hard sell

noun

: aggressive high-pressure salesmanship compare soft sell

Examples of hard sell in a Sentence

Such an expensive project will be a hard sell during these slow economic times.
Recent Examples on the Web The company has struggled to transition to mass production since going public in 2021, and the high prices of its models have been a hard sell as overall demand for EVs fades. Edward Ludlow, Fortune, 7 Mar. 2024 Getting Senegalese voters excited for election day right now is a hard sell though, because no one actually knows when the vote will take place. Ayen Deng Bior, The Christian Science Monitor, 1 Mar. 2024 There’s no doubt that the drive to add another cost to production budgets that have already spiraled in recent years will be a hard sell at a time when Hollywood’s traditional giants are under extreme financial pressure. William Earl, Variety, 26 Feb. 2024 And then, there’s the reality of the market: small phones are a hard sell. Allison Johnson, The Verge, 20 Feb. 2024 Defending the rights of academics may be a hard sell today, as trust in higher education has dropped sharply amid partisan debates about teaching and concern over debt and high college costs. Jennifer Schuessler, New York Times, 16 Feb. 2024 Unabashedly sporting the most inauspicious of titles, a three-hour running time and a logline that features terminally ill elders and self-destructive descendants, German feature Dying (Sterben) looks like a hard sell on paper. Leslie Felperin, The Hollywood Reporter, 19 Feb. 2024 The new feature being tested links to products on regular users’ posts without the hard sell, potentially making the experience more palatable for visitors just looking to be entertained. Alex Barinka, Fortune, 29 Jan. 2024 As such, the pitch is almost always the hard sell—intense, elemental sensation, immediately delivered. Jackson Arn, The New Yorker, 13 Nov. 2023

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'hard sell.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

First Known Use

1945, in the meaning defined above

Time Traveler
The first known use of hard sell was in 1945

Dictionary Entries Near hard sell

Cite this Entry

“Hard sell.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/hard%20sell. Accessed 19 Apr. 2024.

Last Updated: - Updated example sentences
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