merchandising

noun

mer·​chan·​dis·​ing ˈmər-chən-ˌdī-ziŋ 

variants or less commonly merchandizing

: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling

Examples of merchandising in a Sentence

She is the company's director of merchandising.

The film made a lot of money thanks to strong merchandising.

Most of the movie's earnings came from merchandising and not ticket sales.

Recent Examples on the Web

Amuse Labs will oversee projects from writing, production and technological development through distribution, licensing and merchandising. — Emiliano De Pablos, Variety, 16 July 2026

As Foot Locker continues to transform its stores and merchandising mix, the retailer is set to add Salomon to its offering just in time for the critical back-to-school season. — Stephen Garner, Footwear News, 15 July 2026

And outside Walt’s dynasty, Mickey provided a model for how to best employ a corporate mascot and also build a merchandising empire. — Steven Johnson, Washington Post, 14 July 2026

The clip features testimony from Alex Barajas, a producer on the film who helped Lee for years on merchandising; Jerry Blank, Lee’s former business development manager; and Bolerjack. — Ryan Coleman, Entertainment Weekly, 14 July 2026

Word History

First Known Use

1917, in the meaning defined above

Rhymes for merchandising

• advertising
• agonising
• amortizing
• analyzing
• anodizing
• appetizing
• atomizing
• authorising
• authorizing
• carbonizing
• carburizing
• catalyzing