cross-sell

verb

ˈkrȯs-ˈsel 

cross-sold ˈkrȯs-ˈsōld  ; cross-selling; cross-sells

transitive verb

: to sell or promote (a different or related product or service) to an existing customer

In addition, banks, brokers, and insurance companies now cross-sell each other's traditional products.

—Bill Stoneman

… increasing its revenue from high-margin services by cross-selling financing and fleet management and equipment.

—Claudia H. Deutsch

cross-selling noun

A big no-no is cross-selling, e.g., trying to persuade a senior to get a reverse mortgage and use the funds to buy an annuity or other financial product.

—Cybele Weisser

Examples of cross-sell in a Sentence

Recent Examples on the Web

The business model for selling AI should also provide operational efficiencies in the quote-to-cash (Q2C) process and offer data insights that facilitate upsell and cross-sell opportunities. —Conal Gallagher, Forbes.com, 20 Aug. 2025

Retail banks’ focus has shifted heavily from lending to cross-selling consumer products, wealth management, and capital markets and investment banking for corporate clients in the years since the GFC. —Shawn Tully, Fortune, 17 July 2025

Word History

First Known Use

1971, in the meaning defined above