merchandising

noun

mer·​chan·​dis·​ing ˈmər-chən-ˌdī-ziŋ 

variants or less commonly merchandizing

: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling

Examples of merchandising in a Sentence

She is the company's director of merchandising.

The film made a lot of money thanks to strong merchandising.

Most of the movie's earnings came from merchandising and not ticket sales.

Recent Examples on the Web

Bank of America has growing confidence that Five Below 's new leadership, merchandising changes and marketing investments could drive further upside for its stock. —Lisa Kailai Han, CNBC, 4 Feb. 2026

In stores, consumers see enhanced lifestyle merchandising that highlights Levi’s assortment of head-to-toe looks. —Angela Velasquez, Sourcing Journal, 3 Feb. 2026

Good, better, best merchandising, for example, has to be well thought out. —Evan Clark, Footwear News, 3 Feb. 2026

Most importantly, the Dean entities themselves were sued in 1992, a case that led to them winning unfettered ownership of his image in a landmark case that found movie studios’ contracts with actors did not give them merchandising rights. —Paul Flahive, Austin American Statesman, 30 Jan. 2026

Word History

First Known Use

1917, in the meaning defined above

Rhymes for merchandising

• advertising
• amortizing
• analyzing
• anodizing
• appetizing
• atomizing
• authorising
• authorizing
• carbonizing
• carburizing
• catalyzing
• centralising