mer·​chan·​dis·​ing | \ ˈmər-chən-ˌdī-ziŋ How to pronounce merchandising (audio) \
variants: or less commonly merchandizing

Definition of merchandising

: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling

Examples of merchandising in a Sentence

She is the company's director of merchandising. The film made a lot of money thanks to strong merchandising. Most of the movie's earnings came from merchandising and not ticket sales.
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Recent Examples on the Web Jill LaRue is senior vice president and chief merchandising officer for California Closets. Jura Koncius, Washington Post, "Jill LaRue of California Closets on dealing with the mess behind the door (March 4)," 25 Feb. 2021 Doug Howe, Kohl's chief merchandising officer, said in a statement to USA TODAY that the experience will bring new and younger customers to stores. Kelly Tyko, USA TODAY, "Kohl's unveils first stores getting Sephora shops this fall. Is your store getting a beauty makeover? See the list.," 25 Feb. 2021 Schlossman and his cohort James Harris are no strangers to merchandising. Nicholas Quah, Vulture, "Key Podcast Takeaways from Spotify’s Big Event," 23 Feb. 2021 The firm helped artists diversify their revenue streams through livestreaming, merchandising, brand partnerships and catalog sales. Billboard Staff, Billboard, "Billboard's 2021 Top Business Managers," 22 Feb. 2021 On the other hand, organizations missed out on ticket sales and in-person merchandising. Sean Collins, Dallas News, "North Texas esports showed its staying power during a challenging 2020. Can 2021 be even bigger?," 3 Feb. 2021 Meyer continues to oversee company operations, human resources, workforce planning, marketing and in-store merchandising. Paul Walsh, Star Tribune, "St. Cloud-based Coborn's names chief operating officer," 11 Jan. 2021 Monica Arnaudo, the chief merchandising officer at Ulta, noted that certain beauty product sales coincided with different chapters of the pandemic. New York Times, "The Beauty Products That Got Us Through 2020," 23 Dec. 2020 The company's vice president of global brand, creative and curated merchandising, Liza Lefkowski, tells Reviewed that Wayfair has been planning this year's deals strategy for some time now. Nicole Briese, USA TODAY, "Wayfair's Black Friday 2020 deals are still going strong—here's what to shop now," 20 Nov. 2020

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'merchandising.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of merchandising

1917, in the meaning defined above

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Time Traveler for merchandising Time Traveler

The first known use of merchandising was in 1917

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Statistics for merchandising

Last Updated

2 Mar 2021

Cite this Entry

“Merchandising.” Dictionary, Merriam-Webster, Accessed 8 Mar. 2021.

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More Definitions for merchandising



English Language Learners Definition of merchandising

: the activity of trying to sell goods or services by advertising them or displaying them attractively
: the activity of selling products that are related to something (such as a television show, movie, or sports team) in order to make more money

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