SINCE 1828
narrowcasting
noun
nar·row·cast·ing
| \ ˈner-(ˌ)ō-ˌka-stiŋ
, ˈna-(ˌ)rō-\
, ˈna-(ˌ)rō-\
Definition of narrowcasting
: radio or television transmission aimed at a narrowly defined area or audience (such as paying subscribers)
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The first known use of narrowcasting was in 1932
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