merchandising

noun

mer·​chan·​dis·​ing ˈmər-chən-ˌdī-ziŋ 

variants or less commonly merchandizing

: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling

Examples of merchandising in a Sentence

She is the company's director of merchandising.

The film made a lot of money thanks to strong merchandising.

Most of the movie's earnings came from merchandising and not ticket sales.

Recent Examples on the Web

This will require exploring other funding sources, including individual donations, corporate engagement and sponsorships, private grants, events, merchandising, donor advised funds and more to provide balance throughout your fundraising and revenue generation functions. —Expert Panel®, Forbes.com, 18 Aug. 2025

Before that, Simon held several senior management roles of increasing responsibility at Nike, most recently as vice president and head of global strategy for product, design, merchandising and categories. —Alexandra Harrell, Sourcing Journal, 15 Aug. 2025

These ranged from merchandising and magazine announcements to the reveal of a new One Piece opening theme for the anime. —Oliver Brandt, MSNBC Newsweek, 11 Aug. 2025

Under Baer’s direction, the company has worked to streamline merchandising, pricing, transportation and warehouse operations. —Gabrielle Fonrouge, CNBC, 11 Aug. 2025

Word History

First Known Use

1917, in the meaning defined above

Rhymes for merchandising

• advertising
• amortizing
• analyzing
• anodizing
• appetizing
• atomizing
• authorising
• authorizing
• carbonizing
• carburizing
• catalyzing
• centralising