prime time
noun
1
: the time period when the television or radio audience is the largest
also
: television shows shown in prime time
2
: the choicest or busiest time
3
: big time sense 2
a pitcher not yet ready for prime time
Examples of prime time in a Sentence
The program is being shown during prime time.
He's the best actor in prime time.
Recent Examples on the Web
While seemingly well-intended, some of the recent attempts by tech giants to overcome this issue have embarrassingly backfired, revealing how AI tools might not be ready for prime time.
—
Catherine Thorbecke, CNN, 4 Apr. 2024
The trouble is available EVs are not ready for prime time yet, both in terms of technology and price.
—Neil Winton, Forbes, 27 Mar. 2024
Of all the seasons, the spring is prime time for new book releases.
—Seth Combs, San Diego Union-Tribune, 17 Mar. 2024
It’s played in prime time, people have more time to sit down and watch.
—Jack Bantock, CNN, 26 Feb. 2024
And then came 8 p.m. that Sunday night — the Beatles on prime time with a then-record 73 million viewers tuning in.
—Brian McCollum, Detroit Free Press, 8 Feb. 2024
Tax season is prime time for tax scams, said O’Saben.
—Adriana Morga, Quartz, 8 Mar. 2024
Between preparing for spring break, outdoor adventures, and other warmer-weather vacations, now is definitely prime time to check on how your travel stash faring.
—Alexandra Domrongchai, Travel + Leisure, 6 Mar. 2024
Tennessean YouTube angler Alex Rudd agrees with Menendez that the 23rd is prime time for spawning activity in this region.
—Shaye Baker, Field & Stream, 21 Feb. 2024
Catherine Thorbecke, CNN, 4 Apr. 2024
The trouble is available EVs are not ready for prime time yet, both in terms of technology and price.
—Neil Winton, Forbes, 27 Mar. 2024
Of all the seasons, the spring is prime time for new book releases.
—Seth Combs, San Diego Union-Tribune, 17 Mar. 2024
It’s played in prime time, people have more time to sit down and watch.
—Jack Bantock, CNN, 26 Feb. 2024
And then came 8 p.m. that Sunday night — the Beatles on prime time with a then-record 73 million viewers tuning in.
—Brian McCollum, Detroit Free Press, 8 Feb. 2024
Tax season is prime time for tax scams, said O’Saben.
—Adriana Morga, Quartz, 8 Mar. 2024
Between preparing for spring break, outdoor adventures, and other warmer-weather vacations, now is definitely prime time to check on how your travel stash faring.
—Alexandra Domrongchai, Travel + Leisure, 6 Mar. 2024
Tennessean YouTube angler Alex Rudd agrees with Menendez that the 23rd is prime time for spawning activity in this region.
—Shaye Baker, Field & Stream, 21 Feb. 2024
These examples are programmatically compiled from various online sources to illustrate current usage of the word 'prime time.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.
Dictionary Entries Near prime time
Cite this Entry
“Prime time.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/prime%20time. Accessed 19 Apr. 2024.
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