market research


: research into the size, location, and makeup of a product market
market researcher noun

Example Sentences

Recent Examples on the Web According to market research firm Mintel, the reusable packaging market for beauty and cosmetic products increased by 65% from June 2020 to May 2021 solely in the U.S. — and is expected to rise each year. ELLE, 22 Nov. 2022 Data from market research firm Mobility Foresights shows that Lime and Bird have the largest share of the e-scooter market in the US. Zoë Corbyn, Fortune, 21 Nov. 2022 Although the e-reader category has shrunk over time — many market research firms have stopped tracking sales and Amazon does not publicly share Kindle sales numbers — the Kindle continues to see demand as a reading device for a handful of reasons. Samantha Murphy Kelly, CNN, 20 Nov. 2022 The ad builds off an online study conducted by the market research agency OnePoll on behalf of the Kiddie Academy Educational Child Care system. Alison Cross, Hartford Courant, 6 Nov. 2022 Amazon has the largest share of online commerce, about 38%, but its market share has plateaued in recent years, according to market research firm Insider Intelligence. Sebastian Herrera, WSJ, 28 Oct. 2022 At six foot, three inches, Babayigit’s impromptu market research unnerves some people. Abram Brown, Forbes, 25 July 2022 Thanks to voice response and other patient-centric market research and communications technologies, patients are speaking more than ever before, and the life sciences industry is not only listening, but incorporating their recommendations. Fabio Gratton, Forbes, 11 Nov. 2022 Prices overall have surged 12.4% through October versus a year ago, but analysts at the market research firm NielsenIQ say there are some deals to be had. Alexandra Meeks, CNN, 11 Nov. 2022 See More

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'market research.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

Word History

First Known Use

1920, in the meaning defined above

Time Traveler
The first known use of market research was in 1920

Dictionary Entries Near market research

Cite this Entry

“Market research.” Dictionary, Merriam-Webster, Accessed 28 Nov. 2022.

More from Merriam-Webster on market research

Last Updated: - Updated example sentences
Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!

Words Named After People

  • name tags
  • Namesake of the leotard, Jules Léotard had what profession?
True or False

Test your knowledge - and maybe learn something along the way.

Universal Daily Crossword

A daily challenge for crossword fanatics.