prime time


: the time period when the television or radio audience is the largest
also : television shows shown in prime time
: the choicest or busiest time
: big time sense 2
a pitcher not yet ready for prime time
prime-time adjective

Examples of prime time in a Sentence

The program is being shown during prime time. He's the best actor in prime time.
Recent Examples on the Web Many of the products companies are releasing are not ready for prime time — for instance, all chatbots still make up false information sometimes, a problem no one has solved yet. Gerrit De Vynck, Washington Post, 8 Feb. 2024 The robot is notably not ready for prime time: Introduced at the company’s AI Day in September, the robot, dubbed Optimus by Tesla, walked stiffly on stage, slowly waved at the crowed and gestured with its hands for roughly one minute. Wire Service, The Mercury News, 16 Jan. 2024 This year's Daytime Emmy Awards are officially underway, honoring the very best that television has to offer (before prime time, that is). Wesley Stenzel,, 15 Dec. 2023 Time slots altered under Licht in prime time, mornings and weekends saw larger audience losses than those that were left unchanged. Oliver Darcy, CNN, 5 Feb. 2024 The New Year is a prime time to pick up a new hobby. Olivia Young, Travel + Leisure, 4 Jan. 2024 The 75th Primetime Emmy Awards, celebrating the best in American prime time television programming from June 1, 2022, until May 31, 2023, will finally air on Jan. 15. Chris Morris, Fortune, 15 Jan. 2024 The results spoke for themselves as the Vikings got baptized by the Packers in prime time. Dane Mizutani, Twin Cities, 2 Jan. 2024 And in prime time, C.J. Stroud and the Houston Texans travel to face Jonathan Taylor and the Indianapolis Colts in an AFC South battle with a division crown and wild-card implications. Safid Deen, The Enquirer, 6 Jan. 2024 See More

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'prime time.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

First Known Use

1947, in the meaning defined at sense 1

Time Traveler
The first known use of prime time was in 1947

Dictionary Entries Near prime time

Cite this Entry

“Prime time.” Dictionary, Merriam-Webster, Accessed 28 Feb. 2024.

Kids Definition

prime time

: the time in the evening when television has its largest number of viewers

More from Merriam-Webster on prime time

Last Updated: - Updated example sentences
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