merchandising

noun

mer·​chan·​dis·​ing ˈmər-chən-ˌdī-ziŋ 

variants or less commonly merchandizing

: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling

Examples of merchandising in a Sentence

She is the company's director of merchandising.

The film made a lot of money thanks to strong merchandising.

Most of the movie's earnings came from merchandising and not ticket sales.

Recent Examples on the Web

Turns out those boring beige shorts may not have been the merchandising masterstroke Target was hoping for. —Benjamin Svetkey, HollywoodReporter, 9 July 2025

This should bring in fast scaling of concerts and merchandising revenue, and provide stronger evidence that Hybe can repeatedly produce Mega IPs. —Lim Hui Jie, CNBC, 3 July 2025

Most recently Rizzolo was with Marc Jacobs as chief merchandising officer. —Lisa Lockwood, Footwear News, 2 July 2025

Under the former Gucci global chief merchandising officer’s leadership, Re/Done aims to grow its direct-to-consumer business and expand into new categories and global markets. —Angela Velasquez, Sourcing Journal, 26 June 2025

Word History

First Known Use

1917, in the meaning defined above

Rhymes for merchandising

• advertising
• amortizing
• analyzing
• anodizing
• appetizing
• atomizing
• authorising
• authorizing
• carbonizing
• carburizing
• catalyzing
• centralising