merchandising

noun

variants: or less commonly merchandizing

Definition of merchandising

: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling

Examples of merchandising in a Sentence

She is the company's director of merchandising. The film made a lot of money thanks to strong merchandising. Most of the movie's earnings came from merchandising and not ticket sales.

Recent Examples on the Web

The promotion marks a return to the southwest for Garnes, who served as vice president of merchandising at Fry's from 2013 to 2015. — Alexander Coolidge, Cincinnati.com, "Kroger names Cincinnati exec as first-ever African-American division president," 31 Jan. 2018 Emmanuel Plat, MoMA Store’s director of merchandising, agrees. — Diana Budds, Curbed, "Is America ready for Denmark’s coolest design brand?," 1 Nov. 2018 Employers also appreciate those with an understanding of operations, merchandising, payroll, ordering, purchasing, receiving, shipping and other business-side areas. — Jennifer Kimrey, Houston Chronicle, "Top salespeople need specific skill set," 17 June 2018 The makers share business ideas and experience in product development, merchandising, styling and event planning. — Mandy Behbehani, San Francisco Chronicle, "Indie fashion lines band together with SF Bay Makers," 14 June 2018 Performing on stage or in front of the camera might not get the pass-through deduction, but actors could still get the break on income from merchandising, licensing and side projects such as cookbooks, vineyards and perfume and clothing lines. — Bloomberg, latimes.com, "Trump’s tax cuts help his loudest critics in Hollywood (and hurt lower-income showbiz pros)," 3 May 2018 Windsor High teaches three levels of fashions design and merchandising, with the goal of building a portfolio. — Dennis Hohenberger, Courant Community, "Windsor Trio Sets Sights On Higher Ed, High Fashion," 19 June 2018 In a transition initiated by one of those contacts, Mr. Fuerst left Sears three years ago for a position as a senior vice president at Integrated Merchandising Systems, a Morton Grove, Ill., merchandising and marketing agency. — Sue Shellenbarger, WSJ, "In a Digital Era, How Can Older Workers Stay in the Game?," 22 May 2018 Bolden left school but stayed in the Windy City to study fashion merchandising and work at Nicole Miller. — Khanh T.l. Tran, latimes.com, "Meet Jason Bolden, the Hollywood stylist Yara Shahidi, Gabrielle Union and Wiz Khalifa turn to," 18 May 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'merchandising.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.