," 15 Nov. 2018 These discounts will even apply to items that have never before been on sale, as well as a selection of Overstock's private label brands. Brittney Morgan, House Beautiful, "Overstock's Customer Day Promises Its Biggest Sales Yet," 15 Oct. 2018 The company has launched several private labels and a clothing subscription service. Beth Kowitt, Fortune, "How Amazon Is Using Whole Foods in a Bid for Total Retail Domination," 21 May 2018 Amazon has actively used Vine Voices to help introduce its private label brands. New York Times, "Amazon, the Brand Buster," 23 June 2018 Twenty-eight percent of the private labels appeared since last year’s Prime Day, according to Gartner L2. Elizabeth Weise, USA TODAY, "Are Amazon Prime Day sales a steal? We asked 4 pricing firms to find out," 10 July 2018 Amazon also has a fast expanding line of private label products, such as baby wipes, clothing, batteries and snacks., "Walgreens is what you get when you can't put Amazon in the Dow," 21 June 2018 The shop will sell items from Comella's private label Little Italy Foods brand, in addition to Italian dry goods and specialty meats and cheeses. Craig Hlavaty, Houston Chronicle, "A proper Italian grocery store is opening this week in the Heights," 15 Jan. 2018 Starting July 9, get the lowest prices ever on Amazon private label goods. Doreen Christensen,, "Tasty freebies at Chick-fil-A and 7-Eleven on Tuesday and Wednesday | Doreen's Deals," 6 July 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'private label.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

See More

First Known Use of private label

1950, in the meaning defined above

Keep scrolling for more

Learn More about private label

Share private label

Statistics for private label

Last Updated

7 Dec 2018

Look-up Popularity

Time Traveler for private label

The first known use of private label was in 1950

See more words from the same year

Comments on private label

What made you want to look up private label? Please tell us where you read or heard it (including the quote, if possible).


living or existing for a long time

Get Word of the Day daily email!

Test Your Vocabulary

Late Autumn 2018 Words of the Day Quiz

  • frosted-autumn-leaves
  • Which is a synonym of yahoo?
Name That Thing

Test your visual vocabulary with our 10-question challenge!

Word Winder's CrossWinder

Test Your Knowledge - and learn some interesting things along the way.


Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!