narrowcasting

noun
nar·row·cast·ing | \ˈner-(ˌ)ō-ˌka-stiŋ, ˈna-(ˌ)rō-\

Definition of narrowcasting 

: radio or television transmission aimed at a narrowly defined area or audience (such as paying subscribers)

First Known Use of narrowcasting

1932, in the meaning defined above

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The first known use of narrowcasting was in 1932

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