merchandising

noun

variants: or less commonly merchandizing

Definition of merchandising

:sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling

See merchandising defined for English-language learners

Examples of merchandising in a Sentence

She is the company's director of merchandising.
The film made a lot of money thanks to strong merchandising.
Most of the movie's earnings came from merchandising and not ticket sales.

Recent Examples of merchandising from the Web

Sports media companies like UFC and One Championship typically make money by selling content to TV or digital platforms, often via pay-per-view, and through sponsorship and merchandising.

— yoolim lee, Bloomberg.com, "Ultimate Fighting Championship Has an Asian Rival," 30 Aug. 2017
Abby Widger, a sophomore at Mercyhurst University studying business marketing and fashion merchandising, is doing just that — making her second year of college living space her own (with a few personalized touches).

— katelyn chef, Teen Vogue, "Nautical-Themed Dorm Decor," 28 Aug. 2017
In his new role, Lawton will oversee merchandising, marketing, stores, operations, technology, and consumer insights and analytics.

— alexander coolidge, Cincinnati.com, "Macy's taps eBay executive as new president," 22 Aug. 2017
Glover provided recommendations to business owners on merchandising and rebranding to make each store unique.

— andrew michaels, Howard County Times, "Main Street businesses rise from the rubble one year after devastating Ellicott City flood," 25 July 2017
The opportunistic quality to this kind of merchandising—and the wider Zazzle-fication of the web—made me wonder whether eclipse goggles are more festive than functional.

— adrienne lafrance, The Atlantic, "Are Eclipse Goggles a Scam?," 20 July 2017
There are opportunities in areas including fashion merchandising, customer service and processing donations.

— Daily Southtown, "Community news briefs," 19 July 2017
In anticipation of the new center, Mesa is introducing a new business entrepreneurship degree and a fashion design and merchandising program.

— gary warth, sandiegouniontribune.com, "Construction begins on Mesa College business, tech building," 29 June 2017
Ceding control of merchandising has become a necessary means of doing business and, as more people turn to Amazon as their first port of call when online shopping, Nike doesn’t have a lot of choice.

— lara o’reilly, WSJ, "CMO Today: Fox’s Sky Bid Gets More Scrutiny; Nike Capitulates to Amazon; NYT’s Editorial/Ad Divide," 29 June 2017

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'merchandising.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

First Known Use of merchandising

1917

Other Business Terms

amortize, caveat emptor, clearinghouse, divest, due diligence, emolument, green-collar, marque, overhead, perquisite

MERCHANDISING Defined for English Language Learners

merchandising

noun

Definition of merchandising for English Language Learners

: the activity of trying to sell goods or services by advertising them or displaying them attractively
: the activity of selling products that are related to something (such as a television show, movie, or sports team) in order to make more money