merchandising

noun

mer·​chan·​dis·​ing ˈmər-chən-ˌdī-ziŋ 

variants or less commonly merchandizing

: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling

Examples of merchandising in a Sentence

She is the company's director of merchandising.

The film made a lot of money thanks to strong merchandising.

Most of the movie's earnings came from merchandising and not ticket sales.

Recent Examples on the Web

Jen Derry is the chief merchandising officer at Balsam Hill. —Maria Sabella, Better Homes & Gardens, 30 Nov. 2025

Tariffs have played a role in stores' merchandising and pricing strategies. —Arkansas Online, 28 Nov. 2025

That's led DraftKings, FanDuel and merchandising giant Fanatics to develop their own plans to enter the predictions market — soon. —Alex Sherman,contessa Brewer, CNBC, 27 Nov. 2025

Amanda Nusz, Target’s senior vice president of merchandising, essentials and beauty, told WWD that pistachio and marshmallow scents, specifically, are gaining traction with the new year almost upon us. —Kaleigh Werner, Footwear News, 26 Nov. 2025

Word History

First Known Use

1917, in the meaning defined above

Rhymes for merchandising

• advertising
• amortizing
• analyzing
• anodizing
• appetizing
• atomizing
• authorising
• authorizing
• carbonizing
• carburizing
• catalyzing
• centralising