merchandising

1 of 2

noun

mer·​chan·​dis·​ing ˈmər-chən-ˌdī-ziŋ 

variants or less commonly merchandizing

: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling

merchandising

2 of 2

present participle of merchandise entry 2

Examples of merchandising in a Sentence

Noun

She is the company's director of merchandising.

The film made a lot of money thanks to strong merchandising.

Most of the movie's earnings came from merchandising and not ticket sales.

Recent Examples on the Web

Noun

The complaint accuses Love Renaissance of improperly diverting money from Walker’s touring, recording, marketing, and merchandising budgets, while charging excessive company expenses to those accounts in bad faith. — Nancy Dillon, Rolling Stone, 13 Oct. 2026

Her remit includes merchandising strategy, proprietary brands and vendor marketing, and how the retailer identifies and brings new brands and products to market. — Alexandra Harrell, Footwear News, 9 Oct. 2026

Stewart complained about the chain’s merchandising and quality control, and Kmart was drifting toward financial trouble. — Fernanda Tronco, Fortune, 8 Oct. 2026

Dior, which has hosted its re-sees at its show venue since Jonathan Anderson joined, has amped up the production value and merchandising of its re-sees, as has Bottega Veneta, attendees say. — Madeleine Schulz, Vogue, 8 Oct. 2026

Word History

First Known Use

Noun

1917, in the meaning defined above

Rhymes for merchandising

• advertising
• agonising
• amortizing
• analyzing
• anodizing
• appetizing
• atomizing
• authorising
• authorizing
• carbonizing
• carburizing
• catalyzing