hard sell

noun

Definition of hard sell

: aggressive high-pressure salesmanship — compare soft sell

Examples of hard sell in a Sentence

Such an expensive project will be a hard sell during these slow economic times.

Recent Examples on the Web

This sandbar wedged between the Pacific Ocean and Mission Bay was a hard sell, with narrow lots going for as little as $450. San Diego Union-Tribune, "Mission Beach: Small lots, big roller coaster," 27 June 2019 These devices are hard sells, particularly because most cost $150 or more. Valentina Palladino, Ars Technica, "Lenovo Smart Clock review: A small smart display that doesn’t display much," 3 June 2019 Car shoppers headed to a dealership are in store for a hard sell on something other than a vehicle. Adrienne Roberts, WSJ, "Add-On Services Emerge as Car Dealers’ Profit Generator," 7 Apr. 2019 But people used to other forms of public transport might be a harder sell. Doug Ferrar, baltimoresun.com, "Uber business booming at Delaware beaches," 9 July 2017 Facebook hardware chief Andrew Bosworth gives Sarah Frier the hard sell for Portal. Casey Newton, The Verge, "The fake video era of US politics has arrived on Twitter," 9 Nov. 2018 For now, bringing major productions to Washington remains a hard sell. Ashraf Khalil, The Seattle Times, "Anywhere but Washington: Why DC stories rarely film in DC," 23 Oct. 2018 Throughout history Christian teachings about the limits and purposes of human sexuality have often proved a hard sell. William Mcgurn, WSJ, "When the Cardinal Sins," 30 July 2018 One policy change many thought would be non-controversial turned out to be a harder sell: banning bump stocks. Ryan J. Foley, Fox News, "AP: Despite shootings, states return to familiar patterns," 26 Sep. 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'hard sell.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of hard sell

1945, in the meaning defined above

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Statistics for hard sell

Last Updated

5 Jul 2019

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Time Traveler for hard sell

The first known use of hard sell was in 1945

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More Definitions for hard sell

hard sell

noun

Financial Definition of hard sell

What It Is

A hard sell is an aggressive sales tactic used to persuade customers to make an immediate purchase. It is the opposite of a soft sell.

How It Works

In a hard sell, a salesperson tries to sell a product or service by applying pressure that suggests a sense of urgency to the buyer. A hard sell is closely associated with short-term advertising and the assumption that consumers are inherently indecisive. For this reason, many rationalize hard selling as a way to ensure that a buyer benefits and does not miss an opportunity.

For example, someone selling a mattress may engage in hard selling by explaining its long-term orthopedic and health benefits while telling the customer that he or she will get an especially great price if the mattress is purchased that day.

Why It Matters

Salespersons must take great care when conducting a hard sell as excessive pressure may appear to customers as a dishonest attempt to make money quickly and manipulate customers.

Source: Investing Answers

hard sell

noun

English Language Learners Definition of hard sell

: an aggressive way of selling something
US : something that is difficult to sell : something that others are not willing or likely to accept

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Rhyming Dictionary: Words that rhyme with hard sell

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