market research

noun

: research into the size, location, and makeup of a product market
market researcher noun

Examples of market research in a Sentence

Recent Examples on the Web
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There were about 442,000 households with $20 million or more in financial assets as of 2024, according to the latest data from Cerulli Associates, a consulting and market research firm. Robert Frank, CNBC, 22 June 2026 The survey was released at the Art House Audience Trends session at IND/EX, presented by sponsor Filmbot, and conducted by market research consulting firm Avenue ISR with additional data from Rentrak. Pat Saperstein, Variety, 22 June 2026 According to the market research company Ipsos, around 4 in 10 Americans have been scammed while booking places to stay online, and the losses average almost $2,000. Amaia Gavica, Miami Herald, 18 June 2026 As many as 350,000 people work in the industry directly, according to market research firm Gitnux. Kamal Ahmed, Fortune, 15 June 2026 See All Example Sentences for market research

Word History

First Known Use

1920, in the meaning defined above

Time Traveler
The first known use of market research was in 1920

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Cite this Entry

“Market research.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/market%20research. Accessed 24 Jun. 2026.

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