market research

noun

: research into the size, location, and makeup of a product market

market researcher noun

Examples of market research in a Sentence

Recent Examples on the Web

Instead of relying primarily on broad demographic data or historical market research, organizations can now understand which communities drive momentum inside a market. — Jeremy Barnett, Forbes.com, 29 Sep. 2026

Compared to other tech giants, Meta has done a better job at showing Muse’s capabilities to consumers, according to Francisco Jeronimo, an analyst with technology market research firm International Data Corporation. — Lisa Eadicicco, CNN Money, 28 Sep. 2026

Younger diners see the brand as old and tired, said Neil Saunders, a managing director with the market research company GlobalData. — ABC News, 24 Sep. 2026

Worldwide, market research estimates approximately 560 million smartwatch wearers. — Jason Kostrna, The Conversation, 21 Sep. 2026

Word History

First Known Use

1920, in the meaning defined above

Rhymes for market research

• birch
• lurch
• perch
• search
• interchurch