Examples of hard sell in a Sentence
Such an expensive project will be a hard sell during these slow economic times.
Recent Examples of hard sell from the Web
This preservation work is often a hard sell, though, as communities want the water for agriculture.
The Austrian composer’s main body of work, his nine spiritually effusive, lyrically languorous and climactically clangorous symphonies that last an hour or more (sometimes much more) are a hard sell.
Finally, Mullen has consistently lured talent to Starkville, a much harder sell to recruits than Gainesville.
Other efforts have involved a statewide tax on such drinks, but that requires a two-thirds vote of the Legislature and has been a hard sell.
Democrats also want some kind of deal on how to handle the expiration of the Deferred Action for Childhood Arrivals (DACA) program -- which is a hard sell for conservatives.
For that reason, shuttering markets has been a particularly hard sell.
His autism makes him a hard sell to join the surgical staff at San Jose St. Bonaventure Hospital, where the board is wary of hiring him, but hospital president Dr. Aaron Glassman (Richard Schiff) is determined to have him on staff.
But doing puppetry can be a hard sell in this day and age, writes Elizabeth Blair for NPR.
These example sentences are selected automatically from various online news sources to reflect current usage of the word 'hard sell.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.
First Known Use of hard sell
Financial Definition of HARD SELL
What It Is
A hard sell is an aggressive sales tactic used to persuade customers to make an immediate purchase. It is the opposite of a soft sell.
How It Works
In a hard sell, a salesperson tries to sell a product or service by applying pressure that suggests a sense of urgency to the buyer. A hard sell is closely associated with short-term advertising and the assumption that consumers are inherently indecisive. For this reason, many rationalize hard selling as a way to ensure that a buyer benefits and does not miss an opportunity.
For example, someone selling a mattress may engage in hard selling by explaining its long-term orthopedic and health benefits while telling the customer that he or she will get an especially great price if the mattress is purchased that day.
Why It Matters
Salespersons must take great care when conducting a hard sell as excessive pressure may appear to customers as a dishonest attempt to make money quickly and manipulate customers.
HARD SELL Defined for English Language Learners
Definition of hard sell for English Language Learners
: an aggressive way of selling something
: something that is difficult to sell : something that others are not willing or likely to accept
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