Examples of hard sell in a Sentence
Such an expensive project will be a hard sell during these slow economic times.
Recent Examples of hard sell from the Web
Expanding business ties with the U.S. has also proven a hard sell.
At this early point, the whole bill has some image problems, with the corporate tax cuts being a particularly hard sell.
That's a hard sell after Jan. 1, the installer of 10 years said.
But these trucks cost more, making them a harder sell in the U.S.
The property, which opened eight years ago, was always a bit of a hard sell.
But Thomson finds that thinking a hard sell in the Bend area.
The insurance industry is driven by commissions, so the idea of taking out a cheaper—and less profitable—policy could be a hard sell.
Deterrence is a hard sell for an affluent and leisured society convinced that its supposed success at evolving and improving human nature has made the tough lessons of the past seem prosaic and irrelevant.
These example sentences are selected automatically from various online news sources to reflect current usage of the word 'hard sell.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.
First Known Use of hard sell
Financial Definition of HARD SELL
What It Is
A hard sell is an aggressive sales tactic used to persuade customers to make an immediate purchase. It is the opposite of a soft sell.
How It Works
In a hard sell, a salesperson tries to sell a product or service by applying pressure that suggests a sense of urgency to the buyer. A hard sell is closely associated with short-term advertising and the assumption that consumers are inherently indecisive. For this reason, many rationalize hard selling as a way to ensure that a buyer benefits and does not miss an opportunity.
For example, someone selling a mattress may engage in hard selling by explaining its long-term orthopedic and health benefits while telling the customer that he or she will get an especially great price if the mattress is purchased that day.
Why It Matters
Salespersons must take great care when conducting a hard sell as excessive pressure may appear to customers as a dishonest attempt to make money quickly and manipulate customers.
HARD SELL Defined for English Language Learners
Definition of hard sell for English Language Learners
: an aggressive way of selling something
: something that is difficult to sell : something that others are not willing or likely to accept
Learn More about hard sell
Seen and Heard
What made you want to look up hard sell? Please tell us where you read or heard it (including the quote, if possible).