market research

noun

: research into the size, location, and makeup of a product market
market researcher noun

Examples of market research in a Sentence

Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Numerator is a data collection and market research platform that studies shopper behavior. Davis Giangiulio, CNBC, 6 Feb. 2026 According to Circana, a market research company, the industry saw 50% more launches in 2025 than the year before. Sophia Panych, Allure, 6 Feb. 2026 The Importance of Weighing the Costs Advertising on TV can be expensive depending on factors like time of day, geographic scope, and target audience, making careful market research imperative in order to maximize ROI. Ethan Stone, Miami Herald, 4 Feb. 2026 Casual, sit-down restaurants see the biggest lift in traffic, especially when Valentine’s Day is on a weekday, according to Circana, a market research firm. Dee-Ann Durbin, Fortune, 4 Feb. 2026 See All Example Sentences for market research

Word History

First Known Use

1920, in the meaning defined above

Time Traveler
The first known use of market research was in 1920

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Cite this Entry

“Market research.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/market%20research. Accessed 10 Feb. 2026.

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