merchandising

noun
variants: or less commonly merchandizing
Updated on: 14 Nov 2017

Definition of merchandising

: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling

Examples of merchandising in a Sentence

  1. She is the company's director of merchandising.

  2. The film made a lot of money thanks to strong merchandising.

  3. Most of the movie's earnings came from merchandising and not ticket sales.

Recent Examples of merchandising from the Web

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'merchandising.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

First Known Use of merchandising

1917


MERCHANDISING Defined for English Language Learners

merchandising

noun

Definition of merchandising for English Language Learners

  • : the activity of trying to sell goods or services by advertising them or displaying them attractively

  • : the activity of selling products that are related to something (such as a television show, movie, or sports team) in order to make more money


Learn More about merchandising


Seen and Heard

What made you want to look up merchandising? Please tell us where you read or heard it (including the quote, if possible).

Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!

WORD OF THE DAY

sticky or viscid

Get Word of the Day daily email!

Test Your Vocabulary

Find the Cousins

  • a-large-tree-with-many-branches
  • Which pair shares a common word ancestor?
Spell It

Can you spell these 10 commonly misspelled words?

TAKE THE QUIZ
SCRABBLE® Sprint

Test Your Knowledge - and learn some interesting things along the way.

TAKE THE QUIZ

Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!