market research

noun

: research into the size, location, and makeup of a product market

market researcher noun

Examples of market research in a Sentence

Recent Examples on the Web

But interest in texture has exploded in recent years, said Jenny Zegler, the principal strategist for food and drink at market research company Mintel. — Dee-Ann Durbin, Los Angeles Times, 14 Sep. 2026

Produced in partnership with market research firm Statista, the list is based on survey responses from more than 50,000 tech workers across all industries at companies with at least 1,000 employees in the United States, according to the publication. — Cheryl V. Jackson, IndyStar, 9 Sep. 2026

Abigail Stuart, founding partner of Day One Strategy, with 20+ years in brand and market research, drives innovation and champions AI. — Abigail Stuart, Forbes.com, 2 Sep. 2026

The field is booming – it was valued at $193 billion in 2024 and is expected to reach $244 billion in 2033, according to a report from Astute Analytics, a market research and advisory firm. — Cara Kelly, USA Today, 30 Aug. 2026

Word History

First Known Use

1920, in the meaning defined above

Rhymes for market research

• birch
• lurch
• perch
• search
• interchurch