market research

noun

|Updated on: 13 Aug 2018

Definition of market research

: research into the size, location, and makeup of a product market

—

market researcher

noun

See market research defined for English-language learners

Recent Examples of market research from the Web

In 2016, Samsung, HTC, Google, Sony and Facebook-owned Oculus sold just over 6.1 million headsets worldwide, according to an estimate from SuperData, a videogame market research firm.

— david m. ewalt, WSJ, "The First Real Boom in Virtual Reality? It’s Pornography.," 11 July 2018
Collin Colburn, an analyst at the market research firm Forrester Research, warned that Amazon could do the same thing to the advertising industry.

— NBC News, "Jeff Bezos and Amazon have the advertising industry looking over its shoulder," 5 July 2018
The company leads the market in server shipments and claimed the top spot in U.S. PC shipments in the first quarter, according to market research firm Gartner.

— bloomberg, latimes.com, "Dell stock will trade publicly again, five years after leveraged buyout," 3 July 2018
Dave Sullivan, manager of product analysis at the market research firm AutoPacific Inc. and a former manufacturing manager for Ford Motor Co., said reaching the 5,000-per-week won’t make Tesla profitable by itself.

— Washington Post, "Tesla makes 5,000 Model 3s per week, but can it continue?," 2 July 2018
The market research firm Mintel predicts that menstrual cups could disrupt the tampon market over time.

— loren savini, Allure, "Breaking the Cycle: Meet the People Who Are Fighting to End Period Stigma," 27 June 2018
One 2011 market research report estimated the UAE alone lost $1.4 billion in GDP during the holy month due to the wind down.

— adrian lydon and tom page, CNN, "The business of Ramadan: Religion and capital converge in the UAE," 12 June 2018
The newspaper worked with labor-market research firm EMSI to gather data for 445 prominent universities and colleges, as well as NCAA Division I schools, to see where their alumni move after college.

— wilborn p. nobles iii, NOLA.com, "About a fifth of Tulane graduates stay in New Orleans after graduation: report," 22 May 2018
According to the market research firm ReportLinker, the global market for menstrual cups was valued at $995 million in 2016, and is expected to reach $1.4 billion by 2023.

— emily atkin, The New Republic, "Why Do Americans Refuse to Give Up Tampons?," 21 May 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'market research.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.