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Definition of merchandising
: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling
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Examples of merchandising in a Sentence
She is the company's director of merchandising.
The film made a lot of money thanks to strong merchandising.
Most of the movie's earnings came from merchandising and not ticket sales.
Recent Examples of merchandising from the Web
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Ceding control of merchandising has become a necessary means of doing business and, as more people turn to Amazon as their first port of call when online shopping, Nike doesn’t have a lot of choice.
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Eskridge, former senior vice president of global merchandising, helped establish the company's business in China.
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Beyond stepping up the pace of movies, the studio wrings revenue from a vast assortment of businesses, including merchandising, toys and theme-park rides.
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In the meantime, we are left to wonder if and when the logo might reappear — and what other ways the building's architecture might serve as a merchandising vehicle.
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However, the merchandising will emerge more slowly as a system is developed, Hauptman said.
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Paramount has used these factors to very good advantage in its merchandising.
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That means fine tuning products, merchandising and distribution through existing retail channels, meeting growing online shopping demand and focusing on areas with growth potential.
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Lionsgate will also represent licensing and merchandising for the film in the U.S. market.
These example sentences are selected automatically from various online news sources to reflect current usage of the word 'merchandising'. Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.
First Known Use of merchandising
1917
Other Business Terms
MERCHANDISING Defined for English Language Learners
merchandising
Definition of merchandising for English Language Learners
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: the activity of trying to sell goods or services by advertising them or displaying them attractively
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: the activity of selling products that are related to something (such as a television show, movie, or sports team) in order to make more money
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