merchandising

noun

mer·​chan·​dis·​ing ˈmər-chən-ˌdī-ziŋ 

variants or less commonly merchandizing

: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling

Examples of merchandising in a Sentence

She is the company's director of merchandising.

The film made a lot of money thanks to strong merchandising.

Most of the movie's earnings came from merchandising and not ticket sales.

Recent Examples on the Web

Retail operates as an interconnected system where merchandising, supply chain, warehouse operations, stores, e-commerce and customer service constantly influence one another. — Shariq Rehman, Forbes.com, 10 Aug. 2026

A lot of love and care is put into creating the marketing and merchandising of this fictional Friday the 13th-style franchise, and thus recreating the familiar pop debris of a bygone trash era. — David Fear, Rolling Stone, 7 Aug. 2026

The company’s compliance, merchandising and sourcing associates in 14 countries received additional training and tools to meet and maintain responsible sourcing requirements. — Jennifer Bringle, Footwear News, 3 Aug. 2026

Amazon Studios secured global rights to the Warhammer 40,000 game from Games Workshop in 2022, which includes film, television and associated merchandising rights. — Denise Petski, Deadline, 3 Aug. 2026

Word History

First Known Use

1917, in the meaning defined above

Rhymes for merchandising

• advertising
• agonising
• amortizing
• analyzing
• anodizing
• appetizing
• atomizing
• authorising
• authorizing
• carbonizing
• carburizing
• catalyzing