pink tax

noun

plural pink taxes

: the higher price point for products with packaging or advertising targeting female consumers when compared to the lower cost for the same or similar products marketed for men

… Ah, the pink tax: that extra amount women are charged for certain products or services, for no good reason.

—Deanna Utroske

Premium brands are … targeting especially women with products that are frequently surcharged and sold at inflated prices—in other words, "for women" products come with a pink tax.

—Business Standard

compare tampon tax

Word History

First Known Use

1990, in the meaning defined above