diversify

verb

di·​ver·​si·​fy də-ˈvər-sə-ˌfī 

dī-

diversified; diversifying

transitive verb

1

: to make diverse or composed of unlike elements : give variety to

diversify a course of study

2

: to balance (an investment portfolio) defensively by dividing funds among securities (see security sense 3) of different industries or of different classes

diversify your investments

3

: to increase the variety of the products of

diversify the company

intransitive verb

1

: to produce variety

encouraging farmers to diversify

2

: to engage in varied operations

diversifying into online services

diversifier

də-ˈvər-sə-ˌfī(-ə)r 

dī-

noun

Examples of diversify in a Sentence

The country is diversifying its energy sources.

farmers who want to diversify their crops

The new CEO's chief aim is to diversify the company.

The company needs to diversify.

Many publishing companies have diversified into online services.

Recent Examples on the Web

Under Price John, the company began investing in e-commerce, shifting orders to stores instead of its distribution center and diversifying its sales beyond just malls to turn around the company. —Laya Neelakandan, CNBC, 20 Dec. 2025

Guns and Race In 2015, the National Shooting Sports Foundation gathered supporters at a conference in Savannah, Georgia, and urged the firearm industry to diversify its customer base, according to a YouTube video and reports from Everytown for Gun Safety and the Violence Policy Center. —Fred Clasen-Kelly, USA Today, 19 Dec. 2025

The new city is part of Bhutan’s efforts to diversify its economy, but the bitcoin strategy carries risk, as a fall in price could dent the country’s coffers. —Alexander Onukwue, semafor.com, 19 Dec. 2025

The company has recently diversified beyond its core social media platform into cryptocurrency, artificial intelligence, and streaming services. —Dave Smith, Fortune, 18 Dec. 2025

Word History

Etymology

Middle English dyversefyen "to change, vary," borrowed from Anglo-French & Medieval Latin; Anglo-French diversefier, diversifier "to change, vary, be variable, be different," borrowed from Medieval Latin dīversificāre "to differentiate, differ, disagree, be at variance," verbal derivative of Late Latin dīversificus "varied," from Latin dīversus "turned in different directions, differing" + -i- -i- + -ficus -fic — more at diverse

First Known Use

15th century, in the meaning defined at transitive sense 1

Rhymes for diversify

• acidify
• alveoli
• areolae
• demystify
• detoxify
• disqualify
• electrify
• exemplify
• fasciculi
• identify
• indemnify
• intensify

Kids Definition

diversify

verb

di·​ver·​si·​fy də-ˈvər-sə-ˌfī 

dī-

diversified; diversifying

1

: to make diverse : give variety to

2

: to increase the variety of products of

diversify a business

diversification

-ˌvər-sə-fə-ˈkā-shən 

noun