focus group
noun
: a small group of people whose response to something (such as a new product or a politician's image) is studied to determine the response that can be expected from a larger population
Examples of focus group in a Sentence
Recent Examples on the Web
The New Georgia Project, a nonpartisan voter mobilization group, has held more focus groups with voters and adjusted its talking points during canvassing operations to address disaffected younger voters and the policy issues that matter to them.
—
Maya King, New York Times, 17 Apr. 2024
Some people in focus groups criticized her clothes or compared her to Hillary Clinton in comments that seemed to validate those concerns.
—Noah Bierman, Los Angeles Times, 16 Apr. 2024
When my internal communications agency has fielded surveys and run focus groups with non-desk employees in industries including manufacturing, restaurants, retail, hospitality and healthcare, participants share an awareness of the cascade’s shortcomings.
—Elizabeth Baskin, Forbes, 22 Feb. 2024
The focus groups are made up of people representing the district's teachers, administrators, classified staff and students.
—Danny Shameer, arkansasonline.com, 27 Mar. 2024
To register for a specific focus group, visit https://www.cupertino.gov/budgetoutreachevents.
—Anne Gelhaus, The Mercury News, 30 Mar. 2024
Along with the survey, trail organizers will glean feedback from focus groups and at popup events along the trail.
—The Indianapolis Star, 28 Mar. 2024
The project drew from focus groups, as well as census and survey data.
—Juliana Kim, NPR, 27 Mar. 2024
Wavering Black voters aren’t happy with Biden or Trump
A focus group of Black voters in North Carolina who view both Joe Biden and Trump negatively are clearly dissatisfied with the president, but see the former president as an unacceptable choice in the 2024 election.
—Elizabeth Robinson, NBC News, 1 Mar. 2024
Maya King, New York Times, 17 Apr. 2024
Some people in focus groups criticized her clothes or compared her to Hillary Clinton in comments that seemed to validate those concerns.
—Noah Bierman, Los Angeles Times, 16 Apr. 2024
When my internal communications agency has fielded surveys and run focus groups with non-desk employees in industries including manufacturing, restaurants, retail, hospitality and healthcare, participants share an awareness of the cascade’s shortcomings.
—Elizabeth Baskin, Forbes, 22 Feb. 2024
The focus groups are made up of people representing the district's teachers, administrators, classified staff and students.
—Danny Shameer, arkansasonline.com, 27 Mar. 2024
To register for a specific focus group, visit https://www.cupertino.gov/budgetoutreachevents.
—Anne Gelhaus, The Mercury News, 30 Mar. 2024
Along with the survey, trail organizers will glean feedback from focus groups and at popup events along the trail.
—The Indianapolis Star, 28 Mar. 2024
The project drew from focus groups, as well as census and survey data.
—Juliana Kim, NPR, 27 Mar. 2024
Wavering Black voters aren’t happy with Biden or Trump
A focus group of Black voters in North Carolina who view both Joe Biden and Trump negatively are clearly dissatisfied with the president, but see the former president as an unacceptable choice in the 2024 election.
—Elizabeth Robinson, NBC News, 1 Mar. 2024
These examples are programmatically compiled from various online sources to illustrate current usage of the word 'focus group.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.
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Cite this Entry
“Focus group.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/focus%20group. Accessed 2 May. 2024.
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