merchandising

noun

mer·​chan·​dis·​ing ˈmər-chən-ˌdī-ziŋ 

variants or less commonly merchandizing

: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling

Examples of merchandising in a Sentence

She is the company's director of merchandising.

The film made a lot of money thanks to strong merchandising.

Most of the movie's earnings came from merchandising and not ticket sales.

Recent Examples on the Web

In addition, the technology serves as a powerful retention tool, the companies said, with DressX reporting that engaged users demonstrate up to seven times higher long-term retention, suggesting that interactive merchandising is becoming a cornerstone of digital loyalty. —Arthur Zaczkiewicz, Footwear News, 28 Apr. 2026

Lululemon wants Nike’s global sportswear machinery, including faster product cycles, sharper merchandising, broader category expansion, and a stronger link between brand heat and international growth. —Ruth Umoh, Fortune, 27 Apr. 2026

Wash them with similar colors, and avoid mixing them with heavy items—such as jeans or garments with zippers—which can cause wear, says Wang and Heather Asker, merchandising and marketing manager at Bella Notte Linens. —Olivia McIntosh, Martha Stewart, 27 Apr. 2026

As questions about transparency and cronyism swirl, Huntington Beach leaders are divided over the handling of a brand management and marketing contract aimed at revamping the city’s merchandising and licensing systems. —Claire Wang, Oc Register, 24 Apr. 2026

Word History

First Known Use

1917, in the meaning defined above

Rhymes for merchandising

• advertising
• amortizing
• analyzing
• anodizing
• appetizing
• atomizing
• authorising
• authorizing
• carbonizing
• carburizing
• catalyzing
• centralising