mer·​chan·​dis·​ing ˈmər-chən-ˌdī-ziŋ How to pronounce merchandising (audio)
variants or less commonly merchandizing
: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling

Examples of merchandising in a Sentence

She is the company's director of merchandising. The film made a lot of money thanks to strong merchandising. Most of the movie's earnings came from merchandising and not ticket sales.
Recent Examples on the Web Dora the Explorer translated worldwide, produced merchandising ranging from Legos to video games and even saw stage shows. Etan Vlessing, The Hollywood Reporter, 26 Feb. 2024 Her interest in merchandising was a natural outgrowth of her father’s enterprising spirit. Alice George, Smithsonian Magazine, 19 Dec. 2023 The Sweetgreen collaboration is the latest pivotal career move in her long list of business accomplishments which includes a portfolio of real estate properties, a nail salon, fitness brand, acting roles, tour residuals, merchandising, and a production company. Jasmine Browley, Essence, 9 Nov. 2023 Growth in this merchandising business has slowed, though, one reason Fanatics is pushing into the collectibles industry, as well as sports gambling. Ken Belson, New York Times, 26 Jan. 2024 For expert insight, Sharon spoke to interior designer Nate Berkus as well as Byron Golub, vice president of product and merchandising at Saatva. Sharon Brandwein, Southern Living, 7 Jan. 2024 Thomas has worked in the fashion industry for over ten years, with experience in styling, buying, and merchandising. Laura Denby, Peoplemag, 12 Dec. 2023 Among the duties is also creative, visual merchandising and brand entertainment. Walter Loeb, Forbes, 29 Nov. 2023 His practice focuses primarily on contractual matters covering media rights, sponsorship, merchandising, licensing, event management, and player/talent management. Peter Caranicas, Variety, 19 Dec. 2023 See More

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'merchandising.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

First Known Use

1917, in the meaning defined above

Time Traveler
The first known use of merchandising was in 1917

Dictionary Entries Near merchandising

Cite this Entry

“Merchandising.” Dictionary, Merriam-Webster, Accessed 4 Mar. 2024.

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