Definition of market research
: research into the size, location, and makeup of a product market
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Recent Examples of market research from the Web
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Almost 14 million devices were shipped to schools last year, up from 3 million in 2010, according to the market research firm Futuresource Consulting.
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And revenues are expected to increase 3.2 percent over the next five years, according to a report by IBISWorld, a market research firm.
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In particular, mindfulness meditation, which focuses one’s attention on the present moment, is wildly popular and has ballooned into a billion-dollar business, according to the market research firm IBISWorld.
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Low-cost, long-haul airlines The model has been gaining steam in the last five or six years, according to the Centre for Aviation, a market research and data company, which expects to see some 25 to 30 such airlines by the end of the decade.
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Customers are also starting to demand it: Research from market research and data company Nielsen finds that globally, 66 percent of people will spend more on a product if the company behind that product is socially responsible or sustainable.
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Priority began its rewards program in 2015 as an extra incentive for customers to become active shoppers and save everyone money, said Nathan Foco, the insurer's senior director of market research and consumer analytics.
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But shareholder primacy isn’t a new phenomenon: Birinyi Associates, a market research firm, has tracked $9.9 trillion in stock buyback announcements since 1984.
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Summa launched the multimedia campaign after market research revealed people weren't aware what types of resources are available.
These example sentences are selected automatically from various online news sources to reflect current usage of the word 'market research.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.
First Known Use of market research
1920
MARKET RESEARCH Defined for English Language Learners
market research
Definition of market research for English Language Learners
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: research that is done to get information about what people want to buy, why they want to buy it, etc.
Learn More about market research
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Spanish Central: Translation of market research Britannica.com: Encyclopedia article about market research
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