private label

noun

: a label associated with a specific chain store
also : a brand or product having a private label
usually hyphenated when used attributively
private-label clothes

Examples of private label in a Sentence

Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
But to the shopper standing in the cereal aisle deciding between name brand and private label? Phil Lempert, Forbes.com, 18 June 2026 Mexico’s largest department store chain has tested predictive AI using First Insight’s platform in women’s private label apparel across a product range of 462 items. Vicki M. Young, Footwear News, 10 June 2026 Jinju Peach Soju Jinju Peach Soju represents ALDI’s first-ever private label soju. Abigail Wilt, Southern Living, 15 May 2026 RallyTown’s three-year private label deal with DBGI was signed on July 21, 2025, the same day Davis’ company inked a separate agreement with Yea Alabama. Daniel Libit, Sportico.com, 12 May 2026 See All Example Sentences for private label

Word History

First Known Use

1950, in the meaning defined above

Time Traveler
The first known use of private label was in 1950

Browse Nearby Words

Cite this Entry

“Private label.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/private%20label. Accessed 25 Jun. 2026.

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