merchandising

noun

mer·​chan·​dis·​ing ˈmər-chən-ˌdī-ziŋ 

variants or less commonly merchandizing

: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling

Examples of merchandising in a Sentence

She is the company's director of merchandising.

The film made a lot of money thanks to strong merchandising.

Most of the movie's earnings came from merchandising and not ticket sales.

Recent Examples on the Web

But rival Target reported earlier this week another quarterly decline in profits and sales during the critical holiday period as the discounter struggles with its own merchandising missteps and confronts a consumer who is focusing more on essentials. —ABC News, 6 Mar. 2026

Under the agreement, Paramount predecessor Viacom also took over managing the global merchandising rights to the property. —Nellie Andreeva, Deadline, 6 Mar. 2026

Cassandra Jones, senior vice president of merchandising for Fun101, said the goal went beyond the new name, however. —Melissa Repko, CNBC, 4 Mar. 2026

The show spawned a massively successful line of toys and led to live tours, home media releases, and years' worth of merchandising that generated millions in revenue. —Shania Russell, Entertainment Weekly, 3 Mar. 2026

Word History

First Known Use

1917, in the meaning defined above

Rhymes for merchandising

• advertising
• amortizing
• analyzing
• anodizing
• appetizing
• atomizing
• authorising
• authorizing
• carbonizing
• carburizing
• catalyzing
• centralising