variants: or less commonly merchandizing

Definition of merchandising

: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling

Examples of merchandising in a Sentence

She is the company's director of merchandising. The film made a lot of money thanks to strong merchandising. Most of the movie's earnings came from merchandising and not ticket sales.
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Recent Examples on the Web

Cooler Screens offers a digital merchandising platform that depicts the food and drinks inside in their best light, but also serves as an in-store billboard that can serve ads to consumers who approach. Lara O’reilly, WSJ, "Walgreens Tests Digital Cooler Doors With Cameras to Target You With Ads," 11 Jan. 2019 For a year, Cicio served as Charles’ merchandising and retail consultant for Duchy Originals. Stephanie Nolasco, Fox News, "Prince Charles is nothing like his cold media persona, claims pal: 'That man has the worst press agent'," 9 Aug. 2018 But the Robertson family will be just fine, with their business still thriving and the family branching out into merchandising and even political commentary. Megan Friedman, Country Living, "Duck Dynasty Is Leaving Television After 11 Seasons on the Air," 17 Nov. 2016 Pittsburgh Steelers wide receiver JuJu Smith-Schuster has partnered with FaZe Clan and secured his own merchandising line, and went on the international European road trip, called Gumball 3000. Julia Alexander, The Verge, "FaZe Clan welcomes ‘FaZe Boat’," 18 Dec. 2018 Nike currently holds the league’s most valuable merchandising rights. Ken Belson, New York Times, "The N.F.L. and Nike Make Room for Fanatics," 23 May 2018 MarketWatch reported that in 2017, department stores alone lost 29,900 jobs, while general merchandising stores cut 15,700 workers. Marcia Pledger,, "Toys "R" Us to start liquidation sales; economist says closings don't represent entire industry," 22 Mar. 2018 The promotion marks a return to the southwest for Garnes, who served as vice president of merchandising at Fry's from 2013 to 2015. Alexander Coolidge,, "Kroger names Cincinnati exec as first-ever African-American division president," 31 Jan. 2018 Emmanuel Plat, MoMA Store’s director of merchandising, agrees. Diana Budds, Curbed, "Is America ready for Denmark’s coolest design brand?," 1 Nov. 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'merchandising.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of merchandising

1917, in the meaning defined above

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Time Traveler for merchandising

The first known use of merchandising was in 1917

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English Language Learners Definition of merchandising

: the activity of trying to sell goods or services by advertising them or displaying them attractively
: the activity of selling products that are related to something (such as a television show, movie, or sports team) in order to make more money

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a shady place in a garden or forest

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