merchandising

noun

mer·​chan·​dis·​ing ˈmər-chən-ˌdī-ziŋ 

variants or less commonly merchandizing

: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling

Examples of merchandising in a Sentence

She is the company's director of merchandising.

The film made a lot of money thanks to strong merchandising.

Most of the movie's earnings came from merchandising and not ticket sales.

Recent Examples on the Web

Eri Chaya, who is RH’s chief creative and merchandising officer, figured this out at her job interview with Mr. Friedman in 2006. —David Segal, New York Times, 8 June 2024

English previously managed profit and loss operations for merchandising divisions of Tory Burch in New York and Gap Inc. in San Francisco. —Phoebe Wall Howard, Detroit Free Press, 27 May 2024

The Kirkland line is key to Costco’s merchandising strategy. —Phil Wahba, Fortune, 28 May 2024

Some are as simple as flashy commercials, while others are major licensing and merchandising deals. —William Gavin, Quartz, 18 May 2024

Word History

First Known Use

1917, in the meaning defined above