merchandising

noun

mer·​chan·​dis·​ing ˈmər-chən-ˌdī-ziŋ 

variants or less commonly merchandizing

: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling

Examples of merchandising in a Sentence

She is the company's director of merchandising.

The film made a lot of money thanks to strong merchandising.

Most of the movie's earnings came from merchandising and not ticket sales.

Recent Examples on the Web

That delayed Johnson’s arrival at Penney’s by half a year and forced Penney’s then CEO, Myron Ullman 3rd, to announce that Johnson would run merchandising and marketing and later step up to CEO, creating some confusion. — David Moin, Footwear News, 26 June 2026

The movie itself goes further, arguing the Minions are not just money-making merchandising machines but deserve their place in the Hollywood canon. — Scott Roxborough, HollywoodReporter, 26 June 2026

Alix Morabito, chief merchandising officer, Galeries Lafayette The new Givenchy man fits perfectly within the continuity of the women’s collection developed by Sarah Burton. — Laure Guilbault, Vogue, 25 June 2026

Broggi oversees Home Depot’s $25 billion e-commerce business, merchandising, and the customer experience for digital channels, while Bell steers product management, data, and AI. — John Kell, Fortune, 24 June 2026

Word History

First Known Use

1917, in the meaning defined above

Rhymes for merchandising

• advertising
• agonising
• amortizing
• analyzing
• anodizing
• appetizing
• atomizing
• authorising
• authorizing
• carbonizing
• carburizing
• catalyzing