merchandising

noun

variants: or less commonly merchandizing

|Updated on: 30 Jul 2018

Examples: merchandising in a Sentence

Definition of merchandising

: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling

See merchandising defined for English-language learners

Examples of merchandising in a Sentence

She is the company's director of merchandising.
The film made a lot of money thanks to strong merchandising.
Most of the movie's earnings came from merchandising and not ticket sales.

Recent Examples of merchandising from the Web

But the keepers of the game are projecting a $1 billion bump in television, ticketing, sponsorship and merchandising sales by bloating its golden goose from 64 to 80 games.

— mark zeigler, sandiegouniontribune.com, "The World Cup works fine with 32 teams, but FIFA is about to ruin it," 13 July 2018
Until a permanent replacement for Mr. Parneros is found, his role will be filled temporarily by a group of executives that include the chief financial officer, the chief merchandising officer and the vice president in charge of stores.

— New York Times, "Barnes & Noble Fires C.E.O. Without Severance but Doesn’t Explain Why," 3 July 2018
But Serta, along with other companies that had paid to license Donald Trump’s name, halted that merchandising business once his political rhetoric during the 2016 presidential campaign sparked controversy.

— juliet eilperin, Washington Post, "Pruitt had aide do numerous personal tasks, including a hunt for a used Trump hotel mattress," 4 June 2018
These will grant him complete control of the universe and, presumably, a percentage of the merchandising.

— michael phillips, chicagotribune.com, "'Avengers: Infinity War' review: Marvel's semi-infinite jest, capped by a sucker punch," 24 Apr. 2018
Lincoln spends much of her time focused on the merchandising and overall aesthetic of the store.

— sari anne tuschman, latimes.com, "Lil Bit owners take high-low, mix-match approach to offer big fashion for the little ones," 5 Apr. 2018
Photo agencies typically set a fee based on type (such as editorial, advertising, or merchandising), and the online or print audience reach of the publication.

— glenn fleishman, Fortune, "How Melania Trump Got Paid by the News Media's Licensing of Trump Family Photos," 2 July 2018
Whenever a global event like this comes around—the Olympics, say, or a Royal Wedding, or a new Fast & Furious movie—an entire industry of tie-in merchandising emerges around it as if from nowhere.

— yang-yi goh, GQ, "The Best Part of the World Cup Might Be the Menswear," 15 June 2018
TeaSquares is one of about 30 new local suppliers that Jewel-Osco will be introducing to its shoppers later this year, said Anthony Suggs, vice president of marketing and merchandising for Jewel-Osco.

— greg trotter, chicagotribune.com, "How TeaSquares, a South Side food startup, grew from an idea to soon selling in 187 Jewel-Osco stores," 1 June 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'merchandising.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

First Known Use of merchandising

1917

in the meaning defined above

See Words from the same year

NEW! Time Traveler

Other Business Terms

amortize, caveat emptor, clearinghouse, divest, due diligence, emolument, green-collar, marque, overhead, perquisite

MERCHANDISING Defined for English Language Learners

merchandising

noun

Definition of merchandising for English Language Learners

: the activity of trying to sell goods or services by advertising them or displaying them attractively
: the activity of selling products that are related to something (such as a television show, movie, or sports team) in order to make more money