merchandising

noun

mer·​chan·​dis·​ing ˈmər-chən-ˌdī-ziŋ 

variants or less commonly merchandizing

: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling

Examples of merchandising in a Sentence

She is the company's director of merchandising.

The film made a lot of money thanks to strong merchandising.

Most of the movie's earnings came from merchandising and not ticket sales.

Recent Examples on the Web

Innovative Artists Entertainment has signed Mark Kerr, the former wrestler and mixed martial artist played by Dwayne Johnson in A24’s upcoming film The Smashing Machine, for representation in endorsements, licensing, speaking engagements, appearances, merchandising, and acting. —Matt Grobar, Deadline, 23 Sep. 2025

Innovative Artists will represent Kerr for acting opportunities, endorsements, licensing, speaking appearances and merchandising. —Etan Vlessing, HollywoodReporter, 23 Sep. 2025

Terry Betts, chief buying and merchandising officer, End. —Samantha Conti, Footwear News, 23 Sep. 2025

For example, merchandising, logistics and marketing may share accountability for metrics like gross margin return on inventory investment or customer lifetime value. —Charisma Glassman, Forbes.com, 19 Sep. 2025

Word History

First Known Use

1917, in the meaning defined above

Rhymes for merchandising

• advertising
• amortizing
• analyzing
• anodizing
• appetizing
• atomizing
• authorising
• authorizing
• carbonizing
• carburizing
• catalyzing
• centralising