merchandising
noun
mer·chan·dis·ing
ˈmər-chən-ˌdī-ziŋ 
variants
or less commonly merchandizing
: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling
Examples of merchandising in a Sentence
She is the company's director of merchandising.
The film made a lot of money thanks to strong merchandising.
Most of the movie's earnings came from merchandising and not ticket sales.
Recent Examples on the Web
StudioCanal will handle worldwide merchandising and licensing.
—
Jake Kanter, Deadline, 6 Oct. 2025
Stapleton’s recent big swings include representing Pophouse Entertainment in its $300 million-plus acquisition of the KISS catalog, including name, image and likeness and merchandising rights.
—Claudia Rosenbaum, HollywoodReporter, 1 Oct. 2025
The exclusive styles were hand-selected by Rick Owens and Yumi Shin, chief merchandising officer at Bergdorf’s.
—Lisa Lockwood, Footwear News, 1 Oct. 2025
The funding round was led by Bluestone Equity Partners, with participation from sports merchandising giant Fanatics.
—Jessica Golden, CNBC, 30 Sep. 2025
See All Example Sentences for merchandising
Examples are automatically compiled from online sources to
show current usage.
Read More
Opinions expressed in the examples do not represent those of Merriam-Webster or its editors.
Send us feedback.
Jake Kanter, Deadline, 6 Oct. 2025
Stapleton’s recent big swings include representing Pophouse Entertainment in its $300 million-plus acquisition of the KISS catalog, including name, image and likeness and merchandising rights.
—Claudia Rosenbaum, HollywoodReporter, 1 Oct. 2025
The exclusive styles were hand-selected by Rick Owens and Yumi Shin, chief merchandising officer at Bergdorf’s.
—Lisa Lockwood, Footwear News, 1 Oct. 2025
The funding round was led by Bluestone Equity Partners, with participation from sports merchandising giant Fanatics.
—Jessica Golden, CNBC, 30 Sep. 2025
See All Example Sentences for merchandising
Cite this Entry
“Merchandising.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/merchandising. Accessed 7 Oct. 2025.
Copy CitationLove words? Need even more definitions?
Merriam-Webster unabridged
Share