hard sell

noun

Definition of hard sell

: aggressive high-pressure salesmanship — compare soft sell

Examples of hard sell in a Sentence

Such an expensive project will be a hard sell during these slow economic times.
Recent Examples on the Web Nuclear has until now been a hard sell for a public that hasn’t forgotten previous meltdowns. Mike Desocio, The Christian Science Monitor, "Trees store carbon, but a wind farm produces power. Which is greener?," 23 Mar. 2021 His strategy has been a hard sell, especially in North County and East County areas where, until the pandemic, freeways were crowded with commuters. Phil Diehl, San Diego Union-Tribune, "Emergency repairs to shore up Del Mar bluff expected to cost $10.5 million," 20 Mar. 2021 Convincing crypto users to switch to low-energy alternatives was always going to be a hard sell. Lawrence Wintermeyer, Forbes, "Climate-Positive Crypto Art: The Next Big Thing Or NFT Overreach?," 19 Mar. 2021 Laiken Jordahl, borderlands campaigner at the nonprofit Center for Biological Diversity, says tearing down the wall might be a hard sell. April Reese, Scientific American, "Some Ecological Damage from Trump’s Rushed Border Wall Could Be Repaired," 25 Jan. 2021 Still, endorsing his move to Tennessee was a hard sell. NBC News, "Ohio University basketball standout overcomes tragedy and HS career on bench en route to stardom," 19 Dec. 2020 Bancel was walking home across the Longfellow Bridge from Cambridge to Boston one winter night, when Afeyan called and turned on the hard sell. Karen Weintraub, USA TODAY, "US gets more help in raging battle against COVID-19 as FDA authorizes Moderna vaccine, the second allowed for emergency use," 18 Dec. 2020 To him, the romance of language, the allure of the automobile, emotion of any kind, diluted the hard sell. Bruce Mccall, The New Yorker, "My Life in Cars," 12 Dec. 2020 But asking the public to simply trust the validity of internal investigations can be a hard sell, experts say. James Queally, Los Angeles Times, "For years, California police agencies have rejected almost every racial profiling complaint they received," 14 Dec. 2020

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'hard sell.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of hard sell

1945, in the meaning defined above

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Time Traveler for hard sell

Time Traveler

The first known use of hard sell was in 1945

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Statistics for hard sell

Last Updated

31 Mar 2021

Cite this Entry

“Hard sell.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/hard%20sell. Accessed 17 Apr. 2021.

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More Definitions for hard sell

hard sell

noun

English Language Learners Definition of hard sell

: an aggressive way of selling something
US : something that is difficult to sell : something that others are not willing or likely to accept

Comments on hard sell

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