landing page

noun

plural landing pages

: a web page that is accessed by following a specific link (as in a marketing email or social media post) and that has one clear purpose (such as adding the user's address to a list or selling a product)

The landing page is one of the most important indicators for evaluating the quality of advertising.

—Milad Shemshaki et al.

The campaign is further supported online, with a full homepage takeover directing customers to a dedicated landing page showcasing all participating brands and deals.

—Jake Kennedy

Examples of landing page in a Sentence

Recent Examples on the Web

Ask your marketing team to publish a landing page, reorganize a service page or launch a campaign. — James Fratzke, Forbes.com, 25 Sep. 2026

The user followed the advertisement to a convincing landing page. — Kurt Knutsson, FOXNews.com, 23 Sep. 2026

After the retailer launched its back-to-school campaign in July, the company tracked almost 1 million sessions on the landing page directly from the campaign, according to chief marketing officer Stacy Doren. — Jennie Bell, Footwear News, 23 Sep. 2026

Trump’s endorsement and Donalds’ photo with the president is now featured on a separate endorsements landing page instead. — Claire Heddles, Miami Herald, 22 Sep. 2026

Word History

First Known Use

1998, in the meaning defined above