merchandising

noun

mer·​chan·​dis·​ing ˈmər-chən-ˌdī-ziŋ 

variants or less commonly merchandizing

: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling

Examples of merchandising in a Sentence

She is the company's director of merchandising.

The film made a lot of money thanks to strong merchandising.

Most of the movie's earnings came from merchandising and not ticket sales.

Recent Examples on the Web

Planning feeds buying, buying feeds merchandising, and so on through inventory, logistics, sales and service. —Anita Beveridge-Raffo, Fortune, 16 Apr. 2026

Rather than being organized by standard merchandising categories, the assortment is presented through the lens of era, size, and style, encouraging a more exploratory way of shopping. —Angela Velasquez, Footwear News, 13 Apr. 2026

And some have other, even more lucrative pieces of their empires, including merchandising, theme parks, hotels and cruise lines. —Sarah Whitten,lillian Rizzo, CNBC, 13 Apr. 2026

The merchandising alone was big. —Los Angeles Times, 10 Apr. 2026

Word History

First Known Use

1917, in the meaning defined above

Rhymes for merchandising

• advertising
• amortizing
• analyzing
• anodizing
• appetizing
• atomizing
• authorising
• authorizing
• carbonizing
• carburizing
• catalyzing
• centralising