merchandising

1 of 2

noun

mer·​chan·​dis·​ing ˈmər-chən-ˌdī-ziŋ 

variants or less commonly merchandizing

: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling

merchandising

2 of 2

present participle of merchandise entry 2

Examples of merchandising in a Sentence

Noun

She is the company's director of merchandising.

The film made a lot of money thanks to strong merchandising.

Most of the movie's earnings came from merchandising and not ticket sales.

Recent Examples on the Web

Noun

In cities with large Indian diasporas, brands need to work with Indian creatives, understand the traditions behind the festival, and invest in more than visual merchandising. — Sujata Assomull, Vogue, 21 Oct. 2026

The massive merchandising push around the 2028 Summer Olympics will also include global brands such as Nike and Ralph Lauren. — James Rainey, Los Angeles Times, 20 Oct. 2026

Companies had to learn the hard way that merchandising skills that meet consumer needs are more important than a website. — Roy Stephen Canivel, Footwear News, 20 Oct. 2026

Under the deal, Toon2Tango – a Leonine Studios company and part of the Mediawan Group – will identify, negotiate and manage licensing and merchandising partnerships for Mediawan Kids & Family’s extensive portfolio of children’s and family IP. — Leo Barraclough, Variety, 19 Oct. 2026

Word History

First Known Use

Noun

1917, in the meaning defined above

Rhymes for merchandising

• advertising
• agonising
• amortizing
• analyzing
• anodizing
• appetizing
• atomizing
• authorising
• authorizing
• carbonizing
• carburizing
• catalyzing