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half run

noun
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Definition of half run

: a contract purchased from an advertising agency whereby a card of a type suitable for bus, subway, or train advertising is required to be placed in half of the cars in a specified district

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“Half run.” The Merriam-Webster.com Dictionary, Merriam-Webster Inc., https://www.merriam-webster.com/dictionary/half%20run. Accessed 12 December 2019.

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