prime time
noun
1
: the time period when the television or radio audience is the largest
also
: television shows shown in prime time
2
: the choicest or busiest time
3
: big time sense 2
a pitcher not yet ready for prime time
Examples of prime time in a Sentence
The program is being shown during prime time.
He's the best actor in prime time.
Recent Examples on the Web
This month is prime time to embrace bright, bold colors, top nail trends, and romantic themes.
—
Rebecca Norris, InStyle, 20 Jan. 2026
This is prime time for lunar viewing, with shadows from mountains and craters stretched dramatically close to the terminator — the line between lunar night and day.
—Jamie Carter, Forbes.com, 19 Jan. 2026
When to Go The prime time to ski Heavenly runs from late January through early April, with February and March offering the best conditions.
—Abby Price, Travel + Leisure, 19 Jan. 2026
The time for West Coast events has been advanced three hours so it can be televised in prime time on the East Coast.
—Bill Center, San Diego Union-Tribune, 16 Jan. 2026
See All Example Sentences for prime time
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Rebecca Norris, InStyle, 20 Jan. 2026
This is prime time for lunar viewing, with shadows from mountains and craters stretched dramatically close to the terminator — the line between lunar night and day.
—Jamie Carter, Forbes.com, 19 Jan. 2026
When to Go The prime time to ski Heavenly runs from late January through early April, with February and March offering the best conditions.
—Abby Price, Travel + Leisure, 19 Jan. 2026
The time for West Coast events has been advanced three hours so it can be televised in prime time on the East Coast.
—Bill Center, San Diego Union-Tribune, 16 Jan. 2026
See All Example Sentences for prime time
Cite this Entry
“Prime time.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/prime%20time. Accessed 25 Jan. 2026.
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