Definition of market research
:research into the size, location, and makeup of a product market
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market research
noun
From the M-W Editors
First Known Use of market research
1920
MARKET RESEARCH Defined for English Language Learners
market research
noun
Definition of market research for English Language Learners
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: research that is done to get information about what people want to buy, why they want to buy it, etc.
Learn More about market research
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Britannica.com: Encyclopedia article about market research
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