merchandising

noun

mer·​chan·​dis·​ing ˈmər-chən-ˌdī-ziŋ 

variants or less commonly merchandizing

: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling

Examples of merchandising in a Sentence

She is the company's director of merchandising.

The film made a lot of money thanks to strong merchandising.

Most of the movie's earnings came from merchandising and not ticket sales.

Recent Examples on the Web

In fact, a number of factoids, including the retailer’s elevated merchandising efforts, indicate otherwise. —Vicki M. Young, Footwear News, 17 Oct. 2025

According to Kyle Sweeney, Rag & Bone’s SVP of men’s design and merchandising, Infuse builds on the brand’s heritage while propelling it into the future. —Angela Velasquez, Sourcing Journal, 14 Oct. 2025

Netflix’s bi-annual ‘data dumps’ are now bedecked with children’s TV shows, merchandising opportunities are greater than ever thanks to streaming and platforms like YouTube can create global behemoths at an astonishing rate. —Max Goldbart, Deadline, 12 Oct. 2025

Brodsky began a four-year stint at Lorne Michaels’ Broadway Video in 1992 and directed worldwide marketing and merchandising for properties including Saturday Night Live, The Coneheads, Wayne’s World and Lassie. —Mike Barnes, HollywoodReporter, 9 Oct. 2025

Word History

First Known Use

1917, in the meaning defined above

Rhymes for merchandising

• advertising
• amortizing
• analyzing
• anodizing
• appetizing
• atomizing
• authorising
• authorizing
• carbonizing
• carburizing
• catalyzing
• centralising