pre·​sell | \ (ˌ)prē-ˈsel How to pronounce presell (audio) \
presold\ (ˌ)prē-​ˈsōld How to pronounce presell (audio) \; preselling

Definition of presell

transitive verb

1 : to precondition (someone, such as a customer) for subsequent purchase or create advance demand for (something, such as a product) especially through marketing strategies
2 : to sell in advance raised money to publish the book by preselling film rights

Examples of presell in a Sentence

Recent Examples on the Web To deliver on that pledge, Evergrande needed either to presell new properties in order to raise enough money to keep operating — or to find other sources of cash. New York Times, 9 Dec. 2021 To mitigate meeting friction, the leader made sure to presell his ideas before the meeting so that there wouldn't be as much pressure to sell an idea in the meeting. Anne Sugar, Forbes, 4 Mar. 2021 During the coronavirus shutdown, Noraebar is preselling private room rentals at a discount. Dahlia Ghabour, The Courier-Journal, 20 Apr. 2020 Caldwell Companies is currently preselling Creekstone Office Condos office spaces starting in the $300,000s. Chevall Pryce, Houston Chronicle, 25 Feb. 2020 In addition to the developer’s unsold inventory, roughly 20 resale units are also on the market. Miami developers typically aim to presell 85-90% of their units before closings begin, said Peter Zalewski of Condo Vultures. Candace Taylor, WSJ, 16 Jan. 2020 First America Homes, the home building division of the Signorelli Company, has expanded its affordable new home program and is currently preselling in Towne Park, a new home community in Northeast Houston. Houston Chronicle, 14 Sep. 2019 The Better Place team is this month opening a forest in Point Arena, a bit south of Mendocino; preselling trees at a second California location, in Santa Cruz; and developing four more spots around the country. Nellie Bowles, New York Times, 12 June 2019 Before Amazon’s largess, Mr. Allen, like most indie filmmakers, financed his movies by preselling distribution rights. Melena Ryzik And Brooks Barnes, New York Times, 28 Jan. 2018 See More

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'presell.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

First Known Use of presell

1845, in the meaning defined at sense 1

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The first known use of presell was in 1845

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Cite this Entry

“Presell.” Dictionary, Merriam-Webster, Accessed 16 May. 2022.

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