narrowcasting

play
noun nar·row·cast·ing \ˈner-(ˌ)ō-ˌka-stiŋ, ˈna-(ˌ)rō-\

Definition of narrowcasting

  1. :  radio or television transmission aimed at a narrowly defined area or audience (as paying subscribers)

1932

First Known Use of narrowcasting

1932

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WORD OF THE DAY

a brief usually trivial fact

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