private label
noun
: a label associated with a specific chain store
also
: a brand or product having a private label
—usually hyphenated when used attributively
private-label clothes
Examples of private label in a Sentence
Recent Examples on the Web
The store’s private label has been expanding since its relaunch earlier this year, and collaborations have become a cornerstone of the growth strategy.
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Rhonda Richford, Footwear News, 10 Dec. 2025
Member’s Mark is Sam’s Club’s private label brand which offers a variety of products, including groceries, health and beauty products, clothing, and household items, such as trash bags and cleaning supplies.
—Kait Hanson, Southern Living, 9 Dec. 2025
After Joann Fabrics closed, Michaels acquired the private label brands of Joann.
—Kathy Barnes, Better Homes & Gardens, 4 Dec. 2025
Good & Gather is Target's store brand, while Great Value is Walmart's private label.
—Aimee Picchi, CBS News, 3 Dec. 2025
See All Example Sentences for private label
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Rhonda Richford, Footwear News, 10 Dec. 2025
Member’s Mark is Sam’s Club’s private label brand which offers a variety of products, including groceries, health and beauty products, clothing, and household items, such as trash bags and cleaning supplies.
—Kait Hanson, Southern Living, 9 Dec. 2025
After Joann Fabrics closed, Michaels acquired the private label brands of Joann.
—Kathy Barnes, Better Homes & Gardens, 4 Dec. 2025
Good & Gather is Target's store brand, while Great Value is Walmart's private label.
—Aimee Picchi, CBS News, 3 Dec. 2025
See All Example Sentences for private label
Cite this Entry
“Private label.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/private%20label. Accessed 21 Dec. 2025.
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