Definition of greenwashing
: expressions of environmentalist concerns especially as a cover for products, policies, or activities
Recent Examples of greenwashing from the Web
There’s a practice called greenwashing, whereby polluting companies devote relatively minor resources to environmental causes to reap public relations windfalls.
And less-than-honest properties and tour operators embellish their Earth-friendly achievements, an act of falsehood called greenwashing.
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Origin and Etymology of greenwashing
1green (environmentalist) + brainwashing
First Known Use: 1989See Words from the same year
Financial Definition of GREENWASHING
What It Is
Greenwashing is the act of misleading customers and potential customers into believing that a product or service is environmentally friendly.
How It Works
Let's say Company XYZ produces a new line of plastic food containers. It labels the containers "tree friendly" because they are not made from wood or forest products. This creates the perception that the company is not harming nature to make the food containers, when in fact it is using petroleum products that many argue are more harmful to the environment. Company XYZ is attempting to greenwash its products.
Why It Matters
Greenwashing is deceptive advertising often intended to increase sales rather than inform customers. Additionally, greenwashing often covers up activities that are in fact harmful to the environment. There are many ways to greenwash, and it is up to consumers to think carefully about a company's claims.
Seen and Heard
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