merchandising
noun
mer·chan·dis·ing
ˈmər-chən-ˌdī-ziŋ 
variants
or less commonly merchandizing
: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling
Examples of merchandising in a Sentence
She is the company's director of merchandising.
The film made a lot of money thanks to strong merchandising.
Most of the movie's earnings came from merchandising and not ticket sales.
Recent Examples on the Web
Filling this gap in the licensed sports merchandising market was also a way to inspire new generations of viewers with a trendy take on game-day apparel.
—
Kaleigh Werner, Footwear News, 4 Aug. 2025
As of Friday's close, shares of American Eagle were down more than 27% so far this year as the company grapples with larger macroeconomic concerns related to tariffs, consumer spending and its own merchandising missteps.
—Gabrielle Fonrouge, CNBC, 4 Aug. 2025
In the years that followed, Ms. Klausner notched several more accomplishments as the first Black model to appear in Mademoiselle, an American fashion magazine, and the first Black merchandising executive at Bloomingdale’s.
—Daniel Fusch, USA Today, 31 July 2025
Under the alliance, Bandai Namco will tap into Sony’s production and distribution muscle in anime and video content, as well as merchandising capabilities, to expand works and services based on its IP portfolio.
—Naman Ramachandran, Variety, 24 July 2025
See All Example Sentences for merchandising
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Kaleigh Werner, Footwear News, 4 Aug. 2025
As of Friday's close, shares of American Eagle were down more than 27% so far this year as the company grapples with larger macroeconomic concerns related to tariffs, consumer spending and its own merchandising missteps.
—Gabrielle Fonrouge, CNBC, 4 Aug. 2025
In the years that followed, Ms. Klausner notched several more accomplishments as the first Black model to appear in Mademoiselle, an American fashion magazine, and the first Black merchandising executive at Bloomingdale’s.
—Daniel Fusch, USA Today, 31 July 2025
Under the alliance, Bandai Namco will tap into Sony’s production and distribution muscle in anime and video content, as well as merchandising capabilities, to expand works and services based on its IP portfolio.
—Naman Ramachandran, Variety, 24 July 2025
See All Example Sentences for merchandising
Cite this Entry
“Merchandising.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/merchandising. Accessed 20 Aug. 2025.
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