prime time

noun

Definition of prime time 

1 : the time period when the television or radio audience is the largest also : television shows shown in prime time

2 : the choicest or busiest time

3 : big time sense 2 a pitcher not yet ready for prime time

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Other words from prime time

prime-time \ˈprīm-ˌtīm \ adjective

Examples of prime time in a Sentence

The program is being shown during prime time. He's the best actor in prime time.

Recent Examples on the Web

The prime time to put it on is right as the coals and the wood are starting to transition from a black to a gray and right as things are starting to break into coals. Joe Jackson, Outside Online, "Do You Really Know How to Cook Over a Fire?," 1 June 2018 Now through June is prime time for the severe thunderstorms that generate tornadoes in the Badger state. Joe Taschler, Milwaukee Journal Sentinel, "After 22 years, it's only a matter of time before another massive tornado hits Wisconsin," 4 May 2018 Now is prime time for planting summer vegetable seeds, too, including: beans, carrots, chard, corn, cucumbers, okra, pumpkins, squash and watermelon. Debbie Arrington, sacbee, "Waiting is over; plant your tomatoes now | The Sacramento Bee," 27 Apr. 2018 This year will mark the 10th time in the past 12 seasons that one of the games in the annual series has been broadcast in prime time. Jeff Duncan, NOLA.com, "New Orleans Saints to play host to Atlanta Falcons on Thanksgiving night: source," 19 Apr. 2018 What was live in the East — such as morning events in South Korea in prime time here — was on at the same time in the West. Phil Rosenthal, chicagotribune.com, "Can NBC, up in Olympics ad money but down in viewers, still bank on Games gold?," 26 Feb. 2018 Mail thieves know the prime time is between 9 a.m. and 3 p.m. Others take advantage of the dark of night and/or consumers’ tendencies of not checking mailboxes each day. Carmen Gonzalez Caldwell, miamiherald, "During tax season, you’re at greater risk of identity theft | Miami Herald," 25 Jan. 2018 There are still a few weeks left in January, the prime time for retirement announcements. Dante Chinni, NBC News, "Long before 2018 votes, retirements make GOP map tougher," 14 Jan. 2018 This might be the best chance to catch him in prime time before bowl season. Conor Orr, SI.com, "An NFL Fan’s Viewing Guide to the 2019 College Football Season," 13 July 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'prime time.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of prime time

1947, in the meaning defined at sense 1

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Last Updated

8 Sep 2018

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Time Traveler for prime time

The first known use of prime time was in 1947

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More Definitions for prime time

prime time

noun

English Language Learners Definition of prime time

: the time in the evening when the largest number of people are watching television

: the television shows that are on during prime time

: the highest or most difficult level of use

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