hard sell

noun

Definition of hard sell

: aggressive high-pressure salesmanship — compare soft sell

Examples of hard sell in a Sentence

Such an expensive project will be a hard sell during these slow economic times.
Recent Examples on the Web But despite the proliferation of research and investment, AI products are still a hard sell for many radiology practices — even those at academic centers leading clinical research into deep learning. Katie Palmer, STAT, 5 Dec. 2021 Many restaurant and home chefs prefer cooking on gas-burning ranges, and persuading some to switch to electric stovetops is proving to be a hard sell—a sentiment the natural-gas industry has seized on to rally opposition to new local ordinances. WSJ, 17 July 2021 Even among the green vegetable-averse, snap peas aren’t typically a hard sell. Washington Post, 16 Apr. 2022 Boosting child vaccination rates to more robust levels may prove to be a hard sell, however. Los Angeles Times, 15 Apr. 2022 With poultry prices up as much as 50% in the last month, his is a hard sell. Taylor Luck, The Christian Science Monitor, 13 Apr. 2022 That has been a hard sell to the Jets fan base, who are watching a team that is on the verge of missing the playoffs for the 11th straight season — matching the franchise record for futility set from 1970-80. Andy Vasquez, USA TODAY, 24 Nov. 2021 Kirk's message is a hard sell to most young people. Thomas Beaumont, ajc, 17 Nov. 2021 Pitch-black satire can be a hard sell, but the Academy often eats it up. Maureen Lee Lenker, EW.com, 19 Mar. 2022 See More

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'hard sell.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

First Known Use of hard sell

1945, in the meaning defined above

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Time Traveler for hard sell

Time Traveler

The first known use of hard sell was in 1945

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Dictionary Entries Near hard sell

hard seed

hard sell

hard-set

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Statistics for hard sell

Last Updated

6 May 2022

Cite this Entry

“Hard sell.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/hard%20sell. Accessed 17 May. 2022.

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