prime time


Definition of prime time

1 : the time period when the television or radio audience is the largest also : television shows shown in prime time
2 : the choicest or busiest time
3 : big time sense 2 a pitcher not yet ready for prime time

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Other Words from prime time

prime-time \ ˈprīm-​ˌtīm How to pronounce prime-time (audio) \ adjective

Examples of prime time in a Sentence

The program is being shown during prime time. He's the best actor in prime time.

Recent Examples on the Web

In the past seven years, Univision’s average U.S. viewership during prime time has dropped by more than half, to 1.56 million viewers as of June 24 this year, from 3.39 million viewers in 2011, according to TV-ratings specialist Nielsen. Benjamin Mullin, WSJ, "‘I Quit, I Quit!’ Boardroom Turmoil Aggravates Univision’s Problems," 26 July 2018 According to analysis from a Northern Virginia criminal defense attorney, team Mueller was not ready for prime time in Judge Ellis' courtroom. Fox News, "Gorka on New Mexico compound case 'travesty'," 15 Aug. 2018 People of color were winning awards and the Emmys still made history twice, but it simply wasn’t captured on prime time. Shannon Liao, The Verge, "The 2018 Emmys broke diversity records — quietly, with no one watching," 18 Sep. 2018 Twitter/Instagram: @foodcentric A flavor guide to culinary flowers Late spring and early summer is prime time for culinary flowers in the Bay Area. Sarah Fritsche, San Francisco Chronicle, "Flower power: Bay Area chefs and farmers push petals into the mainstream," 19 Apr. 2018 Fox News Channel was the week’s most popular cable network, averaging 2.12 million viewers in prime time. David Bauder, The Seattle Times, "Often overlooked, evening news shows have loyal fans," 5 Feb. 2019 This year, the Venice Biennale exhibition is back, and this year marks the 500th anniversary of the passing of Leonardo di Vinci—making 2019 prime time for art lovers to visit. Carrie Goldberg, Harper's BAZAAR, "The 19 Best Places to Travel in 2019," 10 Jan. 2019 Monday-Friday daytime $10-12, Monday-Friday prime time & Weekends $12-15. Jerry Garcia, San Antonio Express-News, "Golf options abound in San Antonio," 11 June 2018 The White House did announce a specific time for the Trump-Kim meeting: 9 a.m. on June 12 in Singapore (9 p.m. on June 11, prime time in the United States). David Jackson, USA TODAY, "Donald Trump, North Korea's Kim Jong Un will likely save the details for after the summit," 4 June 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'prime time.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of prime time

1947, in the meaning defined at sense 1

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Statistics for prime time

Last Updated

7 Apr 2019

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Time Traveler for prime time

The first known use of prime time was in 1947

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More Definitions for prime time

prime time


English Language Learners Definition of prime time

: the time in the evening when the largest number of people are watching television
: the television shows that are on during prime time
chiefly US, informal : the highest or most difficult level of use

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More from Merriam-Webster on prime time

Rhyming Dictionary: Words that rhyme with prime time

Spanish Central: Translation of prime time

Nglish: Translation of prime time for Spanish Speakers

Comments on prime time

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marked by a state of overwhelming emotion

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