prime time

noun

1
: the time period when the television or radio audience is the largest
also : television shows shown in prime time
2
: the choicest or busiest time
3
: big time sense 2
a pitcher not yet ready for prime time
prime-time adjective

Examples of prime time in a Sentence

The program is being shown during prime time. He's the best actor in prime time.
Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
And that's why this year is the prime time to visit some of the European nation’s most iconic cities, which continue to captivate travelers with world-class art, history, cuisine, and naturally, some fantastic hotels. Stacey Leasca, Travel + Leisure, 8 July 2025 But the auction was moving slowly as furniture resellers and deal-seekers competed for items that carried no hint of their stints on prime time. Miami Herald Archives, Miami Herald, 8 July 2025 The prime time talent show is once again ruining our viewing of acts by constantly cutting in reaction shots of the audience, hosts and random people. Ticked Off, The Orlando Sentinel, 4 July 2025 Your intellectual and creative sides combine beautifully, making this a prime time to socialize and engage in mental stimuli. Valerie Mesa, People.com, 4 July 2025 See All Example Sentences for prime time

Word History

First Known Use

1947, in the meaning defined at sense 1

Time Traveler
The first known use of prime time was in 1947

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Cite this Entry

“Prime time.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/prime%20time. Accessed 15 Jul. 2025.

Kids Definition

prime time

noun
: the time in the evening when television has its largest number of viewers

More from Merriam-Webster on prime time

Last Updated: - Updated example sentences
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