merchandising

noun

mer·​chan·​dis·​ing ˈmər-chən-ˌdī-ziŋ How to pronounce merchandising (audio)
variants or less commonly merchandizing
: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling

Examples of merchandising in a Sentence

She is the company's director of merchandising. The film made a lot of money thanks to strong merchandising. Most of the movie's earnings came from merchandising and not ticket sales.
Recent Examples on the Web However, the retailer adjusted to these issues with effective cost-cutting and merchandising initiatives. Trefis Team, Forbes, 28 Feb. 2024 Kamal handles business operations, while his wife, Sonya, oversees e-commerce, merchandising and catering. Tim Carman, Washington Post, 15 Feb. 2024 Shinn was the Hornets’ original owner and — because of Charlotte’s great attendance and merchandising success — also indirectly had a hand in the NFL deciding the Queen City was worthy of a pro football franchise. Scott Fowler, Charlotte Observer, 13 Feb. 2024 According to a release: Posen will lead design, merchandising, and marketing for the second largest apparel brand in the US, and Gap Inc.’s largest brand, working hand-in-hand with Haio Barbeito, Old Navy’s President and CEO, reporting directly to him. Nicole Phelps, Vogue, 5 Feb. 2024 Calmette joined New World Entertainment in 1984 as senior vp acquisitions, working in ancillary sales, licensing, merchandising and theatrical acquisitions worldwide. Mike Barnes, The Hollywood Reporter, 24 Jan. 2024 Terms of the deal weren't disclosed, but a statement from TKO said that WWE has entered a services and merchandising agreement with Johnson as part of the agreement. CBS News, 23 Jan. 2024 The anniversary will include activations at Knoxville, Tenn.’s Big Ears Festival, a partnership with Vinyl Me, Please for reissues, playlists, video content, and Nonesuch merchandising. Steven J. Horowitz, Variety, 22 Jan. 2024 Dora the Explorer translated worldwide, produced merchandising ranging from Legos to video games and even saw stage shows. Etan Vlessing, The Hollywood Reporter, 26 Feb. 2024

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'merchandising.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

First Known Use

1917, in the meaning defined above

Time Traveler
The first known use of merchandising was in 1917

Dictionary Entries Near merchandising

Cite this Entry

“Merchandising.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/merchandising. Accessed 19 Mar. 2024.

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