market research

noun

: research into the size, location, and makeup of a product market
market researcher noun

Examples of market research in a Sentence

Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Still, tech market research firm Omdia estimated Mac mini shipments grew by double digits in 2025 compared to 2024. Cnn.com Wire Service, Mercury News, 10 Apr. 2026 Sales of bigger bra sizes have fallen, market research firm Circana said, referring to that as a leading indicator that will likely carry over to other clothing categories. Melissa Repko, CNBC, 9 Apr. 2026 For a wide range of previously secure and well-paying white-collar occupations, including computer programming, market research, and financial management, the theoretical exposure is very high—and perhaps inevitably, the report stoked worries about a white-collar recession. Matthew Heimer, Fortune, 7 Apr. 2026 YouGov is an international market research firm that works with hundreds of companies, as well as governments, to provide consumer opinions on everything from movies to politics. Kathy Kristof, San Diego Union-Tribune, 6 Apr. 2026 See All Example Sentences for market research

Word History

First Known Use

1920, in the meaning defined above

Time Traveler
The first known use of market research was in 1920

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Cite this Entry

“Market research.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/market%20research. Accessed 20 Apr. 2026.

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