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A game changer is a person or thing that radically changes an industry or a company.
For instance, when Apple introduced the iPod, the product was a game changer. It revolutionized the way in which music was purchased and consumed. Though other companies had already launched MP3 players, Apple's product had a more attractive design, a big marketing budget, and, most important, a music platform (iTunes) that virtually dictated how music would be distributed going forward.
Game changers are disruptive. They are sometimes crazy ideas. But if they work, they can be wildly lucrative. Unfortunately, they don't come along often.
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