market research


Definition of market research

: research into the size, location, and makeup of a product market

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Other Words from market research

market researcher noun

Examples of market research in a Sentence

Recent Examples on the Web The sources of the companies in the report are the market research company Briter Bridges, the mobile communications organization GSMA, and recommendations from the Wheeler Institute’s network. Carlos Mureithi, Quartz, 5 Aug. 2021 In recent months, the price of larger TV models has shot up around 30 percent compared to last summer, according to market research company NPD. Will Knight, Wired, 13 May 2021 Interest in chlorophyll supplements has skyrocketed recently, with a nearly $1 million increase in chlorella sales alone in the first half of 2021 over the same period the previous year, according to market research company SPINS. Jessie Shafer, Better Homes & Gardens, 27 Aug. 2021 One of the top-selling athletic shoes in the U.S. is the Nike Air Force 1, according to market research firm NPD Group — the very shoe that many customizers use as their blank canvass. Khristopher J. Brooks, CBS News, 13 Aug. 2021 According to data from market research firm Canalys, Samsung shipped just 257,000 foldable phones in the three months ending in June, compared with nearly 58 million non-foldable phones. Samantha Murphy Kelly, CNN, 11 Aug. 2021 Demand for less constricting bralettes has grown significantly higher than for push-up and wired bras since 2019, according to the market research firm Edited. Frances Solá-santiago,, 7 Aug. 2021 As of mid-2020, hard seltzer as a retail category was growing at a rate of 215%, according to market research firm Nielsen. Joe Taschler, Milwaukee Journal Sentinel, 5 Aug. 2021 And its rival Byju’s, backed by China’s Tencent and Sequoia, is India’s most valuable unicorn at a valuation of $16.5 billion, according to market research firm CB Insights. Jacky Wong, WSJ, 3 Aug. 2021

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'market research.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of market research

1920, in the meaning defined above

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Time Traveler for market research

Time Traveler

The first known use of market research was in 1920

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Dictionary Entries Near market research

market price

market research


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Statistics for market research

Last Updated

14 Sep 2021

Cite this Entry

“Market research.” Dictionary, Merriam-Webster, Accessed 24 Sep. 2021.

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More Definitions for market research

market research


English Language Learners Definition of market research

: research that is done to get information about what people want to buy, why they want to buy it, etc.

More from Merriam-Webster on market research Encyclopedia article about market research


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