miss its/the mark
idiom
: to fail or be wrong
Their estimates completely missed the mark.
The ad campaign was supposed to appeal to young people but it missed the mark.
Examples of miss its/the mark in a Sentence
Recent Examples on the Web
But without a focus, this is doomed to fail, potentially leading to rounds of new products that miss the mark, waves of new innovation that feel rudderless, and supposed new thinking that elicits nothing more from consumers than a collective shrug.
—
Christian Davies Fcsd, Forbes.com, 10 June 2025
Hydration is everything, and most travelers miss the mark.
—Iona Brannon, Travel + Leisure, 1 June 2025
Both of those factors, however, underscore a consistent trend in budgets Newsom has proposed and signed during the last six years — projections of income and outgo that miss the mark, often by many billions of dollars, thus undermining the credibility of the governor’s financial depictions.
—Dan Walters, Oc Register, 22 May 2025
There are so many sequels that miss the mark in sci-fi, but there are a few that really hit the mark.
—Jackie Strause, HollywoodReporter, 14 Apr. 2025
See All Example Sentences for miss its/the mark
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Christian Davies Fcsd, Forbes.com, 10 June 2025
Hydration is everything, and most travelers miss the mark.
—Iona Brannon, Travel + Leisure, 1 June 2025
Both of those factors, however, underscore a consistent trend in budgets Newsom has proposed and signed during the last six years — projections of income and outgo that miss the mark, often by many billions of dollars, thus undermining the credibility of the governor’s financial depictions.
—Dan Walters, Oc Register, 22 May 2025
There are so many sequels that miss the mark in sci-fi, but there are a few that really hit the mark.
—Jackie Strause, HollywoodReporter, 14 Apr. 2025
See All Example Sentences for miss its/the mark
Cite this Entry
“Miss its/the mark.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/miss%20its%2Fthe%20mark. Accessed 4 Jul. 2025.
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