cross-sell

verb

ˈkrȯs-ˈsel 

cross-sold ˈkrȯs-ˈsōld  ; cross-selling; cross-sells

transitive verb

: to sell or promote (a different or related product or service) to an existing customer

In addition, banks, brokers, and insurance companies now cross-sell each other's traditional products.

—Bill Stoneman

… increasing its revenue from high-margin services by cross-selling financing and fleet management and equipment.

—Claudia H. Deutsch

cross-selling noun

A big no-no is cross-selling, e.g., trying to persuade a senior to get a reverse mortgage and use the funds to buy an annuity or other financial product.

—Cybele Weisser

Examples of cross-sell in a Sentence

Recent Examples on the Web

Imagine a dialogue between the client and the bank’s support agent, where GPT can instantly summarize the conversation and help the live agent do upsell/cross-sell immediately in the chat. —Max Bondar, Forbes, 8 Mar. 2023

Word History

First Known Use

1971, in the meaning defined above