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narrowcasting

noun nar·row·cast·ing \ ˈner-(ˌ)ō-ˌka-stiŋ , ˈna-(ˌ)rō- \

Definition of narrowcasting

: radio or television transmission aimed at a narrowly defined area or audience (such as paying subscribers)

First Known Use of narrowcasting

1932

in the meaning defined above

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