prime time

noun

Definition of prime time

1 : the time period when the television or radio audience is the largest also : television shows shown in prime time

2 : the choicest or busiest time

3 : big time sense 2 a pitcher not yet ready for prime time

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Examples of prime time in a Sentence

The program is being shown during prime time. He's the best actor in prime time.

Recent Examples on the Web

President Trump’s second Supreme Court nomination will be announced on Monday night during a prime time televised event. — Kevin Kelleher, Fortune, "Brett Kavanaugh, Trump's Potential Supreme Court Nominee, Is No Friend to Net Neutrality," 10 July 2018 Between 2016 and 2026, the city’s 35-to-44 age group—prime time for millennials buying a first home—will grow by 207,000, just as the number of downsizing seniors booms by 484,000 residents. — Patrick Sisson, Curbed, "Toronto’s new wave of development looks for community, not just condos," 12 June 2018 Most coaches would rather sign up for a prime time West Coast game followed by a trip to London on short rest than have their players and coaches filmed (read: distracted) for the better part of training camp. — Conor Orr, SI.com, "Cleveland Browns Out to Prove They’re a Competent Franchise on Hard Knocks," 17 May 2018 The Russian academic year often runs well into the summer months, and late June is usually prime time for exams. — Washington Post, "Russia’s World Cup drives some students to rare protests," 31 Mar. 2018 The 12th’s New Moon is prime time for tender retreat in order to reconnect to your original creative mission. — Bess Matassa, Teen Vogue, "Monthly Lovescopes July 2018," 2 July 2018 In the age of #MeToo, as women assert their voices and reclaim personal power, this is a prime time to address these questions. — Samantha Willis, Glamour, "Thomas Jefferson Owned Hundreds of Slaves. Now, a Black Woman Will Run His Foundation.," 29 June 2018 What follows is an exploration of the inherent selfishness of its stars mixed with the theatrics of prime time television, where the plot revelations come fast and the stakes have never been more real. — Matthew Wilson, USA TODAY, "5 books to throw in your carry-on or beach bag this summer," 26 June 2018 Fans in Paris and Zagreb, long-accustomed to watching the world’s biggest soccer matches in prime time, will instead have to flip on their televisions for a 5 p.m. start. — Kevin Draper, New York Times, "The World Cup Final’s Unconventional Start Time," 13 July 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'prime time.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.