miss its/the mark
idiom
: to fail or be wrong
Their estimates completely missed the mark.
The ad campaign was supposed to appeal to young people but it missed the mark.
Examples of miss its/the mark in a Sentence
Recent Examples on the Web
Some developments also miss the mark, failing to capture the expansiveness that makes townhouse living so appealing.
—
Kim Velsey, Curbed, 30 June 2025
Yet, many companies still miss the mark on this by focusing too narrowly on geography or internal benchmarks.
—Expert Panel®, Forbes.com, 23 May 2025
In moments of stress or vulnerability, even a caring touch can miss the mark, leaving someone feeling unseen, misunderstood or more alone than before.
—Brian N. Chin, The Conversation, 16 May 2025
But without a focus, this is doomed to fail, potentially leading to rounds of new products that miss the mark, waves of new innovation that feel rudderless, and supposed new thinking that elicits nothing more from consumers than a collective shrug.
—Christian Davies Fcsd, Forbes.com, 10 June 2025
See All Example Sentences for miss its/the mark
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Kim Velsey, Curbed, 30 June 2025
Yet, many companies still miss the mark on this by focusing too narrowly on geography or internal benchmarks.
—Expert Panel®, Forbes.com, 23 May 2025
In moments of stress or vulnerability, even a caring touch can miss the mark, leaving someone feeling unseen, misunderstood or more alone than before.
—Brian N. Chin, The Conversation, 16 May 2025
But without a focus, this is doomed to fail, potentially leading to rounds of new products that miss the mark, waves of new innovation that feel rudderless, and supposed new thinking that elicits nothing more from consumers than a collective shrug.
—Christian Davies Fcsd, Forbes.com, 10 June 2025
See All Example Sentences for miss its/the mark
Cite this Entry
“Miss its/the mark.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/miss%20its%2Fthe%20mark. Accessed 15 Jul. 2025.
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