merchandising

noun

variants: or less commonly merchandizing

Updated on: 10 Apr 2018

Definition of merchandising

: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling

See merchandising defined for English-language learners

Examples of merchandising in a Sentence

She is the company's director of merchandising.
The film made a lot of money thanks to strong merchandising.
Most of the movie's earnings came from merchandising and not ticket sales.

Recent Examples of merchandising from the Web

Tom Parker, Presley’s obsessive manager, who cared most about money and merchandising.

— hal boedeker, OrlandoSentinel.com, "Elvis Presley: HBO film salutes NBC special," 6 Apr. 2018
The intellectual property corporation also manages licensing and merchandising for celebrity brands including Elvis Presley, Marilyn Monroe, and Muhammad Ali.

— BostonGlobe.com, "Nine West files for Chapter 11 bankruptcy protection," 6 Apr. 2018
And Dunn and Walmart management decided that whoever ran ModCloth as CEO needed to be based in Los Angeles, where important divisions like design and merchandising were already based, according to one source.

— jason del rey, Recode, "ModCloth’s former CEO Matt Kaness has left Walmart just a year after the acquisition," 22 Mar. 2018
Leading the helm are Brooke Cundiff, CoEdition co-founder and chief merchant, was formerly head of brand acquisition at Gilt, and Keith George, co-founder and CEO, previously sat as Gilt's chief merchandising officer.

— refinery29.com, "A New Shopping Destination For Women Sizes 10-26," 20 Mar. 2018
Kurtz's art will be used in Frankfort Fall Festival advertising and merchandising, including the cover of the 2017 Frankfort Fall Festival Guide and the Frankfort Fall Festival website.

— Daily Southtown, "Community news: Oak Forest students heading to national competition," 16 Mar. 2018
The others include Eric Sprunk, chief operating officer, and Michael Spillane, who oversees design, products and merchandising.

— nick turner, BostonGlobe.com, "Nike’s Trevor Edwards, once seen as possible CEO successor, is leaving," 15 Mar. 2018
Chay Costello, the MoMA Design Store’s associate director of merchandising, reports that anecdotally many customers who bought the Yankees collaboration caps were not from New York City.

— jacob gallagher, WSJ, "From Jay-Z to Gucci, How the Yankees Hat Became Bigger Than Baseball," 12 Mar. 2018
The cuts coincide with the appointment of Timothy Mantel as the new chief merchandising officer.

— casey quackenbush, Fortune, "Barnes & Noble Is Laying Off Workers Amid Declining Sales," 13 Feb. 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'merchandising.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

First Known Use of merchandising

1917

Other Business Terms

amortize, caveat emptor, clearinghouse, divest, due diligence, emolument, green-collar, marque, overhead, perquisite

MERCHANDISING Defined for English Language Learners

merchandising

noun

Definition of merchandising for English Language Learners

: the activity of trying to sell goods or services by advertising them or displaying them attractively
: the activity of selling products that are related to something (such as a television show, movie, or sports team) in order to make more money