merchandising

noun

mer·​chan·​dis·​ing ˈmər-chən-ˌdī-ziŋ 

variants or less commonly merchandizing

: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling

Examples of merchandising in a Sentence

She is the company's director of merchandising.

The film made a lot of money thanks to strong merchandising.

Most of the movie's earnings came from merchandising and not ticket sales.

Recent Examples on the Web

The focus is on merchandising locations, but those who study the image will spy an opera house and a general store, believed to be the first time such concepts appear. —Todd Martens, Los Angeles Times, 13 May 2025

Owen Carr, chief merchandising officer for e-commerce firm Spreetail, told Modern Retail the holiday toy pipeline has been effectively frozen due to the lack of clarity around the on again, off again tariffs. —Jesus Mesa, MSNBC Newsweek, 6 May 2025

Then, of course, there are the films, the merchandising, and the endless live appearances (a la The Chocolate Expo). —Marc Berman, Forbes.com, 28 Apr. 2025

Years of merchandising have amplified the sense of her as a blank slate, a product-endorsing personality that can mean everything to everyone, a gal who’s had every job on the planet. —Jackson McHenry, Vulture, 8 Apr. 2025

Word History

First Known Use

1917, in the meaning defined above

Rhymes for merchandising

• advertising
• amortizing
• analyzing
• anodizing
• appetizing
• atomizing
• authorising
• authorizing
• carbonizing
• carburizing
• catalyzing
• centralising