Examples of hard sell in a Sentence
Such an expensive project will be a hard sell during these slow economic times.
Recent Examples of hard sell from the Web
But given the timing and statements about that, that’d be a really hard sell.
But congestion pricing remained a hard sell, and not just to lawmakers.
The concept – Metallica with touches of the Dubliners – was a hard sell in 1993.
At first glance Artsy’s auction side seems a much harder sell.
He and two co-founders are building a way for consumers to more easily buy what has notoriously been a hard sell: annuity contracts, both those that create an immediate income stream and others that produce income years down the road.
Apple's $1,000 iPhone X has apparently proven to be a hard sell for many.
This programme was always a hard sell to frugal north Europeans.
For investors, though, the petro may be a hard sell, given that the system will be designed and controlled by the Venezuelan government, which has not been the most reliable financial player.
These example sentences are selected automatically from various online news sources to reflect current usage of the word 'hard sell.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.
Financial Definition of HARD SELL
What It Is
A hard sell is an aggressive sales tactic used to persuade customers to make an immediate purchase. It is the opposite of a soft sell.
How It Works
In a hard sell, a salesperson tries to sell a product or service by applying pressure that suggests a sense of urgency to the buyer. A hard sell is closely associated with short-term advertising and the assumption that consumers are inherently indecisive. For this reason, many rationalize hard selling as a way to ensure that a buyer benefits and does not miss an opportunity.
For example, someone selling a mattress may engage in hard selling by explaining its long-term orthopedic and health benefits while telling the customer that he or she will get an especially great price if the mattress is purchased that day.
Why It Matters
Salespersons must take great care when conducting a hard sell as excessive pressure may appear to customers as a dishonest attempt to make money quickly and manipulate customers.
HARD SELL Defined for English Language Learners
Definition of hard sell for English Language Learners
: an aggressive way of selling something
: something that is difficult to sell : something that others are not willing or likely to accept
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