personalization

noun

per·​son·​al·​iza·​tion

variants also British personalisation

ˌpərs(ᵊ)nələ̇ˈzāshən, 

ˌpə̄s-, 

ˌpəis-, 

-ˌlīˈz-

plural -s

1

: the quality or state of being personalized

the personalization of natural forces in myth and religion

2

: the act or process of personalizing

personalization of propaganda

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