hard sell

noun

: aggressive high-pressure salesmanship compare soft sell

Examples of hard sell in a Sentence

Such an expensive project will be a hard sell during these slow economic times.
Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
In 2008, a slight majority of state voters were persuaded by Schwarzenegger’s hard sell and a grossly dishonest official ballot argument to provide just under $10 billion in bond seed money for a $43 billion statewide bullet-train system that they were told would be complete by 2020. U T Editorial Board, San Diego Union-Tribune, 19 Sep. 2025 Republicans control a trifecta in Washington — the House, Senate and White House — meaning that blaming Democrats for a shutdown could be a hard sell. Aris Folley, The Hill, 8 Sep. 2025 Sean Payton put the hard sell on Sam Ehlinger over the past few days. Parker Gabriel, Denver Post, 28 Aug. 2025 The car business is one with razor-thin margins; adding any new component to a vehicle can be a hard sell. Aarian Marshall, Wired News, 22 Aug. 2025 See All Example Sentences for hard sell

Word History

First Known Use

1945, in the meaning defined above

Time Traveler
The first known use of hard sell was in 1945

Browse Nearby Words

Cite this Entry

“Hard sell.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/hard%20sell. Accessed 8 Oct. 2025.

Last Updated: - Updated example sentences
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