merchandising

noun

mer·chan·dis·ing | \ ˈmər-chən-ˌdī-ziŋ

variants: or less commonly merchandizing

Definition of merchandising

: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling

Examples of merchandising in a Sentence

She is the company's director of merchandising. The film made a lot of money thanks to strong merchandising. Most of the movie's earnings came from merchandising and not ticket sales.

Recent Examples on the Web

Calvin Klein is actively searching for a creative director who will lead the label in an overarching role, one that is focused on product design and merchandising (read: probably more underwear- and denim-clad celebrities). — Brooke Bobb, Vogue, "Calvin Klein Is Moving Into the Future Without a Runway Collection—But Likely More Underwear-Clad Kardashians," 7 Mar. 2019 His first job was as the merchandising manager for the Brown-Forman distillery in Louisville. — Bob Goldsborough, chicagotribune.com, "Bernard J. Miller Jr., sales and promotions executive, dies at 92," 9 May 2018 It's been more than 40 years since Star Wars hit theaters, but the merchandising empire forged from George Lucas's epic space fantasy is stronger than its ever been. — Maude Campbell, Popular Mechanics, "The Best Star Wars Toys for Any Aspiring Jedi," 27 Mar. 2019 Gass had been Kohl’s chief merchandising and customer officer and was named CEO-elect last October. — Rick Romell, Milwaukee Journal Sentinel, "Kohl's workers applaud retiring CEO Kevin Mansell on his last day," 16 May 2018 Cooler Screens offers a digital merchandising platform that depicts the food and drinks inside in their best light, but also serves as an in-store billboard that can serve ads to consumers who approach. — Lara O’reilly, WSJ, "Walgreens Tests Digital Cooler Doors With Cameras to Target You With Ads," 11 Jan. 2019 For a year, Cicio served as Charles’ merchandising and retail consultant for Duchy Originals. — Stephanie Nolasco, Fox News, "Prince Charles is nothing like his cold media persona, claims pal: 'That man has the worst press agent'," 9 Aug. 2018 But the Robertson family will be just fine, with their business still thriving and the family branching out into merchandising and even political commentary. — Megan Friedman, Country Living, "Duck Dynasty Is Leaving Television After 11 Seasons on the Air," 17 Nov. 2016 Pittsburgh Steelers wide receiver JuJu Smith-Schuster has partnered with FaZe Clan and secured his own merchandising line, and went on the international European road trip, called Gumball 3000. — Julia Alexander, The Verge, "FaZe Clan welcomes ‘FaZe Boat’," 18 Dec. 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'merchandising.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.