merchandising

noun

mer·​chan·​dis·​ing ˈmər-chən-ˌdī-ziŋ 

variants or less commonly merchandizing

: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling

Examples of merchandising in a Sentence

She is the company's director of merchandising.

The film made a lot of money thanks to strong merchandising.

Most of the movie's earnings came from merchandising and not ticket sales.

Recent Examples on the Web

Borenstein joined Reformation in 2014 as director of merchandising, armed with an undergraduate degree from Duke University and an MBA from Stanford Graduate School of Business. —Wwd Staff, Footwear News, 8 Sep. 2025

She was involved in the launch of Discovery+ and has overseen global content strategy, merchandising, and podcasts for WBD Streaming. —Peter White, Deadline, 4 Sep. 2025

So far this year, American Eagle's performance has been marred by merchandising missteps, tariffs and an uncertain consumer that's being more selective when spending money on products like clothes and shoes. —Gabrielle Fonrouge, CNBC, 3 Sep. 2025

The last of the 2025 class announced was Latriece Watkins, an executive vice president and chief merchandising officer at Walmart. —Daniel McFadin, Arkansas Online, 2 Sep. 2025

Word History

First Known Use

1917, in the meaning defined above

Rhymes for merchandising

• advertising
• amortizing
• analyzing
• anodizing
• appetizing
• atomizing
• authorising
• authorizing
• carbonizing
• carburizing
• catalyzing
• centralising