merchandising

noun

mer·​chan·​dis·​ing ˈmər-chən-ˌdī-ziŋ 

variants or less commonly merchandizing

: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling

Examples of merchandising in a Sentence

She is the company's director of merchandising.

The film made a lot of money thanks to strong merchandising.

Most of the movie's earnings came from merchandising and not ticket sales.

Recent Examples on the Web

The commemorative coins, which include gold and silver busts of Trump, emerged during the 2024 presidential campaign as one of several merchandising ventures Trump profited from -- a list that also included watches, sneakers, bibles and guitars. —Lucien Bruggeman, ABC News, 28 Apr. 2025

This is especially true in top-performing retail environments where experience, location and merchandising matter more than footprint. —Aurele Gouy, Forbes.com, 25 Apr. 2025

Buckle's merchandising strategy focuses on offering a wide selection of brand name and private label merchandise, with denim accounting for 42.5% of net sales. —Quartz Intelligence Newsroom, Quartz, 2 Apr. 2025

Jordan’s focus will initially be on campaigns, merchandising, marketing and styling, the company said. —Jean E. Palmieri, WWD, 19 Mar. 2025

Word History

First Known Use

1917, in the meaning defined above

Rhymes for merchandising

• advertising
• amortizing
• analyzing
• anodizing
• appetizing
• atomizing
• authorising
• authorizing
• carbonizing
• carburizing
• catalyzing
• centralising