merchandising

noun

mer·​chan·​dis·​ing ˈmər-chən-ˌdī-ziŋ 

variants or less commonly merchandizing

: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling

Examples of merchandising in a Sentence

She is the company's director of merchandising.

The film made a lot of money thanks to strong merchandising.

Most of the movie's earnings came from merchandising and not ticket sales.

Recent Examples on the Web

As questions about transparency and cronyism swirl, Huntington Beach leaders are divided over the handling of a brand management and marketing contract aimed at revamping the city’s merchandising and licensing systems. —Claire Wang, Oc Register, 24 Apr. 2026

The change applies to a few teams within Target’s merchandising division, according to people familiar with the matter who asked not to be identified discussing internal matters. —Jaewon Kang, Bloomberg, 24 Apr. 2026

In his current role, Bonfig also oversees merchandising, marketing, supply chain and e-commerce. —Melissa Repko, CNBC, 22 Apr. 2026

After starting as an inventory analyst in 1999, Bonfig currently oversees a number of core business functions, including merchandising, e-commerce, marketing and supply chain, as well as Best Buy Canada and the company’s retail media network. —Bloomberg, Twin Cities, 22 Apr. 2026

Word History

First Known Use

1917, in the meaning defined above

Rhymes for merchandising

• advertising
• amortizing
• analyzing
• anodizing
• appetizing
• atomizing
• authorising
• authorizing
• carbonizing
• carburizing
• catalyzing
• centralising