prime time

noun

1
: the time period when the television or radio audience is the largest
also : television shows shown in prime time
2
: the choicest or busiest time
3
: big time sense 2
a pitcher not yet ready for prime time
prime-time adjective

Examples of prime time in a Sentence

The program is being shown during prime time. He's the best actor in prime time.
Recent Examples on the Web No, Kamala would not be more risky Ever since the administration’s early months, a chief argument for Biden running again was that Vice President Kamala Harris wasn’t ready for prime time. David Lauter, Los Angeles Times, 13 July 2024 The program will air Aug. 3 in prime time at 10 p.m. EDT live at the Majestic Theatre in San Antonio. Dominick Mastrangelo, The Hill, 9 July 2024 President Biden is scheduled to hold a campaign rally in the battleground state of Wisconsin on Friday, as well as sit for an interview with ABC News host George Stephanopoulos that will air in prime time later that night. Patrick svitek, Washington Post, 5 July 2024 All this activity makes for a prime time to explore this Southern city. Marnie Hunter, CNN, 23 June 2024 See all Example Sentences for prime time 

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'prime time.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

First Known Use

1947, in the meaning defined at sense 1

Time Traveler
The first known use of prime time was in 1947

Dictionary Entries Near prime time

Cite this Entry

“Prime time.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/prime%20time. Accessed 27 Jul. 2024.

Kids Definition

prime time

noun
: the time in the evening when television has its largest number of viewers

More from Merriam-Webster on prime time

Last Updated: - Updated example sentences
Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!