market research


Definition of market research

: research into the size, location, and makeup of a product market

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Other Words from market research

market researcher noun

Examples of market research in a Sentence

Recent Examples on the Web The business magazine collaborated with market research firm Statista for its ranking, surveying 75,000 Americans, including 45,000 women, working for businesses that employ more than 1,000 workers. Priscilla Aguirre, Houston Chronicle, "Forbes lists H-E-B as one of the best places to work for women," 5 Aug. 2020 The market research firm said Huawei's victory over Samsung wouldn't have happened without Covid-19. Sherisse Pham, CNN, "Huawei overtakes Samsung in smartphone sales for the first time ever, report says. But it might not last long," 30 July 2020 In a separate report, the market research firm Canalys found that Huawei surpassed Samsung in the second quarter to become the world’s largest smartphone company based on shipments. Grady Mcgregor, Fortune, "Have U.S.-China relations reached the ‘point of no return’?," 30 July 2020 April’s sales of traditional and indoor bikes (and accessories) reached $1 billion—almost double April figures in recent years, according to the NPD Group, a market research company. Stephen Starr, National Geographic, "Americans are flocking to trails. Here’s how Ohio is keeping them safe.," 30 July 2020 Global computer sales shot up by 11% to 72.3 million units in the second quarter compared to the same quarter last year, according to preliminary estimates from IDC, a global market research company. Karen Ho, Quartz, "US computer sales spiked in the rush to work from home," 29 July 2020 Sales of adult leisure bikes tripled in April while overall U.S. bike sales, including kids’ and electric-assist bicycles, doubled from the year before, according to market research firm NPD Group, which tracks retail bike sales. Kelvin Chan, The Denver Post, "Coronavirus pandemic leads to a bicycle boom, and shortage, around world," 14 June 2020 As of the week of June 8, Generation Z, millennials and travelers in the South were the most excited about travel in the next month and were open to travel inspiration, according to Destination Analysts, a travel and tourism market research firm. David Oliver, USA TODAY, "'N95 mask and hand sanitizer at the ready': The COVID-19 pandemic is affecting the future of Gen Z travel," 7 July 2020 The difference is too small to project a winner, said Ipsos, the market research firm that conducted the poll. WSJ, "Poland’s Presidential Election Remains Too Close to Call," 13 July 2020

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'market research.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of market research

1920, in the meaning defined above

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Time Traveler for market research

Time Traveler

The first known use of market research was in 1920

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Statistics for market research

Last Updated

8 Aug 2020

Cite this Entry

“Market research.” Dictionary, Merriam-Webster, Accessed 15 Aug. 2020.

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More Definitions for market research

market research


English Language Learners Definition of market research

: research that is done to get information about what people want to buy, why they want to buy it, etc.

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Spanish Central: Translation of market research Encyclopedia article about market research

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