market research


Definition of market research 

: research into the size, location, and makeup of a product market

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Other Words from market research

market researcher noun

Examples of market research in a Sentence

Recent Examples on the Web

Apple sold 600,000 speakers in February and March, according to market research by Strategy Analytics, and it is expected to claim just 10% of the global smart-speaker market by 2020, according to Canalys. Tripp Mickle, WSJ, "Apple Hands Siri Responsibilities to Executive Poached From Google," 10 July 2018 According to the National Coffee Association’s 2017 market research, the consumption of both out-of-home coffee and gourmet coffees rose to all-time highs this year, at 46 and 59 percent, respectively, of all cups of coffee consumed. Adam Lukach, RedEye Chicago, "What's in a cup? Chicago specialty roasters showcase sips in all shades of black," 9 Nov. 2017 In 2016, Samsung, HTC, Google, Sony and Facebook-owned Oculus sold just over 6.1 million headsets worldwide, according to an estimate from SuperData, a videogame market research firm. David M. Ewalt, WSJ, "The First Real Boom in Virtual Reality? It’s Pornography.," 11 July 2018 Collin Colburn, an analyst at the market research firm Forrester Research, warned that Amazon could do the same thing to the advertising industry. NBC News, "Jeff Bezos and Amazon have the advertising industry looking over its shoulder," 5 July 2018 The company leads the market in server shipments and claimed the top spot in U.S. PC shipments in the first quarter, according to market research firm Gartner. Bloomberg,, "Dell stock will trade publicly again, five years after leveraged buyout," 3 July 2018 Dave Sullivan, manager of product analysis at the market research firm AutoPacific Inc. and a former manufacturing manager for Ford Motor Co., said reaching the 5,000-per-week won’t make Tesla profitable by itself. Washington Post, "Tesla makes 5,000 Model 3s per week, but can it continue?," 2 July 2018 The market research firm Mintel predicts that menstrual cups could disrupt the tampon market over time. Loren Savini, Allure, "Breaking the Cycle: Meet the People Who Are Fighting to End Period Stigma," 27 June 2018 One 2011 market research report estimated the UAE alone lost $1.4 billion in GDP during the holy month due to the wind down. Adrian Lydon And Tom Page, CNN, "The business of Ramadan: Religion and capital converge in the UAE," 12 June 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'market research.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of market research

1920, in the meaning defined above

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Last Updated

27 Aug 2018

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Time Traveler for market research

The first known use of market research was in 1920

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market research


English Language Learners Definition of market research

: research that is done to get information about what people want to buy, why they want to buy it, etc.

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Spanish Central: Translation of market research Encyclopedia article about market research

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