mer·​chan·​dis·​ing | \ ˈmər-chən-ˌdī-ziŋ How to pronounce merchandising (audio) \
variants: or less commonly merchandizing

Definition of merchandising

: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling

Examples of merchandising in a Sentence

She is the company's director of merchandising. The film made a lot of money thanks to strong merchandising. Most of the movie's earnings came from merchandising and not ticket sales.
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Recent Examples on the Web

Murphy, who works as the communications director for an academic institution, spends hours scouring estate sales, thrift stores, and flea markets (including when on vacation); then researching his finds, setting prices, and merchandising. Elana Varon,, "How to turn your hobby into a side hustle," 14 June 2019 Two merchandising draws come with some assembly required. Dewayne Bevil,, "Disney: Star Wars land’s souvenirs are from out of this galaxy," 7 June 2019 In return for the rent-free space, the resort pocketed all the ticket and merchandising revenue and the family used the prime spot to sell their classic cars. Steve Friess, New York Times, "In the Car Museum Race, Some Drop Out," 10 May 2018 Jill graduated from Upper Moreland High School in 1969, and then headed to a junior college in Pennsylvania to study fashion merchandising, according to Vogue. Maggie Maloney, Town & Country, "Why Jill Biden Might Just Be Joe Biden's Greatest Political Asset," 25 Apr. 2019 My client's estate will be in control of his merchandising as well as his recordings and there are plans being discussed as to when these things are going to be rolled out. Colin Stutz, Billboard, "XXXTentacion's Lawyer On His Legacy, Unreleased Music & Future Charity Initiatives," 29 June 2018 Calvin Klein is actively searching for a creative director who will lead the label in an overarching role, one that is focused on product design and merchandising (read: probably more underwear- and denim-clad celebrities). Brooke Bobb, Vogue, "Calvin Klein Is Moving Into the Future Without a Runway Collection—But Likely More Underwear-Clad Kardashians," 7 Mar. 2019 His first job was as the merchandising manager for the Brown-Forman distillery in Louisville. Bob Goldsborough,, "Bernard J. Miller Jr., sales and promotions executive, dies at 92," 9 May 2018 It's been more than 40 years since Star Wars hit theaters, but the merchandising empire forged from George Lucas's epic space fantasy is stronger than its ever been. Maude Campbell, Popular Mechanics, "The Best Star Wars Toys for Any Aspiring Jedi," 27 Mar. 2019

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'merchandising.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of merchandising

1917, in the meaning defined above

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Statistics for merchandising

Last Updated

18 Jun 2019

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Time Traveler for merchandising

The first known use of merchandising was in 1917

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English Language Learners Definition of merchandising

: the activity of trying to sell goods or services by advertising them or displaying them attractively
: the activity of selling products that are related to something (such as a television show, movie, or sports team) in order to make more money

More from Merriam-Webster on merchandising

Rhyming Dictionary: Words that rhyme with merchandising

Comments on merchandising

What made you want to look up merchandising? Please tell us where you read or heard it (including the quote, if possible).


to take the place or position of

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