miss its/the mark

idiom

Definition of miss its/the mark

: to fail or be wrong Their estimates completely missed the mark. The ad campaign was supposed to appeal to young people but it missed the mark.

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“Miss its/the mark.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/miss%20its%2Fthe%20mark. Accessed 24 Sep. 2020.

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