variants: or less commonly merchandizing

Definition of merchandising 

: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling

Examples of merchandising in a Sentence

She is the company's director of merchandising. The film made a lot of money thanks to strong merchandising. Most of the movie's earnings came from merchandising and not ticket sales.
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Recent Examples on the Web

Yildirim revamped the stadium and built up the merchandising stores. New York Times, "Election Day for a Beleaguered Turkish Soccer Power," 1 June 2018 Topics include getting the most out of Instagram and merchandising. Margeaux Sippell,, "Weekend business agenda," 17 May 2018 But the keepers of the game are projecting a $1 billion bump in television, ticketing, sponsorship and merchandising sales by bloating its golden goose from 64 to 80 games. Mark Zeigler,, "The World Cup works fine with 32 teams, but FIFA is about to ruin it," 13 July 2018 Until a permanent replacement for Mr. Parneros is found, his role will be filled temporarily by a group of executives that include the chief financial officer, the chief merchandising officer and the vice president in charge of stores. New York Times, "Barnes & Noble Fires C.E.O. Without Severance but Doesn’t Explain Why," 3 July 2018 But Serta, along with other companies that had paid to license Donald Trump’s name, halted that merchandising business once his political rhetoric during the 2016 presidential campaign sparked controversy. Juliet Eilperin, Washington Post, "Pruitt had aide do numerous personal tasks, including a hunt for a used Trump hotel mattress," 4 June 2018 These will grant him complete control of the universe and, presumably, a percentage of the merchandising. Michael Phillips,, "'Avengers: Infinity War' review: Marvel's semi-infinite jest, capped by a sucker punch," 24 Apr. 2018 Lincoln spends much of her time focused on the merchandising and overall aesthetic of the store. Sari Anne Tuschman,, "Lil Bit owners take high-low, mix-match approach to offer big fashion for the little ones," 5 Apr. 2018 Photo agencies typically set a fee based on type (such as editorial, advertising, or merchandising), and the online or print audience reach of the publication. Glenn Fleishman, Fortune, "How Melania Trump Got Paid by the News Media's Licensing of Trump Family Photos," 2 July 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'merchandising.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of merchandising

1917, in the meaning defined above

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Statistics for merchandising

Last Updated

8 Oct 2018

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Time Traveler for merchandising

The first known use of merchandising was in 1917

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English Language Learners Definition of merchandising

: the activity of trying to sell goods or services by advertising them or displaying them attractively

: the activity of selling products that are related to something (such as a television show, movie, or sports team) in order to make more money

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Comments on merchandising

What made you want to look up merchandising? Please tell us where you read or heard it (including the quote, if possible).


one that holds something together

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