landing page

noun

plural landing pages

: a web page that is accessed by following a specific link (as in a marketing email or social media post) and that has one clear purpose (such as adding the user's address to a list or selling a product)

The landing page is one of the most important indicators for evaluating the quality of advertising.

—Milad Shemshaki et al.

The campaign is further supported online, with a full homepage takeover directing customers to a dedicated landing page showcasing all participating brands and deals.

—Jake Kennedy

Word History

First Known Use

1998, in the meaning defined above