prime time
noun
1
: the time period when the television or radio audience is the largest
also
: television shows shown in prime time
2
: the choicest or busiest time
3
: big time sense 2
a pitcher not yet ready for prime time
Examples of prime time in a Sentence
The program is being shown during prime time.
He's the best actor in prime time.
Recent Examples on the Web
Understanding the Southern Timing Sweet Spot Across much of the South, from coastal Texas to Georgia and the Carolinas, late winter to early spring (typically February through early April) is considered prime time for laying fresh pine straw.
—
Jessica Safavimehr, Southern Living, 3 Mar. 2026
Avoid tax scams Tax season is prime time for tax scams, O’Saben said.
—Adriana Morga, Los Angeles Times, 27 Feb. 2026
Williams, who had 10 points and two steals, was ready for prime time.
—Matt Le Cren, Chicago Tribune, 27 Feb. 2026
Trump may have missed an opportunity to speak to voters' concerns, especially since presidents don't get that many opportunities to speak to the nation in prime time.
—Domenico Montanaro, NPR, 25 Feb. 2026
See All Example Sentences for prime time
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Jessica Safavimehr, Southern Living, 3 Mar. 2026
Avoid tax scams Tax season is prime time for tax scams, O’Saben said.
—Adriana Morga, Los Angeles Times, 27 Feb. 2026
Williams, who had 10 points and two steals, was ready for prime time.
—Matt Le Cren, Chicago Tribune, 27 Feb. 2026
Trump may have missed an opportunity to speak to voters' concerns, especially since presidents don't get that many opportunities to speak to the nation in prime time.
—Domenico Montanaro, NPR, 25 Feb. 2026
See All Example Sentences for prime time
Cite this Entry
“Prime time.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/prime%20time. Accessed 6 Mar. 2026.
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