merchandising

noun

mer·​chan·​dis·​ing ˈmər-chən-ˌdī-ziŋ 

variants or less commonly merchandizing

: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling

Examples of merchandising in a Sentence

She is the company's director of merchandising.

The film made a lot of money thanks to strong merchandising.

Most of the movie's earnings came from merchandising and not ticket sales.

Recent Examples on the Web

The network’s own megahit, Rick and Morty, has ascended from late-night programming into comic books, music, video games, and merchandising, amounting to a revenue stream worth hundreds of millions of dollars. —Eric Vilas-Boas, Vulture, 18 Mar. 2026

Stephanie Poon, Twin Dragon’s director of marketing and merchandising, agreed, describing how early generations of hemp fabrics often had limitations in softness and consistency. —Angela Velasquez, Sourcing Journal, 17 Mar. 2026

The Monsta universe also includes physical comics, merchandising and games. —Liz Shackleton, Deadline, 17 Mar. 2026

Comparable same-store sales should also be improving at Ollie’s as the retail chain makes merchandising changes, Kelly said. —Lisa Kailai Han, CNBC, 13 Mar. 2026

Word History

First Known Use

1917, in the meaning defined above

Rhymes for merchandising

• advertising
• amortizing
• analyzing
• anodizing
• appetizing
• atomizing
• authorising
• authorizing
• carbonizing
• carburizing
• catalyzing
• centralising