private label

noun

: a label associated with a specific chain store

also : a brand or product having a private label

—usually hyphenated when used attributively

private-label clothes

Examples of private label in a Sentence

Recent Examples on the Web

Most of the merchandise is under the Davide Cenci private label made almost entirely in Italian factories of fabrics from the Biella region of Italy, from Loro Piana, Zegna, and Vitale Barberis Canonico. — David Moin, Footwear News, 30 Sep. 2026

The strongest strategy uses private label selectively while preserving key suppliers as long-term partners in quality, capacity and growth. — Expert Panel®, Forbes.com, 18 Sep. 2026

The Fresh Market operates 172 locations in 22 states with a focus on fresh produce and private label items. — Lucia Cheng, Des Moines Register, 10 Sep. 2026

Target, for example, is expanding its private label food brand Good & Gather while stocking premium items like Bugaboo baby strollers. — Juveria Tabassum, USA Today, 21 Aug. 2026

Word History

First Known Use

1950, in the meaning defined above

Rhymes for private label

• imperturbable
• interpretable
• unwarrantable
• able
• chaebol
• fable
• sable
• stabile
• stable
• table
• allocable
• educable