prime time

noun

Definition of prime time

1 : the time period when the television or radio audience is the largest also : television shows shown in prime time
2 : the choicest or busiest time
3 : big time sense 2 a pitcher not yet ready for prime time

Other Words from prime time

prime-time \ ˈprīm-​ˌtīm How to pronounce prime time (audio) \ adjective

Examples of prime time in a Sentence

The program is being shown during prime time. He's the best actor in prime time.
Recent Examples on the Web Melody Douglas also made up her mind long before the first hearing was gaveled open in TV’s prime time. Los Angeles Times, 28 July 2022 By the time the Victoria’s Secret Fashion Show began airing in prime time in 2001, the flagrantly strange and casually misogynistic schtick proffered by its host, the actor Rupert Everett, was de rigueur. Sophie Gilbert, The Atlantic, 26 July 2022 Newsmax aired much of the first prime time hearing live, while criticizing it the rest of the time. Brian Stelter, CNN, 22 July 2022 Viewers saw this not long after Hawley appeared on Sean Hannity’s show on Fox News — which, like the last time one of the hearings was held during prime time, skipped out on live coverage, shunting it off to the much smaller Fox Business. Bill Goodykoontz, USA TODAY, 22 July 2022 The hearing, broadcast in prime time, marked the first time Hawley has been publicly mentioned in the House investigation. al, 21 July 2022 Viewers saw this not long after Hawley appeared on Sean Hannity’s show on Fox News — which, like the last time one of the hearings was held during prime time, skipped out on live coverage, shunting it off to Fox Business. Bill Goodykoontz, The Arizona Republic, 21 July 2022 Then the committee investigating the invasion of the Capitol by Trump supporters went prime time Thursday evening. Daniel Henninger, WSJ, 20 July 2022 The National League’s Clayton Kershaw will take the mound in his home park to throw the first pitch to the American League’s Shohei Ohtani shortly after 5 p.m. local time — prime time for East Coast viewers, and for California shadows. New York Times, 18 July 2022 See More

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'prime time.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

First Known Use of prime time

1947, in the meaning defined at sense 1

Buying Guide

Our Reviews team has selected the best 65 inch TVs.

Learn More About prime time

Time Traveler for prime time

Time Traveler

The first known use of prime time was in 1947

See more words from the same year

Dictionary Entries Near prime time

prime target

prime time

prime tone

See More Nearby Entries 

Statistics for prime time

Last Updated

9 Aug 2022

Cite this Entry

“Prime time.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/prime%20time. Accessed 11 Aug. 2022.

Style: MLA
MLACheck Mark Icon ChicagoCheck Mark Icon APACheck Mark Icon Merriam-WebsterCheck Mark Icon

More from Merriam-Webster on prime time

Nglish: Translation of prime time for Spanish Speakers

WORD OF THE DAY

Test Your Vocabulary

Commonly Confused Words Quiz

  • vector image of a face with thought expression
  • I went to the ______ store to buy a birthday card.
Spell It

Can you spell these 10 commonly misspelled words?

TAKE THE QUIZ
Universal Daily Crossword

A daily challenge for crossword fanatics.

TAKE THE QUIZ
Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!