packaging

1 :  an act or instance of packaging something or someone: such asa :  the enclosing of something in a container or covering … damage caused by static charge during packaging, storing, and shipping. — Chemical & Engineering Newsb :  the presentation of something or someone to the public in a way that is designed to be attractive or appealing This is public relations: the packaging of ideas, the execution of them, and the media coverage surrounding them. — Robert Z. Chew

2 :  material used to enclose or contain something … the flashy packaging popularized by mass merchants. — Jan Stafford; also :  a covering wrapper or container :  ¹package 3 the manufacture of food packagings