market research


Definition of market research

: research into the size, location, and makeup of a product market

Keep scrolling for more

Other Words from market research

market researcher noun

Examples of market research in a Sentence

Recent Examples on the Web

Pressed for time at work or school, Americans frequently eat by themselves at breakfast and when snacking, according to the NPD Group, a market research company. Dana Snitzky, Longreads, "Eating Alone," 6 July 2018 The company processes about 1 million skins a year and makes up 63 percent of the ejiao market, according to the Forward Industry Research Institute, a Chinese market research firm. Washington Post, "Donkeys stolen, skinned in Africa to feed Chinese demand," 15 June 2018 The market research group reports that between 2010 and 2016, the market for men's skincare increased in South Korea by 80%, and men spend $26.90 per person per year on skincare products. Vivien Jones, CNN, "Makeup is changing the meaning of masculinity," 14 Mar. 2018 The decision comes at a time when the electric motorcycle market is small but growing: In a 2016 report, market research firm TechNavio projected 45 percent growth in the electric motorcycle industry by 2020., "Harley-Davidson Is Making an Electric Motorcycle," 30 Jan. 2018 The government has conducted market research and a pre-feasibility study with Hatch Group., "Copper Rookie Looks to Glencore and Chinese for Downstream Dream," 26 Apr. 2018 Cryotherapy alone is expected to grow to a $5.6-billion global industry by 2024, up from $2.5 billion in 2016, according to Grand View Research, a market research and consulting company. Ronald D. White,, "In L.A. today, fitness can mean IV drips, vitamin shots and a daily freeze at -292 degrees," 5 Apr. 2018 Last year, sales of midsize trucks in the U.S. rose to 452,335 vehicles, and the segment is expected to grow to more than 529,000 vehicles this year, estimated market research firm LMC Automotive. Chester Dawson, WSJ, "Fiat Chrysler Unveils Jeep-Branded Pickup Truck," 28 Nov. 2018 According to a new research report by the market research and strategy consulting firm, Global Market Insights, Inc., the market to launch commercial satellites will hit $7 billion by 2024, dwarfing the space tourism economy. Joe Pappalardo, Popular Mechanics, "The Virgin Galactic Hype Totally Misses the Point," 13 Dec. 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'market research.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

See More

First Known Use of market research

1920, in the meaning defined above

Keep scrolling for more

Learn More about market research

Statistics for market research

Look-up Popularity

Time Traveler for market research

The first known use of market research was in 1920

See more words from the same year

Keep scrolling for more

More Definitions for market research

market research


English Language Learners Definition of market research

: research that is done to get information about what people want to buy, why they want to buy it, etc.

More from Merriam-Webster on market research

Spanish Central: Translation of market research Encyclopedia article about market research

Comments on market research

What made you want to look up market research? Please tell us where you read or heard it (including the quote, if possible).


having no equal

Get Word of the Day daily email!

Test Your Vocabulary

Words from Greek and Latin Quiz

  • roman forum
  • Which of the following months comes from a Latin word for “ten”?
Name That Thing

Test your visual vocabulary with our 10-question challenge!


Test Your Knowledge - and learn some interesting things along the way.

Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!