in·​flu·​enc·​er ˈin-ˌflü-ən(t)-sər How to pronounce influencer (audio)
 especially Southern  in-ˈflü-
plural influencers
: one who exerts influence : a person who inspires or guides the actions of others
The old theme of laziness and mellowness runs counter to today's influencers, who are businesspeople and upscale inspirational promoters of a go-getter way of life.John C. Dvorak
often, specifically : a person who is able to generate interest in something (such as a consumer product) by posting about it on social media
While Linh and other elite influencers are usually personally invited by hotel brands, an onslaught of lesser-known wannabes has left hotels scrambling to deal with a deluge of requests for all-expense-paid vacations in exchange for some social media posts. Taylor Lorenz
The woman who's been called the "future of fashion" has advice for aspiring Instagram influencers: Stop with the staged photos posing with croissants or balloons against a beautiful backdrop. Alix Langone

Examples of influencer in a Sentence

Recent Examples on the Web As if being a TikTok dance-craze icon or a reality-TV star, who then becomes an influencer — a nobody who gets to be the corporate flavor of the month — were a viable career option. Owen Gleiberman, Variety, 16 May 2024 As women’s basketball continues to ascend in prominence, there’s been an ongoing discussion about how female athletes are becoming our next beauty & fashion influencers. Ruth Etiesit Samuel, Essence, 15 May 2024 Since 2018, Rowling has shown an affinity for anti-trans influencers and helped to stoke panic over changing norms around gender identity and language. Miles Klee, Rolling Stone, 13 May 2024 Many popular creators either endorse or collaborate with these brands who want to leverage the influencers’ young audience. Carlton Gillespie, Miami Herald, 10 May 2024 Clips began to roll out in early 2023, with one such video on Aune’s TikTok account featuring the influencer dancing with Dasha that went viral (with 29.4 million views on the platform to date). Jessica Nicholson, Billboard, 7 May 2024 So popular was battling on YouTube that successful rap battle leagues emerged, turning participants into influencers that accumulate large followings. C. Brandon Ogbunu, WIRED, 6 May 2024 The influencer and Sports Illustrated Swimsuit model, 30, married Lane Armstrong at her family's six-acre estate in La Quinta, California, on May 4, surrounded by 230 guests. Erin Clack, Peoplemag, 5 May 2024 But the Krans aesthetic is unique for its rebellion against the typical perky, pastel look often used on yoga mats and reusable water bottles — even though her work can be spotted on the shelves and shrines of influencers across the wellness industry. Simone Wilson, Los Angeles Times, 2 May 2024

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'influencer.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

First Known Use

1662, in the meaning defined above

Time Traveler
The first known use of influencer was in 1662

Dictionary Entries Near influencer

Cite this Entry

“Influencer.” Dictionary, Merriam-Webster, Accessed 19 May. 2024.

Kids Definition


: one who exerts influence : a person who inspires or guides the actions of others
Last Updated: - Updated example sentences
Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!