cross-sell

verb

ˈkrȯs-ˈsel 

cross-sold ˈkrȯs-ˈsōld  ; cross-selling; cross-sells

transitive verb

: to sell or promote (a different or related product or service) to an existing customer

In addition, banks, brokers, and insurance companies now cross-sell each other's traditional products.

—Bill Stoneman

… increasing its revenue from high-margin services by cross-selling financing and fleet management and equipment.

—Claudia H. Deutsch

cross-selling noun

A big no-no is cross-selling, e.g., trying to persuade a senior to get a reverse mortgage and use the funds to buy an annuity or other financial product.

—Cybele Weisser

Examples of cross-sell in a Sentence

Recent Examples on the Web

As the world’s second-largest company by revenue, Amazon has unparalleled financial firepower to devote to the project, as well as the ability to leverage its AWS data storage business for ground infrastructure and to cross-sell to government and commercial customers. —Jeremy Bogaisky, Forbes.com, 9 Apr. 2025

With a tailored generative AI tool, these companies will use sales, pricing, and customer relationship management data, as well as catalog information, to prioritize specific cross-selling targets and quickly capture more value post-close. —Sarah Elk, Forbes.com, 26 Mar. 2025

The suggestions generated by AI insight engines use user behavior patterns to create recommendations that drive email interaction enhancement and enable cross-selling and add more product features to customers. —Chris Gallagher, USA TODAY, 18 Mar. 2025

The retailer is integrating travel retail and food and beverage (F&B) into hybrid concepts—more than 20 were opened in 2024; enhancing cross-selling across categories; and taking membership services to a new level. —Kevin Rozario, Forbes, 13 Mar. 2025

Chime’s continued growth has been driven by heavy spending on advertising and cross-selling its customers on additional products, such as its credit builder card. —Jeff Kauflin, Forbes, 28 Feb. 2025

This is how Cloudflare sells, upsells, and cross-sells its numerous software and tech products–is the second aspect of its secret sauce. —Stockstory Team, CNBC, 4 Feb. 2025

This kind of ongoing engagement turns buyers into long-term advocates for your brand, reducing churn and realizing upsell and cross-sell opportunities down the line. —Runki Goswami, Forbes, 22 Jan. 2025

The deal allows Capital One to cross-sell a wide range of financial products including checking and savings accounts, and personal and automotive loans to Discover’s loyal base of cardholders. —Trefis Team, Forbes, 14 Jan. 2025

Word History

First Known Use

1971, in the meaning defined above