influencer

noun

in·​flu·​enc·​er ˈin-ˌflü-ən(t)-sər 

 especially Southern  in-ˈflü-

plural influencers

: one who exerts influence : a person who inspires or guides the actions of others

The old theme of laziness and mellowness runs counter to today's influencers, who are businesspeople and upscale inspirational promoters of a go-getter way of life.

—John C. Dvorak

often, specifically : a person who is able to generate interest in something (such as a consumer product) by posting about it on social media

While Linh and other elite influencers are usually personally invited by hotel brands, an onslaught of lesser-known wannabes has left hotels scrambling to deal with a deluge of requests for all-expense-paid vacations in exchange for some social media posts.

—Taylor Lorenz

The woman who's been called the "future of fashion" has advice for aspiring Instagram influencers: Stop with the staged photos posing with croissants or balloons against a beautiful backdrop.

—Alix Langone

Examples of influencer in a Sentence

Recent Examples on the Web

Kiser, 26, is a social media influencer who shares lifestyle and vlog-style content. —Rebecca Morin, USA Today, 20 May 2025

The issue at hand won’t be solved with better messaging, another podcast, or a new influencer to follow. —Reshma Saujani, Time, 19 May 2025

Beauty influencers and brand founders now command virtual stages, hosting real-time demonstrations that turn passive scrolling into instant purchases. —Christopher Yang, Forbes.com, 19 May 2025

Prophecies about salvation, spiritual warfare, and diabolic foes merged seamlessly into American evangelicalism; the disorientation of the pandemic deepened the appeal, and Q’s ideas found believers among yoga instructors, wellness influencers, and suburban moms. —Manvir Singh, New Yorker, 17 May 2025

Word History

First Known Use

1662, in the meaning defined above

Kids Definition

influencer

noun

in·​flu·​enc·​er

: one who exerts influence : a person who inspires or guides the actions of others