Examples of hard sell in a Sentence
Such an expensive project will be a hard sell during these slow economic times.
Recent Examples of hard sell from the Web
Projection: McCray has value and Don Brown loves him enough to give the hard sell to any NFL team that comes calling.
Outsiders had good reason to think Nimmo would never develop any pop, and a corner outfielder without pop, no matter how superlative his on-base skills, is a hard sell.
While her Indian sauces were a hard sell, the syrup found a market right away, including at Rainbow Grocery in San Francisco and the online grocer Good Eggs, and will be at Whole Foods in the fall.
Earlier in the day, over tomato soup and thyme roasted chicken, the president had done his own hard sell, welcoming a dozen or so television anchors to lunch at the White House, a tradition before State of the Union speeches.
Morcilla can, however, be a hard sell for those who discover that its principal flavoring agent is blood.
For 45 long, miserable years, this tour been the hardest sell in sports, peddling hope and relying on the blind faith and loyalty of long-suffering South Texas fans of Space City’s team.
Possible solutions to the excess pink problem are relaxing catch limits for commercial fishermen and reduced hatchery releases of pink salmon each year, but Springer knows both of those are a hard sell.
But board members have said that would be a hard sell.
These example sentences are selected automatically from various online news sources to reflect current usage of the word 'hard sell.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.
Financial Definition of HARD SELL
What It Is
A hard sell is an aggressive sales tactic used to persuade customers to make an immediate purchase. It is the opposite of a soft sell.
How It Works
In a hard sell, a salesperson tries to sell a product or service by applying pressure that suggests a sense of urgency to the buyer. A hard sell is closely associated with short-term advertising and the assumption that consumers are inherently indecisive. For this reason, many rationalize hard selling as a way to ensure that a buyer benefits and does not miss an opportunity.
For example, someone selling a mattress may engage in hard selling by explaining its long-term orthopedic and health benefits while telling the customer that he or she will get an especially great price if the mattress is purchased that day.
Why It Matters
Salespersons must take great care when conducting a hard sell as excessive pressure may appear to customers as a dishonest attempt to make money quickly and manipulate customers.
HARD SELL Defined for English Language Learners
Definition of hard sell for English Language Learners
: an aggressive way of selling something
: something that is difficult to sell : something that others are not willing or likely to accept
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