Examples of price war in a Sentence
The airlines are engaged in another price war.
Recent Examples of price war from the Web
In Britain a price war between the largest providers may at last cause prices to drop.
Those plans were pared back to $3 billion initially amid a price war with Walmart and deflation woes, then digital juggernaut Amazon's 2017 takeover of Whole Foods.
Given Germany’s high cost of labor, the town would not be in a position to weather a price war, said Brandenburg Mayor Steffen Scheller.
The sector, which has recently begun a recovery from one of its deepest stock price slumps, faces another bumpy ride as fuel costs soar and fares are squeezed amid an industrywide price war.
But for Toys R Us, a price war on toys and games, its only offerings, was devastating.
Verizon has announced two new data plans that redefine unlimited data and may jump start a price war between rival mobile service providers.
The price war shows no signs of letting up, as European grocery discounters like Lidl make a big push in the United States, driving down the costs of staples like diapers and milk in certain cities.
The consumer goods price wars are taking a toll on Kimberly-Clark (kb, +3.19%), the maker of Huggies.
These example sentences are selected automatically from various online news sources to reflect current usage of the word 'price war.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.
First Known Use of price war
Financial Definition of PRICE WAR
What It Is
A price war is an event whereby two or more companies continually lower prices to undercut each other.
How It Works
Airline companies are famous for their price wars. If Airline XYZ cuts the price of a flight from Los Angeles to New York from $800 to $700, Airline ABC, which is competing for business on that route, might cut its fare to $650. Airline XYZ might respond by lowering its fair to $625, and so on.
Why It Matters
Engaging in a price war is a competitive strategy, usually to capture market share. Falling prices tend to attract more customers. Some companies may choose to sell a product or service at a loss, however, in order to capture market share and outwin competitors. In some cases, this might lead to antitrust violations.
PRICE WAR Defined for English Language Learners
Definition of price war for English Language Learners
: a situation in which companies or stores compete with each other by lowering their prices on goods or services in order to attract more customers
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