market research

noun

: research into the size, location, and makeup of a product market

market researcher noun

Examples of market research in a Sentence

Recent Examples on the Web

Yet there is still room to win, said Mohit Agrawal, research director at market research firm Counterpoint Research. — Sebastian Herrera, Fortune, 13 Oct. 2026

The optimistic view hinges on how much AI mirrors the smartphone boom, according to Jitesh Ubrani, who covers consumer tech for market research firm The International Data Corporation. — Lisa Eadicicco, CNN Money, 13 Oct. 2026

Chinese car brands are dominating the global market, with their global auto-sales share jumping by nearly 70% from 2020 to 2025, according to market research and consulting firm GlobalData. — Sawdah Bhaimiya, CNBC, 12 Oct. 2026

With oil prices already high, the production cuts are steep enough to affect markets, though other Gulf hurricanes have caused larger disruptions, said Jim Burkhard, global head of crude oil market research for S&P Global Energy. — ABC News, 8 Oct. 2026

Word History

First Known Use

1920, in the meaning defined above

Rhymes for market research

• birch
• lurch
• perch
• search
• interchurch