market research

noun

: research into the size, location, and makeup of a product market
market researcher noun

Examples of market research in a Sentence

Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
The gourmand industry continues to boom, with market research firms reporting that the gourmand fragrance market is predicted to reach $48.7 billion by 2033. Náosha Gregg, Forbes.com, 6 Aug. 2025 From March to June, U.S. restaurant chains collectively launched 76 new spicy menu items, representing roughly 5% of new menu items, according to market research firm Datassential. Krysta Escobar, CNBC, 2 Aug. 2025 This has been critical in aligning marketing messages with actual customer reality, not assumed personas or outdated market research. Brianne Dezzutti, Rolling Stone, 31 July 2025 The average unit price of a chocolate bar in the U.S. in July 2021 was $2.43, according to Nielsen IQ, a market research company. Dee-Ann Durbin, Fortune, 23 July 2025 See All Example Sentences for market research

Word History

First Known Use

1920, in the meaning defined above

Time Traveler
The first known use of market research was in 1920

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Cite this Entry

“Market research.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/market%20research. Accessed 21 Aug. 2025.

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