merchandising

noun

mer·​chan·​dis·​ing ˈmər-chən-ˌdī-ziŋ 

variants or less commonly merchandizing

: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling

Examples of merchandising in a Sentence

She is the company's director of merchandising.

The film made a lot of money thanks to strong merchandising.

Most of the movie's earnings came from merchandising and not ticket sales.

Recent Examples on the Web

Before that, Cantino spent much of his 22-year career at Prada in various business development, merchandising and marketing roles, involved in everything from retail to industrial processes, working closely with Prada CEO Patrizio Bertelli and designer Miuccia Prada. —Luisa Zargani, Footwear News, 14 Sep. 2025

In short, the massive popularity of its original anime ‘80s run wasn’t matched by its merchandising, and that’s something that is now being belatedly addressed. —Ollie Barder, Forbes.com, 12 Sep. 2025

Mendenhall formerly served as brand president of Polo and Double RL at Ralph Lauren and spent more than 18 years working with Tom Ford and Domenico De Sole as executive vice president, chief operating officer at Tom Ford, as well as worldwide director of merchandising at Gucci. —Alexandra Harrell, Sourcing Journal, 12 Sep. 2025

But, back in May 2015, Rachel was a fashion merchandising student at Indiana University when life took an unexpected turn. —Lydia Patrick, MSNBC Newsweek, 12 Sep. 2025

Word History

First Known Use

1917, in the meaning defined above

Rhymes for merchandising

• advertising
• amortizing
• analyzing
• anodizing
• appetizing
• atomizing
• authorising
• authorizing
• carbonizing
• carburizing
• catalyzing
• centralising