mer·​chan·​dis·​ing | \ ˈmər-chən-ˌdī-ziŋ How to pronounce merchandising (audio) \
variants: or less commonly merchandizing

Definition of merchandising

: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling

Examples of merchandising in a Sentence

She is the company's director of merchandising. The film made a lot of money thanks to strong merchandising. Most of the movie's earnings came from merchandising and not ticket sales.
Recent Examples on the Web In October, Cameo made its first acquisition: Represent, an L.A.-based marketing and merchandising platform that develops and operates direct-to-fan ecommerce sites for celebrity clients. Todd Spangler, Chicago Tribune, 5 May 2022 Before becoming Too Faced and Estée Lauder Companies' senior vice president and general manager of Too Faced, Simon was the senior vice president of merchandising of prestige beauty at Ulta Beauty. Addison Aloian, Allure, 11 May 2022 On Chairish, an online secondhand marketplace for furniture and décor, the number of busts for sale increased by 150 percent from December 2020 to December 2021, said Noel Fahden, its vice president of merchandising. New York Times, 11 Apr. 2022 Siva previously managed supply chain data at Lowe’s; Balbale was a VP of merchandising at Walmart. Casey Ross, STAT, 10 Mar. 2022 Over the past four years, Walmart has met with different vertical farming companies to learn about their methods, Martin Mundo, senior vice president of product merchandising in the US Walmart, told CNBC. Michelle Cheng, Quartz, 25 Jan. 2022 Two dismal pandemic years had wearied Ms. Castro, an L.A. merchandising assistant and natural brunette. Katharine K. Zarrella, WSJ, 18 May 2022 In fact, Treeline’s merchandising is attractive enough to be a standalone business. Lauren Mowery, Forbes, 17 May 2022 In March, the retailer began a program to connect front-line employees pursuing college degrees with in-demand jobs in areas such as cybersecurity and merchandising. Fortune, 15 May 2022 See More

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'merchandising.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

First Known Use of merchandising

1917, in the meaning defined above

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Time Traveler for merchandising

Time Traveler

The first known use of merchandising was in 1917

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Dictionary Entries Near merchandising

merchandise freight



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Statistics for merchandising

Last Updated

30 Jun 2022

Cite this Entry

“Merchandising.” Dictionary, Merriam-Webster, Accessed 3 Jul. 2022.

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