prime time

noun

1
: the time period when the television or radio audience is the largest
also : television shows shown in prime time
2
: the choicest or busiest time
3
: big time sense 2
a pitcher not yet ready for prime time
prime-time adjective

Examples of prime time in a Sentence

The program is being shown during prime time. He's the best actor in prime time.
Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Getting flexed into prime time, akin to Tuesday’s date in Boston, and playing in meaningful games in late March and early April is a signal Peterson’s vision is working. Roderick Boone, Charlotte Observer, 9 Apr. 2026 Long before Tucker Carlson brought great replacement talk into prime time on Fox News, VDARE treated the concept as the defining issue of our time. Literary Hub, 8 Apr. 2026 Spring is usually considered prime time for the housing market. Becca Stanek, TheWeek, 7 Apr. 2026 Peak waterfall season at Yosemite won’t last long this year, and the prime time for viewing may be right now. Kurtis Alexander, San Francisco Chronicle, 4 Apr. 2026 See All Example Sentences for prime time

Word History

First Known Use

1947, in the meaning defined at sense 1

Time Traveler
The first known use of prime time was in 1947

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Cite this Entry

“Prime time.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/prime%20time. Accessed 12 Apr. 2026.

Kids Definition

prime time

noun
: the time in the evening when television has its largest number of viewers

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