merchandising

noun

mer·​chan·​dis·​ing ˈmər-chən-ˌdī-ziŋ 

variants or less commonly merchandizing

: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling

Examples of merchandising in a Sentence

She is the company's director of merchandising.

The film made a lot of money thanks to strong merchandising.

Most of the movie's earnings came from merchandising and not ticket sales.

Recent Examples on the Web

Under the former Gucci global chief merchandising officer’s leadership, Re/Done aims to grow its direct-to-consumer business and expand into new categories and global markets. —Angela Velasquez, Sourcing Journal, 26 June 2025

Well, not quite, but Sara Haines and Sunny Hostin still frolicked on set during the show's recurring View Your Deal merchandising segment. —EW.com, 23 June 2025

Ticket sales from the event will be used for a scholarship fund that supports creatives, who are interested in careers in design, merchandising and cosmetology. —Rosemary Feitelberg, Footwear News, 21 June 2025

Coyne received both her B.S. in fashion marketing and merchandising with journalism, as well as her M.A. in strategic communications and public relations from Sacred Heart University. —Elizabeth Grace Coyne, Forbes.com, 15 June 2025

Word History

First Known Use

1917, in the meaning defined above

Rhymes for merchandising

• advertising
• amortizing
• analyzing
• anodizing
• appetizing
• atomizing
• authorising
• authorizing
• carbonizing
• carburizing
• catalyzing
• centralising