private label


Definition of private label

: a label associated with a specific chain store also : a brand or product having a private label usually hyphenated when used attributively private-label clothes

Examples of private label in a Sentence

Recent Examples on the Web Amazon is trying to build out its private label brands such as Amazon Essentials, Goodthreads, and Core 10 clothing and Rivet and Stone & Beam furniture. Nathaniel Meyersohn, CNN, 20 Aug. 2021 Walmart's ReliOn brand will sell private label NovoLog short-acting insulin that is manufactured by the pharmaceutical firm Novo Nordisk. Catherine Thorbecke, ABC News, 30 June 2021 The company plans to increase its private label brand sales to 30% of total sales, up from around 10% last year. Nathaniel Meyersohn, CNN, 21 July 2021 Not having to compete against Amazon’s private label sellers will be a boon to those sellers on Amazon’s platform. Richard Kestenbaum, Forbes, 14 June 2021 The company will launch at least five more by next year and plans to increase its private label brand sales to 30% of total sales, up from around 10% today. Nathaniel Meyersohn, CNN, 10 May 2021 Ctek also makes wireless routers and controllers that are often distributed under the private label of other companies. Evan Ramstad, Star Tribune, 7 July 2021 Walmart’s plan to sell another private label insulin is met with skepticism. Nicholas Florko, STAT, 7 July 2021 Penney’s is giving all of its private label brands the once over, and has launched several new brands in addition to Ryegrass. Sharon Edelson, Forbes, 24 May 2021

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'private label.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of private label

1950, in the meaning defined above

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The first known use of private label was in 1950

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Dictionary Entries Near private label

private judgment

private label

private law

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Last Updated

8 Sep 2021

Cite this Entry

“Private label.” Dictionary, Merriam-Webster, Accessed 17 Sep. 2021.

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