microtarget

verb
mi·​cro·​tar·​get | \ ˈmī-krō-ˌtär-gət How to pronounce microtarget (audio) \
microtargeted; microtargeting; microtargets

Definition of microtarget

transitive verb

: to direct tailored advertisements, political messages, etc., at (people) based on detailed information about them (such as what they buy, watch, or respond to on a website) : to target (small groups of people) for highly specific advertisements or messages Like social media platforms, Hulu and streaming services attract advertisers by offering them precision ad targeting, which can microtarget users based on information such as gender, race and search history with much higher precision than traditional broadcast advertising.— Cat Zakrzewski

Other Words from microtarget

microtargeting noun
Microtargeting lets campaigns tap Facebook's vast caches of data to reach specific audiences with pinpoint accuracy, going after voters in certain neighborhoods, jobs and age ranges, or even serving up ads only to fans of certain television shows or sports teams. — Nancy Scola

First Known Use of microtarget

1986, in the meaning defined above

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The first known use of microtarget was in 1986

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Cite this Entry

“Microtarget.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/microtarget. Accessed 15 May. 2021.

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