mer·​chan·​dis·​ing | \ ˈmər-chən-ˌdī-ziŋ How to pronounce merchandising (audio) \
variants: or less commonly merchandizing

Definition of merchandising

: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling

Examples of merchandising in a Sentence

She is the company's director of merchandising. The film made a lot of money thanks to strong merchandising. Most of the movie's earnings came from merchandising and not ticket sales.
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Recent Examples on the Web Their branding savvy is comparable to KISS, the glam metal band considered a pioneer in music merchandising, said Ekstract. Marian Liu, Washington Post, "The branding genius of K-pop band BTS," 30 Jan. 2020 Both execs come into the joint roles with years of experience in merchandising and artist services under their belts. Richard Smirke, Billboard, "Warner Music Artist Services' UK Arm Announces New Leadership," 15 Jan. 2020 Jill Sando, Target's senior vice president of home merchandising, said of the collection. Isabel Garcia, House Beautiful, "Chip and Joanna Gaines’ New Furniture Line at Target Launches Next Week," 18 Dec. 2019 Today Linda, left, sits on Forever 21’s board and is an executive vice president, while Esther is the vice president of merchandising. Los Angeles Times, "Forever 21 founders borrowed $10 million from their daughters," 30 Sep. 2019 Patrick Priore, chief merchandising officer at Paper Source, said the holiday card business has not slowed down. Washington Post, "I didn’t include a family picture on our holiday card this year. Am I the only one?," 22 Jan. 2020 Last month, Bed Bath & Beyond announced that six members of its C-Suite were leaving, including its chief merchandising officer, chief marketing officer and chief digital officer. Nathaniel Meyersohn, CNN, "Bed Bath & Beyond is in deep trouble. And it could get worse," 9 Jan. 2020 The messaging is the unique part of these new cookies, said Brooke Slone, director of merchandising and product sales for Girl Scouts of Kentuckiana. Ben Tobin, The Courier-Journal, "From 'bold' to 'gutsy': Girl Scouts introduce new cookies with empowerment messages," 7 Jan. 2020 The Kroenke empire includes the Los Angeles Rams (NFL), Denver Nuggets (NBA), Colorado Avalanche (NHL) and Arsenal in the Premier League Jones’s holdings include the Dallas Cowboys and Legends, a stadium hospitality and merchandising outfit., "Fenway Sports Group’s holdings place them third — globally — on the list of sports conglomerates, behind only Kroenke Sports ($8.4 billion) and," 21 Dec. 2019

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'merchandising.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of merchandising

1917, in the meaning defined above

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Time Traveler for merchandising

Time Traveler

The first known use of merchandising was in 1917

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Statistics for merchandising

Last Updated

12 Feb 2020

Cite this Entry

“Merchandising.” Dictionary, Merriam-Webster, Accessed 17 Feb. 2020.

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More Definitions for merchandising


How to pronounce merchandising (audio)

English Language Learners Definition of merchandising

: the activity of trying to sell goods or services by advertising them or displaying them attractively
: the activity of selling products that are related to something (such as a television show, movie, or sports team) in order to make more money

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