merchandising

noun

mer·​chan·​dis·​ing ˈmər-chən-ˌdī-ziŋ 

variants or less commonly merchandizing

: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling

Examples of merchandising in a Sentence

She is the company's director of merchandising.

The film made a lot of money thanks to strong merchandising.

Most of the movie's earnings came from merchandising and not ticket sales.

Recent Examples on the Web

How an insider plans to bring ‘fresh eyes’ Fiddelke joined Target from business school, rising from a finance internship through merchandising, human resources, and operations roles to become its chief financial officer and then chief operating officer. —Andrew Edgecliffe-Johnson, semafor.com, 19 Dec. 2025

Along with Dougherty, Asics has also promoted Cat Ayers to vice president of marketing and Kelly Fatouretchi to vice president of merchandising and categories. —Stephen Garner, Footwear News, 19 Dec. 2025

Von der Goltz will join in January, overseeing all commercial and marketing functions—including merchandising and sourcing, partnerships, customer acquisition and growth, brand and creative, as well as communications and social media. —Alexandra Harrell, Sourcing Journal, 19 Dec. 2025

Comcast’s Brian Roberts (66) and Disney’s Bob Iger (74) each preside over companies whose models, of cable subscriptions and theme-park merchandising, now seem less aggressively capitalistic than quaintly from another era, and how much longer are those guys here for anyway. —Steven Zeitchik, HollywoodReporter, 12 Dec. 2025

Word History

First Known Use

1917, in the meaning defined above

Rhymes for merchandising

• advertising
• amortizing
• analyzing
• anodizing
• appetizing
• atomizing
• authorising
• authorizing
• carbonizing
• carburizing
• catalyzing
• centralising