market research


Definition of market research 

: research into the size, location, and makeup of a product market

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Other Words from market research

market researcher noun

Examples of market research in a Sentence

Recent Examples on the Web

The Open Markets Institute used data from industry market research firm IBISWorld to create its Monday report, which is one of three. Emily Stewart, Vox, "America’s monopoly problem, in one chart," 26 Nov. 2018 Supply chains will also suffer a blow, said Cliff Tan, East Asian head of global markets research at Japan's MUFG Bank in Hong Kong. Danielle Paquette, Emily Rauhala, Anchorage Daily News, "Trade war set to escalate as Fed warns of economic hit," 6 July 2018 Dwight is a longtime veteran of our industry, having spent nearly 20 years at Sony, starting in market research before establishing their digital marketing department and eventually serving as President of Domestic Theatrical Marketing. Pamela Mcclintock, The Hollywood Reporter, "Michael Moses and Dwight Caines to Run Marketing at Universal Pictures," 18 June 2018 Alex Young, managing director of global markets research at FTSE Russell, cites a few factors driving the better performance of small stocks. Adam Shell, USA TODAY, "Small stocks are proving to be big gainers as Russell 2000 hits new highs," 18 May 2018 Harwood Heights resident Grace Balducci is in market research. Pioneer Press,, "Shout Out: Grace Balducci, Harwood Heights resident ready to hear your opinion," 15 Mar. 2018 And as market research highlights, a brand’s positioning on social and political issues makes a significant difference on whether millennials and Gen Z buys from a brand. Shammara Lawrence, Teen Vogue, "9 Size-Inclusive Lingerie Brands to Support Instead of Victoria's Secret," 14 Nov. 2018 Harry’s remains a relatively small player, with 2 percent of the market, according to Euromonitor International market research firm. Alexandra Olson, The Seattle Times, "After men’s razors, Harry’s launches shaving brand for women," 15 Oct. 2018 The market for security equipment and services in schools was expected to reach $2.7 billion in 2017 and is expected to keep growing, according to IHS Markit, a market research firm. Alexia Fernández Campbell, Vox, "I went to a huge conference on school safety. No one wanted to talk about gun control.," 30 July 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'market research.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of market research

1920, in the meaning defined above

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Last Updated

3 Dec 2018

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Time Traveler for market research

The first known use of market research was in 1920

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market research


English Language Learners Definition of market research

: research that is done to get information about what people want to buy, why they want to buy it, etc.

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Spanish Central: Translation of market research Encyclopedia article about market research

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