private label

noun

: a label associated with a specific chain store

also : a brand or product having a private label

—usually hyphenated when used attributively

private-label clothes

Examples of private label in a Sentence

Recent Examples on the Web

The neighborhood grocery store is known for its specialty food and drinks that are under its own private label. —Alexa Herrera, CBS News, 1 May 2026

From Walmart's Great Value to Costco's Kirkland Signature, grocers have become well known for their private label brands, with popular items that are often sought out by loyal shoppers. —Michele Laufik, Martha Stewart, 28 Apr. 2026

Items that fall outside of Aldi’s private label still have some flexibility. —Jessica Safavimehr, Southern Living, 22 Apr. 2026

Amazon's grocery brand has become the fastest-growing private label by unit volume year over year since launching in October, according to Numerator. —Melissa Repko, CNBC, 15 Apr. 2026

Word History

First Known Use

1950, in the meaning defined above

Rhymes for private label

• imperturbable
• interpretable
• unwarrantable
• able
• chaebol
• fable
• sable
• stabile
• stable
• table
• allocable
• educable