influencer

noun

in·​flu·​enc·​er ˈin-ˌflü-ən(t)-sər 

especially Southern in-ˈflü-

plural influencers

: one who exerts influence : a person who inspires or guides the actions of others

The old theme of laziness and mellowness runs counter to today's influencers, who are businesspeople and upscale inspirational promoters of a go-getter way of life.

—John C. Dvorak

often, specifically : a person who is able to generate interest in something (such as a consumer product) by posting about it on social media

An influencer can write a holiday recipe, sponsored by a food brand, and that content and the associated brand awareness will still resonate with audiences in a year's time.

—Danielle Wiley

While Linh and other elite influencers are usually personally invited by hotel brands, an onslaught of lesser-known wannabes has left hotels scrambling to deal with a deluge of requests for all-expense-paid vacations in exchange for some social media posts.

—Taylor Lorenz

The woman who's been called the "future of fashion" has advice for aspiring Instagram influencers: Stop with the staged photos posing with croissants or balloons against a beautiful backdrop.

—Alix Langone

Examples of influencer in a Sentence

Recent Examples on the Web

According to Hirshleifer-Penn, those clients include celebrities, influencers, and NFL players. —Kati Chitrakorn, CNN Money, 4 Feb. 2026

The trio joined showrunner, creator and executive producer Annie Weisman, who moderated their panel in front of 300 journalists, influencers and content creators, in what marked the first lengthy chat about the eight-episode series. —Chris Gardner, HollywoodReporter, 4 Feb. 2026

The influencer — whose real name is Da Sol Lee — boasted millions of followers across platforms, including YouTube and Instagram, the latter of which is now deactivated. —Zoey Lyttle, PEOPLE, 4 Feb. 2026

Cameron Diaz, Keanu Reeves, Chris Pratt, Amy Adams, Colin Farrell and more showed to create buzz with global press and influencers. —Matt Donnelly, Variety, 4 Feb. 2026

Word History

First Known Use

1662, in the meaning defined above

Kids Definition

influencer

noun

in·​flu·​enc·​er

: one who exerts influence : a person who inspires or guides the actions of others