prime time
noun
1
: the time period when the television or radio audience is the largest
also
: television shows shown in prime time
2
: the choicest or busiest time
3
: big time sense 2
a pitcher not yet ready for prime time
Examples of prime time in a Sentence
The program is being shown during prime time.
He's the best actor in prime time.
Recent Examples on the Web
Trump may have missed an opportunity to speak to voters' concerns, especially since presidents don't get that many opportunities to speak to the nation in prime time.
—
Domenico Montanaro, NPR, 25 Feb. 2026
Instead of waiting until prime time to showcase key sports, those events were shown live via streaming along with NBC’s network and cable channels.
—Joe Reedy, Fortune, 23 Feb. 2026
More News Women’s sports taking over prime time?
—Emily Olsen, New York Times, 23 Feb. 2026
The vineyard’s prime time is from about the Fourth of July and up to freeze up.
—Michael Johnson, Twin Cities, 23 Feb. 2026
See All Example Sentences for prime time
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Domenico Montanaro, NPR, 25 Feb. 2026
Instead of waiting until prime time to showcase key sports, those events were shown live via streaming along with NBC’s network and cable channels.
—Joe Reedy, Fortune, 23 Feb. 2026
More News Women’s sports taking over prime time?
—Emily Olsen, New York Times, 23 Feb. 2026
The vineyard’s prime time is from about the Fourth of July and up to freeze up.
—Michael Johnson, Twin Cities, 23 Feb. 2026
See All Example Sentences for prime time
Cite this Entry
“Prime time.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/prime%20time. Accessed 2 Mar. 2026.
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