prime time

noun

Definition of prime time

1 : the time period when the television or radio audience is the largest also : television shows shown in prime time
2 : the choicest or busiest time
3 : big time sense 2 a pitcher not yet ready for prime time

Keep scrolling for more

Other Words from prime time

prime-time \ ˈprīm-​ˌtīm How to pronounce prime-time (audio) \ adjective

Examples of prime time in a Sentence

The program is being shown during prime time. He's the best actor in prime time.

Recent Examples on the Web

The entire weekend leading up to this full moon is prime time for socializing. Randon Rosenbohm, Allure, "What June's Aquarius Horoscope Predictions Mean for You," 29 May 2019 Programmers’ addressable offerings aren’t quite ready for prime time, and most won’t be offered in this year’s upfront marketplace, an annual event at which networks try to secure ad commitments for the coming TV season. Alexandra Bruell, WSJ, "TV Networks Creating Targeted-Ad Capabilities," 13 May 2019 The first weeks of February are often touted as prime time for snow, for good reason. Ian Livingston, Washington Post, "This is the snowiest time of the year in Washington, at least in theory," 8 Feb. 2018 Anytime air temperature is 50 or above the ticks are active, so the last weeks of the turkey season are prime time, as are the first weeks of bow season in fall. Frank Sargeant, AL.com, "Hunters cautioned to beware of ticks during turkey season," 15 Apr. 2018 In the past seven years, Univision’s average U.S. viewership during prime time has dropped by more than half, to 1.56 million viewers as of June 24 this year, from 3.39 million viewers in 2011, according to TV-ratings specialist Nielsen. Benjamin Mullin, WSJ, "‘I Quit, I Quit!’ Boardroom Turmoil Aggravates Univision’s Problems," 26 July 2018 According to analysis from a Northern Virginia criminal defense attorney, team Mueller was not ready for prime time in Judge Ellis' courtroom. Fox News, "Gorka on New Mexico compound case 'travesty'," 15 Aug. 2018 People of color were winning awards and the Emmys still made history twice, but it simply wasn’t captured on prime time. Shannon Liao, The Verge, "The 2018 Emmys broke diversity records — quietly, with no one watching," 18 Sep. 2018 Twitter/Instagram: @foodcentric A flavor guide to culinary flowers Late spring and early summer is prime time for culinary flowers in the Bay Area. Sarah Fritsche, San Francisco Chronicle, "Flower power: Bay Area chefs and farmers push petals into the mainstream," 19 Apr. 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'prime time.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

See More

First Known Use of prime time

1947, in the meaning defined at sense 1

Keep scrolling for more

Learn More about prime time

Statistics for prime time

Last Updated

16 Jun 2019

Look-up Popularity

Time Traveler for prime time

The first known use of prime time was in 1947

See more words from the same year

Keep scrolling for more

More Definitions for prime time

prime time

noun

English Language Learners Definition of prime time

: the time in the evening when the largest number of people are watching television
: the television shows that are on during prime time
chiefly US, informal : the highest or most difficult level of use

Keep scrolling for more

More from Merriam-Webster on prime time

Rhyming Dictionary: Words that rhyme with prime time

Spanish Central: Translation of prime time

Nglish: Translation of prime time for Spanish Speakers

Comments on prime time

What made you want to look up prime time? Please tell us where you read or heard it (including the quote, if possible).

WORD OF THE DAY

showing courage and determination

Get Word of the Day daily email!

Test Your Vocabulary

Words for Summer: A Quiz

  • a closeup of a sunflower
  • Which of the following words means “of or relating to summer”?
Spell It

Can you spell these 10 commonly misspelled words?

TAKE THE QUIZ
Add Diction

Test Your Knowledge - and learn some interesting things along the way.

TAKE THE QUIZ
Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!